Day 4, Making Your Book Easy to Buy, How to Sell Your Book Challenge

How to Sell Your Book Challenge

To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.

To attend join the Facebook Group at: https://www.facebook.com/groups/HowToPublishYourBook

To learn more about the Challenge Check out: https://www.brucejonesdesign.com/sell-book-challenge/ 

Show Notes:

• Make Your Book Easy to Buy

• Selling Your Book on Your Website

One of the biggest mistakes I see new authors make, no easy way to buy the book.

- Put a thumbnail of your book on your home page with a link to Amazon

- If you can get 100-200 people to your website, one of them will buy something, make it easy

- have a thumbnail on the home page, a book page, a catalog page, on your bio, on the bottom of each post, have a bio and a sell line with a link to Amazon

• Selling Your Book on Amazon

• The Amazon Sales Page, Walk through the page

- Amazon Search, cover test

- Amazon links, affiliate links

- Book cover thumbnail, clear

- The book title, (series name)

- Look inside, TOC, get to the good stuff

- Look inside 5 pages, cover, title page, copyright page, coloring book art, table of - contents, first page, back cover

- Book description

- On-Page social media

- Frequently bought together, bundle packages, book research, competing books, price points,

- Book Series

- Editorial reviews, About the Author, Amazon Author Central

- Product Details, ranking, categories

- Author Bio

- Custom review, Keywords

- gold is in the Review

• Amazon Author Central Page, Your Amazon Home

- demo it

The Author

J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.

The book is available at:

Amazon Paperback: https://www.amazon.com/gp/product/B08T43FPWS/

Amazon e-Book: https://www.amazon.com/How-Sell-Your-Book-Secrets-ebook/dp/B08T8H7WY6/

PDF Copy of the Book with Bonus Content: https://gum.co/FloHh

Day 3, 25 Ways of Selling Your Book, How to Sell Your Book Challenge

How to Sell Your Book Challenge

To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.

To attend join the Facebook Group at: https://www.facebook.com/groups/HowToPublishYourBook

To learn more about the Challenge Check out: https://www.brucejonesdesign.com/sell-book-challenge/  

Show Notes:

• How to Sell More Books

- Selling Before your Book is Published, book marketing starts the day you start writing.

- Don’t surprise people with your book

- Take people on a journey, behind the scenes

- Sell your Book from the Back of Your Book, people need a second copy, journal

- Cross-Promote your books in your books, catalog page

- Develop a companion workbook, journal, checklist, seminar, workshop. 

- Create a package/bundle, book $9.95 workbook $47.95

- Descriptive table of contents, books benefits, videos, blog posts, podcast, Look Inside/Amazon

- Healthy book description, include TOC

- the book Thumbnail Test

- Amazon book page test with your thumbnail

3 key tests

- Don’t Make Me Think” Test

- Google, YouTube, Amazon Search Engine Test

- Amazon Search Page Test

• More Ways to Sell

Selling from each chapter, create a course, create a product

Teachable, Gumroad, Skillshare, Udemy

Redbubble, Printful, Zazzle

- Cross-Selling/Product page, your books, consulting, speaking, services. Amazon loves series-show the series.

-Bio Page

- Back covers also sell books

- Amazon author central

- Think in Series or Volumes

- Sell in all formats, print, ebook, pdf, audio, video, hardcover

- Repurpose into more products. 

• Selling Your Book in the Real World

- Offline world, look for community and people, friends, family, clients,

- update all bios on company websites, organizations, newsletters

- Local press, the local author makes good, local library,

- Service professional, make a book around your subject, divorce lawyer, IP lawyer, local vet-pet care, part of the client meeting, Doctors, FAQs, Accounting, taxes, small business. 

- Workbooks for seminars

- Do you hold events, they all need workbooks, checklists, bundle packages. People love the notes

- Musician, songbooks

More Ways to Sell

Local bookstores, retail

Farmers Market, recipes

Look for traditional places that can sell your book, Pet stores sell more than pet supplies, Vet office, pet grooming, whatever your industry is, you can create a book it. 

