Week One of the Clickfunnel's One Funnel Away Challenge

My week of learning the One Funnel Away

Wow, what a week so far of the Clickfunnel, One Funnel Challenge. We are into the training, pay attention or be left behind.

Funnel Hacking Your Competitors
We started with Funnel Hacking. Funnel Hacking is when you look at the sales funnels of competitors and others and try to figure out what they are doing, what is their process. Facebook is a great place to look at the ads and products that your competitors use. Go to the company's FB page and scroll down the page, you will many of their ads. Recently they had a tab on the left called Info and Ads which grouped them all in one search. But the ads are still on the page. What you are looking for in an ad for their product is the Hook, Story, and Offer from the company. You want to see what they are selling, what story they are telling and what product. You are looking for the pricing, the bonuses, all the different parts. Set up a spreadsheet or chart and compile all of this data. You want to know about the universe you are marketing to. This exercise will give you a pretty good idea of what is working.

Hook > Story > Offer

Analyzing Your Products
Once this information has been compiled you then want to write down all the elements of your product. You want to break the elements down into four categories, Written, Audio/Video, Physical and Other. This should be a listing of everything you can think of, not just the stuff you have made. But also any products that you haven't made but could someday. Even adding in items like t-shirts, hats, and mugs. Customers love getting a t-shirt.

Written > Audio/Video > Physical > Other

Breaking down my World of Maps Clip-Art map products to all the possible things I could sell.

One of the tasks we also had to do was put together a test product pitch. Basically, create a product on paper with all the parts and features and pitch it to someone. I got to do this on Tuesday to a buddy of mine. For my test product to pitch, I broke down my Self-Publishing courses. It was pretty good. Keith Spiro of Keith Spiro Media recorded my efforts. You can learn more about Keith at http://bit.ly/keithspiro




Every Problem Has a Solution with New Products. 
One of the cool things I have learned so far is that products are a solution to a problem. Every problem has a solution. You are selling a solution to a problem. But, and here is the cool thing, the solution opens up a series of new problems. Your job will be to fill all those problems with your own solutions. The solutions are your products. I never thought about products like this. In fact, Russell Brunson has really opened my eyes to a lot of new stuff.

An example might be, a dog is a solution for someone living alone and wanting some comfort and security. But a dog needs to be fed, bathed, where does it sleep, who walks it when you have to go away, where do you find a good vet. If you are selling dogs you might also offer dog training, a ready supply of food, maybe dog sitting services when the new owner goes away. You can greatly expand your product if you offer a solution. This process is called a Funnel Sequence.

So this is what I did next, I took my World of Maps clip art product and broke it down into a lot of little and different products. See the picture above.

Funnel Sequence
After you have figured out all the elements, you then need to build a Funnel Sequence. A sequence is the stream of actions that happen when someone comes to buy your product. We start with an ad on maybe Facebook for some free thing. The person clicks on the ad and it takes to a landing or squeeze page when they can get the free item in exchange for an email address. Next, the person is taken to a Sales Page for something related and usually the next thing someone might need. Buy a Dog, then purchase Dog Training. After that order, the person is taken to what is called an Upsell page. This might be Dog Insurance. That is as far as we are going, but you get the idea. And it is only Thursday.

Ad > Squeeze Page > Sales Page > Upsell

My Funnel Sequence for my World of Maps Products

Test link World Regional PDF Map Set