This year I went to Click Funnels' Funnel Hacking Live 2020 internet marketing conference in Nashville. There were 5,000 attendees. This is the biggest conference of any kind I have been to and it was quite an experience. I went to learn about selling and marketing.
FHL was mixed for me. I arrived on Monday and by Monday evening I was sick. I got a big winter cold. Didn’t get the flu but pretty close, probably from the plane. I am still recovering. By the end of the week, I was taking two naps a day and going to bed early. But I did get to participate in pretty much everything. I heard most of the presentations and learned stuff. A buddy of mine came on Tuesday and we shared costs. It was excellent having someone there to talk about stuff.
One of the most importing things I learned was from a 74-year-old English guy who lives in Northern Thailand. It took him four days and 4 planes to get to FHL. He has been an international marketing consultant and still uses ClickFunnels for one of his clients. We had a long talk in the bar about our stuff. I talked about my maps and what I was trying to figure out. I said I primarily sell my maps around easy editability and easy to change the colors. He stopped me and said that isn’t what I am selling. I am selling data. I am selling the ability to take someone’s data and present it in a way people can understand it. I have never thought about my maps this way. I make your data look pretty. It was an ah-ha moment. It is just shifting a little, but it made so much more sense. I have been selling these maps for 30 years. I never thought of them this way.
Interesting observation
I went to FHL to work on how to sell my maps and also how to sell my Publishing SECRETS book using Click Funnels. Very quickly the book became a non-issue. It just didn’t fit in this place. No one was interested, it really just needs a CF book funnel and be done with it. I primarily focused on just the maps. I am very glad I re-did my business card with a US map on it, at least I could show people what I sell. In reality, almost, no one understood what I was selling or even talking about. Clip Art was of no interest and maps were even less. I only really found one person that even knew what I was talking about and that person used PowerPoint. So he understood and was a little interested. Being here for the week allowed me to try different ways of explaining. The data idea helped. I started talking about business software, then customize map files for sales teams and education. I tried a lot of stuff. This has been my issue for years, no one really understands what I am talking about until you need it.
Who Did I Like
Russel did several excellent talks each day on foundation, funnels and traffic. He is an excellent speaker.
Gabe Schillinger, of Legion Beats who creates beats for rap musicians, is kind of similar to me. He creates digital files and sells them through Click Funnels. He has had a ton of success selling beats. https://legionbeats.com/ He was the only person I heard or met that sold digital files.
This video interview with Cymatics is pretty much what he talked about in his presentation. This is a fantastic interview.
Another video from the Producer Podcast on the process also has a ton of info on what he is doing
here is one of his funnels
Click on the free beats link in the description and you will see the funnel
He struggled and then found CF and created a big success. Something like this might work for me selling clip art, or recipes
I also really liked Kathryn Jones and Dan Henry, I identified with both of these people
Kathryn Jones was fantastic. Young, tons of energy and talked about Design Hacking. Figure out who is successful in your market and then mimic their look and feel. You do what they do.
Dan Henry gave an excellent presentation on using your FB ads to start your presentation and then move them right to the sales page. He also gave away his book to all 5,000 people, Digital Millionaire Secrets about how he did it. Keeping things super simple. Go from the ad with 3 key points to the sales page.
I got a little tied listening to speakers whose lives were falling apart. My thought was if they spent a little less time making videos or whatever their marriages or kids might not be such a mess. Just a thought. Announcing you are getting divorced from the FHL stage just doesn’t seem like the best idea
Production of the event
The production of FHL was amazing. Outstanding video and audio. The speakers were well trained and all the CF people were super helpful. Instead of trying to get to the front of the 5,000 crazy people, we just sat in the back. The video projection was so good it didn’t make any difference.
The Roundtable session with all the cool people was pretty much useless unless you could get to a table. They had over 30 tables. Just way to much noise to hear anything.
The fourth day was the Impact day with Tony Robbins. I have never seen him before other than on video. It was going to be a 3.5-hour event. Both Everett and I left after 15-20 minutes. He was hurting from a previous 4-day event, he couldn’t move much and had 5 shots in his knees to be able to walk. He just wasn’t relatable. It was interesting to see the audience react to him. They just didn’t get his references. He is 60 years old, this was a millennial audience. He would drop a name or make a reference and the reaction was flat. I was pretty sick by this time, I don’t need to listen to this. The shorter inspiration speakers way better than the long ones.
We also had listened earlier to Garrett White talk about his failing marriage and his kid talking about suicide. This guy is intense. He also left an almost 600-page book on his marriage issues on everyone’s chair. I kept thinking, why are you here, go work on your family.
Observations
I really noticed the generational divide. I am old these people are all young. The world has moved on. Yes, there were older people here but this was a serious millennial crowd. It was cool to see the social media, YouTube influencers walking around with their video crews. They all looked so polished and shiny.
Everyone was here to talk about business. It didn’t take a second before people got into their stuff. That was cool
I had a great conversation with a used car dealer from Puerto Rico who used Click Funnels to bring in leads. He has two dealerships. He talked about attracting the millennial customer. Older people like discounts, buying a car is all about price. Millennial’s want experiences, price isn’t so important. They run contests for a fun event, a weekend away, parachuting with your friends, all kinds of things. They get 1,000 people to enter the contest and someone wins the prize. They then call each person who entered and offer the same prize if they come in to purchase a car. Buy the car, get the prize. They have 20 people calling. Millennials don’t want to talk on the phone, so the also text. The entire car purchase is done over text. They have had great success in doing this. The millennials don’t really care about the money, they want the experience. The cost is about $600-800 per car. About the same as you would give for a discount.
This idea could be applied to a lot of things. Publishing books, you also get a writer's weekend. Making recipes and food plans, you get cooking classes. Selling exercise, how about a work out camp.
Overall a cool experience, I wish I didn’t get sick but it all worked out.
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