Are you a vacation spot, books for the summer

Look around your area, ask a local merchant what kind of book might work for their business. Match something up.

Because you have no real costs you can get very creative.

The Author

J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650, and Sold 34,605 Books on Amazon, the Inside Secrets.

The book is available at:

Amazon Paperback: https://www.amazon.com/gp/product/B08T43FPWS/

Amazon e-Book: https://www.amazon.com/How-Sell-Your-Book-Secrets-ebook/dp/B08T8H7WY6/

PDF Copy of the Book with Bonus Content: https://gum.co/FloHh

Day 2, Making Noise and Spreading Awareness for Your Book

How to Sell Your Book Challenge

To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.

To attend join the Facebook Group at: https://www.facebook.com/groups/HowToPublishYourBook

To learn more about the Challenge Check out: https://www.brucejonesdesign.com/sell-book-challenge/ 

Day 2, Make Noise and Spreading Awareness for Your Book Jan 27, 2021 
• The Barriers have fallen

• Marketing with Online Social Networks & Platforms

• Use Your Social Media Share Buttons to Spread Your Message

• The barriers have fallen for self-publishers

Publishing, Amazon, Lulu, Blurb, Smashwords, Barnes & Noble,

Print-on-Demand

Marketing, Facebook, Twitter, Pinterest, YouTube, Instagram, Social Media

Advertising, Google Ads, Facebook ad, YouTube ads, Amazon ads, on and on, at rates we can afford and focus.

Broadcasting, YouTube, Facebook Live, StreamYard, QVC channel on Facebook, Zoom

Distribution, Print on Demand, digital delivery, no inventory, 

And two new barriers that have dropped and that help self-publishers market and sell their books

Resistance to online video has fallen, we are all Zoomified, and 

Willingness to purchase products from online video, QVC

Our job is to create the product, publish, and market products, all free 

• Marketing with Online Social Networks & Platforms

- Wagon Wheel charts of social media and the web


• Use Your Social Media Share Buttons to Spread Your Message

Wrap Up

Next session will be on Day 3, 25 Ways to Sell Your Book

The Author

J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.

The book is available at:

Amazon Paperback: https://www.amazon.com/gp/product/B08T43FPWS/

Amazon e-Book: https://www.amazon.com/How-Sell-Your-Book-Secrets-ebook/dp/B08T8H7WY6/

PDF Copy of the Book with Bonus Content: https://gum.co/FloHh

Day 1, How to Use Your Book's Content to Sell Your Book, How to Sell Your Book Challenge

How to Sell Your Book Challenge

To celebrate the launching of How to Sell Your Book, I am holding a How to Sell Your Book Challenge, Jan 26-29. I will teach my inside tips, lessons, and secrets on marketing and selling books. The event broadcasts will be each day on Facebook in the How to Publish Your Book Group, at 4:00 pm, ET, and are free to attend.

To attend join the Facebook Group at: https://www.facebook.com/groups/HowToPublishYourBook

To learn more about the Challenge Check out: https://www.brucejonesdesign.com/sell-book-challenge/ 

Day 1 Show Notes: Using Your Book’s Content to Sell Your Book

The concept is to use your book’s content, text and images to bring awareness of your book to the world

• Use your book’s content, text, images to bring awareness of your book to the word

• Post it on your Blog, website, social media, video, podcast, etc

• Spread it around the web

• In your content, add links for buying the book

• Sharing Your Book's Content Across the Web

- Share your book’s content and images across the web

- Good descriptive titles, Look at Google search for titles and questions in your area

- Create blog posts or webpages that answer very specific questions

- Images in each post, correctly titled

- Author bio/sell lines with book links at the bottom of each

- Share your book's images or create some, titles, Google image search.

