Publishing FAQs

Publishing Frequently Asked Questions

The following key questions are excerpted from my new book I Want to Publish My Book But I Don't Know How: Everything You Need to Know to Create an e-Book or Print Book. Available at Amazon

• Where Are You in The Process? Are You Just Starting Out or is the Book Complete?
• What Kind of Book Are You Creating, Novel, How To, Children’s, Picture, Coloring, Poetry, Business, Cookbook?
• Is Your Book Going to Be Paperback, Hardcover, E-Book or All the Above?
• How Do I Publish or Self-Publish My Book?
• Where Do I Publish My Book?
• What is Print-on-Demand Printing?
• What is
• Why Does CreateSpace/Amazon want My Tax and Bank Account Info?
• What is Kindle?
• What is an e-Pub?
• What Programs Should I Use to Create My Book?
• Can I Create a Hardcover Book?
• Can My Book Be in Bookstores?
• How Do I Get My Book in Bookstores?
• How Do I Make an Audio Book?
• Are You Publishing Primarily in the US or Worldwide?
• How Long Should My Book Be?
• What is an ISBN Number?
• Do I Need to Copyright My Book?
• Who Owns the Book’s Copyright if I Publish on Amazon, CreateSpace or Kindle?
• How Do Royalties Work?

• Where Are You in the Process? Are You Just Starting Out or Is the Book Complete?
The process of writing of each book is unique. But they all begin with sitting down and doing the hard work of getting your thoughts and ideas down. Along with the words are often pictures, illustrations and charts that need to be gathered or created.

There are many different ways to write a book. You can sit at a computer, or legal pad, you can also dictate or record it using audio or video and then transcribe. There is no correct way; there is just your way. I am not an expert on writing; I am an expert on creating the book. I didn’t learn how to write until I was 53 and I have now created over 40 of my own books and many more for others. You can read my story later on. All I know is just keep going, do not stop, keep trying and you will get there. Write a little bit every day will get you there.

The goal is you have to finish but you do not have to be perfect, that is why we have editors. This is one of the biggest lessons I have learned from being a graphic designer. Our job is to create the ideas and story. The editor and graphic designers is to create the aesthetics of the book.

One of the hardest, but most important things I have learned in writing my books, is hit the publish button and releasing my ideas to the world. When you do, it can be a transformative experience. I find that writing and publishing can be the fulfillment of a dream that you might not know you even had.

Many people come to me and say I am done with the writing but I do not know where to start the next stage? Let’s see if I can answer a few of those questions and get you through the process.

BUY: The Self-Publishing Manual, Create Your Own Print and e-Book
• Paperback Version
• Kindle eBook Version

• What Kind of Book are You Creating, Novel, How to Book, Children’s Book, Picture Book, Coloring Book, Poetry Book, Business Book, Cook Book?
This question can open up all kinds of questions. It is usually a question I ask when I have my graphic designer hat on. It tells me what software to recommend and how to start preparing your artwork for the project. If you are going all text, then you are probably using MS-Word or equivalent. If you are creating a book with a lot of design and images then we would talk about InDesign, Photoshop and Illustrator. We might also be talking about freelance illustrators or designers. This question is very much of a ‘how to’ type of question.

• Is Your Book Going to be Paperback, Hardcover, e-Book or All the Above?
Not something you think about when you start writing the book. But this question comes into play as you start to think about the publishing. Depending on where you want to take your book the design and layout will change. E-books, you will stay totally in MS-Word for writing and Kindle for publishing, images will be 72 dpi. Paperback you will be looking at and Adobe InDesign for layout with images 300dpi. Hardcover books, we look at for publishing, along with InDesign for layout and production. We start out writing but as we progress we will take different paths. Much of this will be covered further on.

• How Do I Publish or Self-Publish My Book?
This is a big one and a question I am often asked. There are two main routes, traditional publishing or self-publishing.

