I had a blast yesterday with John Tighe of Crush it with Kindle. He interviewed me for the release of my new book, How to Sell Your Book. I have known John for quite a while and it was great to catch up and talk book marketing. You can check out the full interview here.
J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.
To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.
One of the biggest mistakes I see new authors make, no easy way to buy the book.
- Put a thumbnail of your book on your home page with a link to Amazon
- If you can get 100-200 people to your website, one of them will buy something, make it easy
- have a thumbnail on the home page, a book page, a catalog page, on your bio, on the bottom of each post, have a bio and a sell line with a link to Amazon
• Selling Your Book on Amazon
• The Amazon Sales Page, Walk through the page
- Amazon Search, cover test
- Amazon links, affiliate links
- Book cover thumbnail, clear
- The book title, (series name)
- Look inside, TOC, get to the good stuff
- Look inside 5 pages, cover, title page, copyright page, coloring book art, table of - contents, first page, back cover
- Editorial reviews, About the Author, Amazon Author Central
- Product Details, ranking, categories
- Author Bio
- Custom review, Keywords
- gold is in the Review
• Amazon Author Central Page, Your Amazon Home
- demo it
The Author
J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.
To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.
- Selling Before your Book is Published, book marketing starts the day you start writing.
- Don’t surprise people with your book
- Take people on a journey, behind the scenes
- Sell your Book from the Back of Your Book, people need a second copy, journal
- Cross-Promote your books in your books, catalog page
- Develop a companion workbook, journal, checklist, seminar, workshop.
- Create a package/bundle, book $9.95 workbook $47.95
- Descriptive table of contents, books benefits, videos, blog posts, podcast, Look Inside/Amazon
- Healthy book description, include TOC
- the book Thumbnail Test
- Amazon book page test with your thumbnail
3 key tests
- Don’t Make Me Think” Test
- Google, YouTube, Amazon Search Engine Test
- Amazon Search Page Test
• More Ways to Sell
Selling from each chapter, create a course, create a product
Teachable, Gumroad, Skillshare, Udemy
Redbubble, Printful, Zazzle
- Cross-Selling/Product page, your books, consulting, speaking, services. Amazon loves series-show the series.
-Bio Page
- Back covers also sell books
- Amazon author central
- Think in Series or Volumes
- Sell in all formats, print, ebook, pdf, audio, video, hardcover
- Repurpose into more products.
• Selling Your Book in the Real World
- Offline world, look for community and people, friends, family, clients,
- update all bios on company websites, organizations, newsletters
- Local press, the local author makes good, local library,
- Service professional, make a book around your subject, divorce lawyer, IP lawyer, local vet-pet care, part of the client meeting, Doctors, FAQs, Accounting, taxes, small business.
- Workbooks for seminars
- Do you hold events, they all need workbooks, checklists, bundle packages. People love the notes
- Musician, songbooks
More Ways to Sell
Local bookstores, retail
Farmers Market, recipes
Look for traditional places that can sell your book, Pet stores sell more than pet supplies, Vet office, pet grooming, whatever your industry is, you can create a book it.
Are you a vacation spot, books for the summer
Look around your area, ask a local merchant what kind of book might work for their business. Match something up.
Because you have no real costs you can get very creative.
The Author
J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650, and Sold 34,605 Books on Amazon, the Inside Secrets.
To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.
Marketing, Facebook, Twitter, Pinterest, YouTube, Instagram, Social Media
Advertising, Google Ads, Facebook ad, YouTube ads, Amazon ads, on and on, at rates we can afford and focus.
Broadcasting, YouTube, Facebook Live, StreamYard, QVC channel on Facebook, Zoom
Distribution, Print on Demand, digital delivery, no inventory,
And two new barriers that have dropped and that help self-publishers market and sell their books
Resistance to online video has fallen, we are all Zoomified, and
Willingness to purchase products from online video, QVC
Our job is to create the product, publish, and market products, all free
• Marketing with Online Social Networks & Platforms
- Wagon Wheel charts of social media and the web
• Use Your Social Media Share Buttons to Spread Your Message
Wrap Up
Next session will be on Day 3, 25 Ways to Sell Your Book
The Author
J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.
To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.
Day 1 Show Notes: Using Your Book’s Content to Sell Your Book
The concept is to use your book’s content, text and images to bring awareness of your book to the world
• Use your book’s content, text, images to bring awareness of your book to the word
• Post it on your Blog, website, social media, video, podcast, etc
• Spread it around the web
• In your content, add links for buying the book
• Sharing Your Book's Content Across the Web
- Share your book’s content and images across the web
- Good descriptive titles, Look at Google search for titles and questions in your area
- Create blog posts or webpages that answer very specific questions
- Images in each post, correctly titled
- Author bio/sell lines with book links at the bottom of each
- Share your book's images or create some, titles, Google image search.
• Why do this
• Why, Google will index the content and bring readers to your site and book
• Act like a bookstore of information, try to bring the bookstore experience, thousands of books. I work in the 1% world. But you need the 99%
• Error: Bestseller campaign, focus on long term selling
• Around this content, we wrap ads for our own books.
- Why buy when you can read online. Answering one question, you are curating the information
• Building an Online Presence for Your Book
- Maybe your book doesn’t lend itself to republishing your content, then use other people’s content, Information, resources, YouTube videos
- Build a world around your content, journey, and around these wrap ads.
- Puzzle books, cooking, Become the king or queen of your subject
- I give people the tools to create music and sell the tools.
- Why, Google will index this content and bring people to your site.
