Challenge Prep Day, Taking Your Book's Market Snap Shot, Where Does it Sit?

 Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up. 

My Kindle sales for Book Marketing Checklist doubled while making the Challenge

Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up.

So here are my numbers for July, 
Kindle 5 sales
CreateSpace/Amazon, paperback 0 sales, upp, zero. 
Lots of room for improvement

What is interesting is that during the 3 days or so that I was building my videos and trying different things I ended up doubling my Kindle July sales. It works, getting out there and marketing my book helps. I went from 5 to 10, not great but activity works, YEA!!.

You can see all of my Snap Shot in the Workbook Bruce's Sample in the Files area

The other areas that I recorded and want to watch are my social media and blog traffic. Since I have pushed out and shared I have seen people coming over to join the group from Daniel Hall Real Fast groups. Follow Daniel he does great stuff. I also shared the [5 DAY CHALLENGE] with other FB groups. My Twitter numbers are going up, the blog visitors are going up. I posted the video on YouTube, Pinterest, 2 Blogs, all are ways to promote your book. I need to watch them all.

Success in marketing has a lot to do with marketing where you are and then where you want to go. What is working, what isn't and then adjusting. It is a continual process. But the key is taking action.

5 Day Book Marketing Challenge Prep Day:

Taking a Market Snap Shot of Your Book and Setting up Your Social Media Worksheet

Here is my Book Market Checklist for Self-Publishing Snap Shot
Be sure to download the 5 Day Book Marketing Challenge Workbook located in the Facebook Group

Welcome to the 5 Day Book Marketing Challenge. The goal with this challenge is to introduce you to a set of skills you can use to market your book and give your book a basic footprint in the world. I want you to use the worksheets to record your results and to also create a library of elements that you can use for your marketing. To get started I want you to take a Snap Shot of where you are with your book and its exposure.

In this edited Workbook I have taken the Challenge myself and record my results. Look at what I have done to market my books and use it as an example for yours. Think of it as a swipe file. Take my bios, descriptions and video scripts, and change them to be yours.

GOAL: Collect and Write Down Your Book Snap Shot, here is mine.

Book Snap Shot

• Book title and subtitle
Book Marketing Checklist for Self-Publishing: Complete Book Launch Action Plan Included

• Author(s), Illustrator
J. Bruce Jones

• Where did you publish your book?
- CreateSpace/Amazon Yes, paperback

- Kindle/Amazon, ebook

• ISBN and ASIN Numbers, number of pages, size, pictures, black/white or color, paperback, hardcover, etc. This info is located in the Product Details area on your Amazon book sales page, just scroll down and you will find it. Print and Kindle ebook have different specs.
 
Paperback
• Paperback: 52 pages
• Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
• Language: English
• ISBN-10: 1530067065
• ISBN-13: 978-1530067060
• Product Dimensions: 6 x 9 inches
 
Kindle ebook
• File Size: 1978 KB
• Print Length: 65 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Bruce Jones Design Inc. (March 3, 2016)
• Publication Date: March 3, 2016
• Sold by: Amazon Digital Services LLC
• Language: English
• ASIN: B01CJ9K4F0

Categories and Keywords

• What are your book’s categories and its keywords?
Original CreateSpace Category
Business & Economics / Marketing / Direct

• Amazon’s current category
• #1218 in Books > Business & Money > Marketing & Sales > Marketing > Direct

• CreateSpace Keywords you are allowed up to 5 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch

• Original Kindle ebook Categories (2)
• Nonfiction > Business & Economics > Marketing > General
• Education & Reference > Reference > Writing Skills

• Amazon’s current Kindle categories
• #975 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Education & Reference
• #1070 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Writing Skills
• #1713 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Business & Money

• Kindle Keywords, you are allowed up to 7 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch, marketing checklist, best selling books

• Record the link to your Amazon or other sales page.
 Amazon Paperback Book
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle ebook
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0

Current monthly sales, reviews-good and bad, this is your base line.
• CreateSpace Monthly Sales, Located in your account dashboard, None, 16 reviews, 4s and 5s

• Kindle Monthly Sales, See Reports in your account, 5 books July

CLICK HERE TO BUY THE FULL COURSE WITH BONUSES

 

Author Exposure Snap Shot

• Author
J. Bruce Jones

• Contact
XXXX@bjdesign.com
XXXX@gmail.com
Phone number

• What web platforms do you have, write down the sites and addresses?

