The Road to AUM, by Sandra Powers Murphy, Un-boxing the Hard Cover Book

I help produce a new book recently called The Road to AUM by Sandra Powers Murphy. It is a marketing book for the financial services industry and asset growth. It was a cool project that covered pretty much all aspects of self-publishing. Not only did we do the paperback book using CreateSpace but we also did a hard cover with book jacket on IngramSpark and a Kindle e-book. Sandra also created an audio version and she is producing 12 workbooks to go along with the main book. All around we did it all. I love being able to do one action and then repurpose it for many other products.

Sandra works in the financial services area as a marketing and sales consultant. She is the founder and CEO of ARK Global LLC. This book celebrates 10 years of marketing and sales knowledge in helping firms look for money and market their services.

The Road to AUM in paperback and hard cover

Along with her book, Sandra also created an excellent author/book blog to help market it. Noble Ark Ventures.com. The website layout info on the book, resources, speaking opportunities, she is really taking advantage of all aspects of this book. The website builds out your backend for sales and the opportunities that having a book brings you. Your book may not be where most of your money comes from when you self-publish. It might come from the course your develop, consulting or speaking.

Author/Book website for The Road to AUM, https://www.noblearkventures.com/

The Road to AUM is a great example of all the different things you can do around one idea. The book was written using MS Word. I created the printed versions in Adobe Indesign then copied out the final text back into Word and used Kindle Create to create the e-book Kindle version. Sandra actually hired a recording studio to create the audio version which will use ACX.com from Amazon for hosting.

Sandra Power Murphy's book The Road to AUM is available on Amazon in paperback, hard cover, Kindle and Audio

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

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