Excellent Guidelines for Marketing Your Book

I read two excellent blog post recently on Jane Friedman's blog, janefriedman.com, about how to market your book. Most geared to first-time authors who don't really have any platform to speak of.

The first is by Jane Friedman and the second by Beth Alvarado. Both articles on Jane's blog.

A Book Launch Plan for First-Time Authors Without an Online Presence. This article contains four basic concepts to follow for authors.

1. Market and promote your book to people who know you. This would be your platform, your email list, FB followers, friends, family, customers.

2. Encourage your fans and readers to share your book with people in their network

3. Connect with influencers. Russell Brunson calls this your Dream 100.

4. Market to people who don't know you yet. A Facebook group on your topic is an excellent way to do this. Along with YouTube, social media and blogging.

The second article is 9 Ways (and 2 Rewards) of Marketing Your Own Book, by Beth Alvarado.

In this article, the author takes some of the lessons she learned from publishing some books with some pretty small publishers and apply them to her own marketing. She applies these lessons to the steps outlined by Jane Friedman in the first article.

Lessons such as building a list of book reviewers and then sending your book to them (influencers). Maybe look for influencers in your market that might not always deal with books. Getting your book nominated for prizes. Maybe advertise your book-you can do fairly inexpensive advertising on Amazon. Network with other writers. Conduct a book launch. Pushing your book out to the world in anyway you can.

We all have to market our books. Pretty much no one else is going to do it. Both of these articles are pretty good guides.

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