• Main Website Address:
https://www.brucejonesdesign.com/

• Main Blog Address:
http://brucethebookguy.blogspot.com/

• Social Media Platforms:
Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/


• What online groups are you in, Facebook, Linkedin, professional, personal?
Linkedin, Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
https://www.linkedin.com/groups/1515307

Linkedin, Book Publishing Professionals
https://www.linkedin.com/groups/63223

Facebook, How to Publish Your Book
https://www.facebook.com/groups/HowToPublishYourBook/

Facebook, Self-Publishing and Book Marketing
https://www.facebook.com/groups/selfpublishingandbookmarketing/

Facebook, Real Fast Book
https://www.facebook.com/groups/314894431928205/

• What organizations, associations and groups, on or off-line are you associated with, make a list. Do these groups communicate with their members? Do they have a newsletter or something similar that you might be able to join? Record the group.

• What local media outlets do you have around your community, news, community papers, radio, TV, Patch?
The Mystic Times, 47 Eugene O’Neil Drive, New London, CT 06320, email contact XXXX.theday.com

• Connections: Look through your connections, Facebook, Linkedin, Twitter, etc and see if you have any influencers or people with large followings.
Daniel Hall
Pat Flynn

• Want to Connect to: Who would you love to be connected to, who would help you the most?
Joanna Penn, TheCreativePenn.com
Joel Friedlander, TheBookDesigner.com

Ok, there you go, 



Purchase the Entire Course
If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

5 Day Book Marketing Challenge • Give Your Book a Footprint in the World • Overview

Thank you for participating in the 5 Day Book Marketing Challenge, where we be giving your book a footprint in the world. The Challenge takes you through 5 key exercises that you can use to market your book. I have published over 40 books and have helped many more people bring theirs to the world. Marketing your book is essential in order to have publishing success. It is one of the things authors hate doing. This challenge hopefully give you some of the essential skills and set your book up for success. It isn't a full blown book marketing course but a tune up for your book. When complete you will have a Media Kit, understand Amazon a little better, have your social media works, create a book trailer video and begin work on an Author website.

Each day for 5 days I will be releasing a Training Video and a Goals Video with several tasks that you and do to help your book. I have also written a companion book, 5 Things to Do to Market Your Book and a 5 Day Book Marketing Challenge Workbook that you can use to record your progress.

The challenge is being held on my How to Publish Your Book Facebook Group page. I encourage you to come over and join us there. I also hope you will share your results with the group. I am reposting the Challenge videos here in the blog also.
https://www.facebook.com/groups/HowToPublishYourBook/

To start the Challenge please watch [PREP DAY TRAINING] and [PREP DAY GOALS], this will give you an overview and what to expect for the challenge. These video help you take a snap shot of where your book current status.

DOWNLOAD YOUR BOOKS In the files area over on the left you find several PDF and .Doc files to download. The [5 DAY WORK CHALLENGE WORKBOOK] and [5 THINGS TO DO TO MARKET YOUR BOOK], download both of those files.

I have also included my example of the WORKBOOK which you can use as a swipe file and follow what I did. Please post your results and comments in that days Facebook postings.

Each days Challenge name will be written with the brackets and in all caps so that you can search and find previous videos (this feature works on Facebook and other social media platform), such as [PREP DAY] TRAINING.