- Post your content on long-term sites, blogs, website, YouTube-10 years, Pinterest. Social media ok, but moves to fast.
• Marketing Different Categories of Books
- Non-Fiction Books
- Fiction Books
- How to Books
- Children’s Books
- Coloring Books
- Cookbooks
- Self-Help Books
- Business Books
- Poetry Books
• Using Analytics and Stats to Market Your Book
- Google Analytics, YouTube stats, FB, Pinterest, all have stats
- What are people really interest in your book.
- More posts, more opportunities to Sell
- Amazon Affiliates/Associate program
- Gather ideas for new products and books
Wrap Up
Next session will be on Making Noise and Spreading Awareness about your book, the power of Social Media
The Author
J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.
I am pleased to announce the release of my newest book, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets, by J. Bruce Jones
J. Bruce Jones reveals all his inside secrets and tips for marketing and selling books. Tips he has learned from selling over 50 self-published titles over the last ten years on Amazon. Strategies you can use today to sell your books on Amazon and online.
A very common question he sees from published authors is, I published my book, but now what? How do I get sales? In How to Sell Your Book, Bruce teaches you how to use your book’s content to market and sell your books online. You will learn how to create and spread noise and awareness about your book so readers can find it. And third, strategies for selling your book, and making it easy to buy. Learn about the #1 mistake authors make when launching their book.
How to Sell Your Book is perfect for the new author who has launched their first book and now wants to market and sell it.
This book contains practical tips, steps, and examples you can use today to market and sell your books. Includes, several marketing checklists. Learn Bruce’s inside secrets.
Highlights from the Book
• Prep Before You Publish. Learn about getting your marketing in order, make your book launch go smoothly. Includes the Book Marketing Checklist and Media Kit Worksheet.
• Using Your Book's Content to Sell Your Book. Learn how Bruce has used this technique for years to market and sell his books. Several to bestseller status. Let Google bring you buyers.
• Make Noise and Spreading Awareness. Learn how to use the power of social media to spread your message to the world.
• Selling Your Book. There are many more ways to sell your book than Amazon. This book includes lots of examples you can use today for selling your books.
• Make Your Book Easy to Buy. Authors market their books but often don't give their readers a way to buy them, learn how to avoid this mistake.
• Lessons from 10 Years of Creating Books. Bruce shares them all, along with the Selling Your Book Checklist.
J. Bruce Jones is an author and creator of over 50 published books. Bruce teaches self-publishing authors how to publish their books.
Held a fun Zoom session on the things to do when you launch your book. What to do before the book launch to get ready, the launch day, and the days following your launch. Get your book off to a great start. Check out the recording below
Total e-books sold..................................................3,120
Total paperbacks sold............................................31,485
Total books sold....................................................34,605
Average e-book sales price.........................$2.50/$7,800
Average paperback book sales price.....$10.00/$314,850
Total Gross Sales on Amazon, (estimate).........$322,650
Total Royalties Paid (my profit)..............$108,126
Average sales over 10 years........................$10,812/year
Average royalty per book........................................$3.12
I look at book sales from the royalty per book point of view. That is the money I put in my pocket.
I also sell books in PDF format on several websites. I use Gumroad.com to take the orders and deliver the files. I primarily sell my geography coloring books, which have a sales price of $5.00/book. I also bundle them which pushes the unit price up to and makes the average price $7.12/book-bundle. This is a new direction for me and with the geography books and other titles, I have sold 457 books for $2,739.
I encourage you to look at all avenues for selling your books. Along with Gumroad.com I also use Etsy.com. We are a global world and with PDF you can sell and deliver your book anywhere and everywhere you have customers. It costs almost nothing to test and try.
Remember my principal, what can I do to have sales, try everything? It is a big planet with billions of customers and we are all connected.
Excerpt from How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books On Amazon by J. Bruce Jones
Publishing your book is super cool. Most of us who are self-publishing use the KDP/Amazon publishing site. With just a little instruction, the process is very smooth and straight forward.
In this training, you will learn how to upload your paperback book to the KDP/Amazon site for publishing on Amazon. Using my new book, European Country Maps Coloring Book, I take you through the upload and publishing steps. Includes a PDF transcript.
In this training, I cover adding your details, content, rights, and pricing:
Book Title, Series, Author & Contributors, Book Description, Keywords, Categories, ISBN, Print Options, Uploading your Manuscript and Book Cover, Launching Previewer, Territories, Pricing & Royalty, Publishing, Followup Email
J. Bruce Jones is the author of over 50 books. His latest book is How to Sell Your Book, How I Made $32,650 and Sold 43,605 Books on Amazon. To learn more Click Here.
In this book, you will learn about and color the countries of Europe in European Country Maps Coloring Book, 46 Blank, Outline, and Detailed Country Maps for Coloring, Home, and Education. Includes France, United Kingdom, Italy, Sweden, Germany, Spain, and 40 more. Learn and color blank, outline, and detailed maps of the European Countries.
The blank outline maps are great for learning the geography and layout of each country. Each country map is presented in two ways, a map of their administrative districts or political borders, including capitals and several cities. Plus, a blank outline map of each country. Many maps include the surrounding border countries.
Perfect for coloring, home, and education. Students can trace the outlines of the map, study, and highlight countries and features on the blank maps. Maps can be photocopied for sharing with your children or students. A great resource for students and teachers.
J. Bruce Jones is the author of over 50 self-published books. I publish on geography, music, self-publishing, and business. Along with publishing, I have created software products and online courses.
