1. Your book marketing begins the day you start writing
your book. We often don’t even know we are starting a book project, but we need
to start building out our author platform as soon as you can. Your author
platform are all the ways that your readers and fans are connected to you. We
will be talking more about this shortly.
2. Amazon doesn’t do your online marketing for you. You
have to market your book. Amazon is your sales and distribution site but you
have to handle the marketing.
3. It is important to build some kind of central web home
for your book, this can be a website or a blog. Facebook and Twitter are not
homes for your book. You want to have a place online that you can blog from,
host content, collect e-mail names, have your bio and your book description and
info, and have connections so readers can buy.
4. Give Away to Get. Give away sample chapters, maybe even
full books, related content, and information. Deliver however your reader
wants. Fans need to touch and feel your content. Blogs make great places to
give away your content. Just start at page 1 and create a series of blog post
from your book. Copy and paste paragraph by paragraph, it is easy you have the
content already written.
5. Around this content wrap ads for your book that are
linked to Amazon. The ads can be thumbnails of the cover or links in the text
that connect your book to Amazon. It is very easy to do. Google brings your
visitors, they read all your great stuff and some of them will buy your book if
you give them a clear path.
Here is my path to by my new best selling book, click the name to buy the book on Amazon, BookMarketing Checklist for Self-Publishing,
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