5 DAY BOOK MARKETING CHALLENGE SCHEDULE VIDEOS 

AVAILABLE NOW
Day 0: [Prep Day
Training Video
Action Goals Video

Day 1: [Media Kit Day]
Training Video
Action Goals Video

Live Training Session

Day 2: [Amazon Day]
Training Video
Action Goals Video


COMING NEXT
Day 3: [Social Media Day] August 5, 2017
Day 4: [Video Day] YouTube/Facebook Live
Day 5: [Website Day] Author Website and Blogs

BONUSES 
Day 6: [SUCCESS DAY] Rinse and Repeat Day Plus Bonuses

GENERAL INFO 
[5 DAY CHALLENGE]

All the support material is available in the course or in the
How to Publish Your Book Facebook Group Files area

Purchase the Entire Course
If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

Prep Day Training • Taking a Snap Shot of Your Book • 5 Day Book Marketing Challenge

Welcome to the 5 Day Book Marketing Challenge. Over the next 5 days I will be bringing you through some basic steps you can do to restart your book marketing. The goal with this challenge is to introduce you to book marketing, keep things simple and giving your book a basic footprint on-line.

We will be covering
• Building Your Media Kit
• The Amazon sales page
• Social Media
• Creating a Book Trailer Video
• Book/Author Websites and much more during the challenge.

Today is Prep Day for the Challenge and to get started I want you to take a Snap Shot of where you are with your book. To help you I have put together a 5 Day Book Marketing Challenge Workbook with daily worksheets to fill it in and record your progress. And a new book, 5 Things to Do to Market Your Book. Both are available in the How to Publish Your Book Facebook group and in the full course.

Be sure to come over and join the How to Publish Your Book Facebook Group and share your results.
https://www.facebook.com/groups/HowToPublishYourBook/

For today we will be learning about how to figure out our books baseline. Without a baseline we won't know if or we have done is working.

Book Snap Shot
• You have a published book, where is it published, record the link?
• Record where your book stands now in monthly sales, Amazon book reviews-good and bad, this is your base line.
• What are your original and Amazon book categories and its keywords?

Author Exposure Snap Shot
• What web platforms do you have, write down their sites and addresses? Website, Blog, Social Media?
• What web groups are you in, Facebook, Linkedin, professional, personal?
• What organizations, associations and groups are you associated with, make a list. Do these groups communicate with their members? Do they have a newsletter or something similar?
• What local media outlets do you have around your community, news, community papers, radio, TV, Patch?
• Look through your personal connections, Facebook, Linkedin, Twitter, etc and see if you have any influencers or people with large followings.
• An finally who would you love to be connected to, who could help you the most?


If you want to go further we have a companion course that has all the videos, books, workbooks and a bonus training on how to make a Book Blog.
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

Prep Day Goals • Record a Marketing Snap Shot of Your Book • 5 Day Book Marketing Challenge

Welcome to the Prep Day Goals video for the 5 Day Book Marketing Challenge. In this video we record where your book sits in the world. We take a snap shot of it. Is it selling, how many, where, what is your exposure on social media, do you have an author platform. That is what today is all about

Over the next 5 days we will be learning some basic marketing techniques to see if we can move your book up in the sales ranks. The goal with this challenge is to introduce you to book marketing, keep things simple and giving your book a basic footprint on-line.

Please download the 5 Day Book Marketing Challenge Workbook with daily worksheets to fill it in and record your progress.

Be sure to join the How to Publish Your Book Facebook Group and share your results. You can also download the Challenge companion book, 5 Things to Do to Market Your Book and the Workbook that goes along with the Challenge. The books are located in the Files area on the left
https://www.facebook.com/groups/HowToPublishYourBook/


GOAL: Collect and Write Down Your Book and Author Snap Shot.

What you are doing is taking an overview of your book and where it sits in the world.  Sometimes this can be painful but it gives you a place to start. If you have been at this for a while you might have forgotten all the places that you might have your book located and selling. Or you might also discover that you are only on Amazon.com and you need to spread your book around and get more exposure. Amazon does not market your book, you have to take on this task. Fill out the Book and Author Snap Shot Worksheet and look at the results.

• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge and the Challenge book 5 Things to Do to Market Your Book.

• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge. Available in the full course or on in the How to Publish Your Book Facebook Group

If you want to go further we have a companion course that has all the videos, books, workbooks and a bonus training on how to make a Book Blog.
https://gumroad.com/l/AjSpT#



J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below

Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

7 Key Tips for Setting Up Your Videos for Search On YouTube

The key to getting your videos found in YouTube and Google search is to fill in all the boxes YouTube provides with lots of relevant text when you upload your video. This includes the video title, description, web address and key words or tags.

1.  Video Title, have a good descriptive video title, including your main keyword.

2.  In the initial sentence of the description, include a full web address as the first item, including the http://, then a short intro description. The first sentence needs to grab because this is all you initially see below your video.

3.  Add a full description; fill it out with a lot of relevant descriptive copy, maybe with a transcript of the video. Include your contact info. You can really fill this area up with text. Google indexes this area so it is important to also add your keywords into the copy.

4.  Add Keywords or Tags that Relate to the video and the topic, this is essential.

5.  YouTube is a social media platform, this means share your video on all your social media platforms and interacting with people who comment on your videos.

6.  Use Annotations and YouTube Cards to connect with other videos, make additional comments or give information.

7.  All videos should have some kind of call-to-action (CTA), including a web address or contact info during or at the end of the video.

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Come over and join over 2,000 authors in our Publishing Facebook group, learn from all our active engaged authors  https://www.facebook.com/groups/HowToPublishYourBook

Book Marketing Checklist for Self-Publishing Video Book Trailer

Above is a sample video book trailer following the structure laid out in the 5 Day Book Marketing Challenge

• 1.  Who you are, your name.

• 2.  What you have got, the name of the book, show the book.

• 3.  What the book will do for you and what you will learn, use your Table of Contents to come up with your list of key points.

• 4.  What you want the viewer to do next, buy your book on Amazon.com, go to your website, give them a call to action. This is called a Call-to-Action. You need to tell people where to go and what to do.

Book Marketing Checklist for Self-Publishing by J. Bruce Jones. My book teaches you how you can launch and market your own book. It includes General Book Marketing Concepts, Selling on Amazon, How to Launch Your Book, Going for that Amazon Best-seller Status and much more. Including a Book Launch Action Plan. The book is laid out in a simple checklist format including a Resource list. Pick your print or e-book copy up today on Amazon.com.

Book Includes:
3 Simple Things I Would Do to Market My Book

Part 1, Book Marketing Checklist
• General Book Marketing Concepts
• Start Marketing Your Book the Day You Start Writing
• Selling on Amazon
• Book Launch Prep & Build Out Your Media Kit
• Preparing for Your Book Launch and General Marketing
• Going for a Best Selling Book
• Online, General Book Marketing
• Making Your Book Trailer Video
• Off Line Book Marketing

Part 2, Book Launch Action Plan
• Level 1, Marketing My Book with Little Effort and $0 Dollars
• Level 2, I Can Go a Little Bigger and Make a Little More Effort
• Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources

Pick up a e-book Kindle copy today on Amazon

https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0

Or a paperback copy

https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

Do You Have an Author/Book Blog? You Should, Great Place to Focus Your Marketing

Do you have an author/book blog or website? They make great homes for your book marketing efforts. In today's Publishing Mastery 101 podcast I talk about what you should have and why. I also feature an author Kevin Grant and his Nelish Quest author website.

Here is Kevin Grant Nelish Quest book sit mentioned in the podcast. Kevin has all the parts, about the author, characters, the book-with links to Amazon and shop for some repurposing of his content.
Visit at NelishQuest.com

Notice the video front and center along with the main character. You are engaged right away

All the parts that you basically need for a good Author/Book website

This website includes all the parts that you need

You Can Embed a Preview of Your Amazon Book on Your Website

Here is something I did not know, you can embed a preview of your Amazon Kindle book on your website. this is a great way to highlight your book and make it super easy for people to buy. They give you either the URL for the boo or the Embed code which I like and gives you what you see below. If you click on Preview you can preview the book contents. Or click Buy to purchase. How cool is this.