• Why do this

• Why, Google will index the content and bring readers to your site and book

• Act like a bookstore of information, try to bring the bookstore experience, thousands of books. I work in the 1% world. But you need the 99%

• Error: Bestseller campaign, focus on long term selling

• Around this content, we wrap ads for our own books.

- Why buy when you can read online. Answering one question, you are curating the information  

• Building an Online Presence for Your Book

- Maybe your book doesn’t lend itself to republishing your content, then use other people’s content, Information, resources, YouTube videos

- Build a world around your content, journey, and around these wrap ads.

- Puzzle books, cooking, Become the king or queen of your subject

- I give people the tools to create music and sell the tools.

- Why, Google will index this content and bring people to your site.

- Post your content on long-term sites, blogs, website, YouTube-10 years, Pinterest. Social media ok, but moves to fast. 

• Marketing Different Categories of Books

- Non-Fiction Books

- Fiction Books

- How to Books

- Children’s Books

- Coloring Books

- Cookbooks

- Self-Help Books

- Business Books

- Poetry Books

• Using Analytics and Stats to Market Your Book

- Google Analytics, YouTube stats, FB, Pinterest, all have stats

- What are people really interest in your book. 

- More posts, more opportunities to Sell

- Amazon Affiliates/Associate program

- Gather ideas for new products and books

Wrap Up

Next session will be on Making Noise and Spreading Awareness about your book, the power of Social Media

The Author

J. Bruce Jones is the author and creator of over 50 published books. His latest book is, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets.

The book is available at:

Amazon Paperback: https://www.amazon.com/gp/product/B08T43FPWS/
Amazon e-Book: https://www.amazon.com/How-Sell-Your-Book-Secrets-ebook/dp/B08T8H7WY6/
PDF Copy of the Book with Bonus Content: https://gum.co/FloHh

Announcing the Release of, How to Sell Your Book on Amazon, The Inside Secrets by J. Bruce Jones

I am pleased to announce the release of my newest book, How to Sell Your Book, How I Made $322,650 and Sold 34,605 Books on Amazon, the Inside Secrets, by J. Bruce Jones

J. Bruce Jones reveals all his inside secrets and tips for marketing and selling books. Tips he has learned from selling over 50 self-published titles over the last ten years on Amazon. Strategies you can use today to sell your books on Amazon and online. 

A very common question he sees from published authors is, I published my book, but now what? How do I get sales? In How to Sell Your Book, Bruce teaches you how to use your book’s content to market and sell your books online. You will learn how to create and spread noise and awareness about your book so readers can find it. And third, strategies for selling your book, and making it easy to buy. Learn about the #1 mistake authors make when launching their book. 

How to Sell Your Book is perfect for the new author who has launched their first book and now wants to market and sell it.

This book contains practical tips, steps, and examples you can use today to market and sell your books. Includes, several marketing checklists. Learn Bruce’s inside secrets.

Highlights from the Book

• Prep Before You Publish. Learn about getting your marketing in order, make your book launch go smoothly. Includes the Book Marketing Checklist and Media Kit Worksheet. 

• Using Your Book's Content to Sell Your Book. Learn how Bruce has used this technique for years to market and sell his books. Several to bestseller status. Let Google bring you buyers.

• Make Noise and Spreading Awareness. Learn how to use the power of social media to spread your message to the world. 

• Selling Your Book. There are many more ways to sell your book than Amazon. This book includes lots of examples you can use today for selling your books. 

• Make Your Book Easy to Buy. Authors market their books but often don't give their readers a way to buy them, learn how to avoid this mistake. 

• Lessons from 10 Years of Creating Books. Bruce shares them all, along with the Selling Your Book Checklist.

J. Bruce Jones is an author and creator of over 50 published books. Bruce teaches self-publishing authors how to publish their books. 

Click Below to Buy a Copy

Amazon Paperback: https://amzn.to/3sTLHj5

Amazon E-book: https://amzn.to/3qK89cH