Tuesday, August 1, 2017

Media Kit Day: Goals, Building Your Book and Author Media Kit • 5 Day Book Marketing Challenge



Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.

In today's Media Kit Day training video we create our media kit. The book and author photos, our book descriptions, and author descriptions and all the elements we will need to promote and market our books.

Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi

• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio

• Table of Contents

• Book and ebook specs

• Create a listing of your social media accounts, including the links

• Create a list of where your book is available for sale and the URL weblinks

• Include any speaking events that you have done

Day 1: Media Kit Day Worksheet, What I Did


GOAL: Build a Book Media Kit• Book cover graphics, 2”, 4”, 6”, jpg format, 72dpi and if possible 300dpi


• A short 10 word sentence for use in posting on social media or at the end of a post.
Learn how to market your book with the Book Marketing Checklist for Self-Publishing by J. Bruce Jones, available at Amazon.com

• 50-100 word book description
Bruce's latest book is Book Marketing Checklist for Self-Publishing, which went to # International Best Selling status in three countries this spring. The book is about how to market and launch your book on Amazon.com. It includes many of the tasks that you will need to do to launch and have a successfully selling book. Including three levels of book launching action plans. One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers. Book Marketing Checklist for Self-Publishers tells you how. Available at Amazon.com

Includes:
3 Simple Things I Would Do to Market My Book

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources

Book Marketing Checklist for Self-Publishing is available at Amazon in Print and Kindle. J. Bruce Jones is the author and creator of over 40 books and training courses for authors who are self-publishing their books.

• 250-500 word book description


• Table of Contents, these are your sell lines for your book, these are the book’s benefits. Included some of these in your description.

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources


•  Be sure to include in your book specs info about the book, ISBN number, pages, size, paperback/hardcover, black/white, color. Maybe your book’s category

• Amazon Print
•  Paperback: 52 pages
•  Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
•  Language: English
•  ISBN-10: 1530067065
•  ISBN-13: 978-1530067060
•  Product Dimensions: 6 x 9 inches

• Amazon Kindle
•  Print Length: 65 pages
•  Simultaneous Device Usage: Unlimited
•  Publisher: Bruce Jones Design Inc. (March 3, 2016)
•  Publication Date: March 3, 2016
•  Sold by: Amazon Digital Services LLC
•  Language: English
•  ASIN: B01CJ9K4F0


•  Where to buy your book, print and ebook sites including the URL links. Amazon, Barn & Noble, Kindle, etc.

• Amazon Paperback Link (or where ever you are selling your book)
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle Link
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0


•  Book reviews, look at Amazon reviews. Look at your reviews for comments and quotes that you might be able to use in your descriptions

4 star
Very good information and advice to help one with self-publishing. But I have to laugh. Once again, I find another author who doesn't follow his own advice. At the outset, he warns that proper writing, i.e., grammar and spelling, etc., is very important. And then he doesn't do it himself. As noted inside, it does detract from the book's quality. Bottom line: If you're writing about writing, write it right.

5 star
An excellent aid in how to market one’s self-published books, Book Marketing Checklist reads as a concise workbook, giving various helpful tips and hints (that I’ll now be applying to help market my own books). I especially liked how Mr. Jones broke down into 3 levels how involved one could get in the marketing process. This approach is a good one, because some authors are new to promoting their books, while others are further along. All in all, it’s a very helpful read and I would recommend it to other self-published authors.


Author Media Kit

Have several different length bios for different uses

• Author photos, same as the book, a 2”, 4” and 6”, plus photos of your head with you holding your book next to it. Same thing 2”, 4” and 6”, 72 dpi for web and 300dpi for print. You can do these with your phone.



• A very short one sentence or so bio you can use at the end of a blog post, remember to include your web address.

J. Bruce Jones Is the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Learn more about me at BruceTheBookGuy.com

J. Bruce Jones Is the best selling author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Bruce’s latest book is Book Marketing Checklist for Self-Publishing available at Amazon.com.

• 50-100 word author bio
Bruce Jones is an #1 International Best Selling Author, graphic designer, and product developer. Bruce writes, speaks and consults on publishing, social media, blogging, video and general marketing. Bruce is the creator of the World of Maps editable PowerPoint and Illustrator map collections used for business and sales presentations worldwide. Bruce is the author or creator of over 40 books on geography, music, business, children’s and coloring and also practices Tai Chi.

Bruce has been teaching and consulting on self-publishing and indie books for as many years as he has been making them. With the release of his course How to Market Your Book, Bruce is able to bring his experiences and knowledge to everyone else.

• 250-500 word author bio

• Contact info including, phone, e-mail, Skype address, website address, social media addresses


Social Media Links
• List all of your social media connections and web addresses:
YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.

Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/

Speaking
• Recent events where you spoke, maybe a video or two if possible of you speaking.


Make Market Launch It San Diego Event, spoke on how to build and launch a product in 15 minutes


Purchase the Entire Challenge Course with Bonuses

If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus How to Make a Blog video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full
Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

 

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