To go the traditional publishing route, you will generally need an agent, not always but often and it is the agent that approaches the publisher. This can be a difficult, and long journey. Publishing is a business and they want books that come with an audience and will sell. I am not a fan of this route. If you have a big following, then it is possible but for most of us this route is very hard. Another reason I am not a fan of traditional publishing is that your publisher gains control over your content. I teach using your book content for marketing and selling. If you control your rights you can also re-purpose and create many other products from the same content. This isn’t available to you if you give up your rights and go with a traditional publisher.

I am a huge fan and supporter of self-publishing. Self-publishing previously had a bad taste to it, but not anymore, if you want to publish a book; you can publish a book. It is being done all over the place with great success. The gatekeepers have fallen. No one is going to say no to you publishing your book. It is all up to you. With the emergence of Amazon, Kindle,,, and many more. Self-publishing has become easier and easier to do and very often free. The rise of Amazon and the falling of brick and mortar bookstores is giving traditional publishers a tougher and tougher time of it. But for self-publishers the world is opening up.

The writers I know who have gone the traditional route often find success with smaller more focused publishers. Publishers who know their market and can work with an author. For me it comes down to control. Who controls the rights to the content? I like being able to use my content anyway that I want.

• Where Do I Publish My Book?
The two main self-publishing paths both lead through Amazon. Kindle is the e-book path. is the print-on-demand paperback book path. Your book is designed, laid out and created using programs like MS-Word, Adobe InDesign or PowerPoint. Once that is complete you will create a cover. The two files are upload to one or both sites. Files get reviewed for any technical issues but not editorial. Once approved, you hit publish and you are a published author. Now starts the hard part, marketing and selling your book. With self-publishing, everything is pretty much under your control and you retain all the rights to your content.

There are also many other outlets for publishing your book. Sites like,, Barns & Noble Press,,,, and many more. The message here is that you can publish your book when and how you want, and under your own control.

Resources, Self-Publishing:

E-Book Publishers
• Kindle, the main e-book site, and e-book reader, free,
•, distributes e-books to over 80 outlets and devices, free,
• Draft 2, free,

Print-on-Demand Paperback Books
•, paperback, print-on-demand, a division of Amazon, free,

Combination of Paperback, Hard Cover and e-books
These companies offer a variety of options including: e-book, print, spiral/coil binding, saddle stitch/staples and pdf with distribution options
•, print-on-demand, world’s largest book distributor to book and gift stores, some fees,
•, similar to CreateSpace but with more printing options, paperback, hardcover, spiral, saddle, free,
• Barnes & Noble Press, formally Nook Press, a new, revised publishing platform from Barnes & Noble, now offering print, e-book and a possible relationship with their stores if you can sell 1,000 books over a year.
•, variety of different pay packages, fee,
• Books-A-Million D.I.Y. with BAM! Publishing, write, publish, print and distribute in print of e-book,
•, photo and art books, free,

Home Page for

Book Printer with Access to Bookstore Distribution
•, print-on-demand, world’s largest book distributor to book and gift stores, some fees,

• What is Print-on-Demand Printing?
Print-on-Demand is making self-publishing a print book possible. When your book is bought on Amazon an order is placed with for one book. Using digital printing, basically high-quality photocopying, a book is created, packed and shipped to the customer. The process is so fast now it seems like they pull the books off a shelf but they didn’t, they are printed and bound. What this means for you as an author is no inventory. You do not have to do anything other than write the book and upload the print files. This saves tremendous amounts of money and effort. There are no garages full of books waiting to be shipped out.

CreateSpace allows you the capabilities to print both black and white books and color, the quality is great. There are a lot of sizes available. CreateSpace can only print paperback books. Other sites like, and IngramSpark can print hardcover.

• What is is the print-on-demand side of Amazon. CreateSpace prints paperback books in either black and white or color. They have a wide variety of sizes and are a great company to work with. CreateSpace manages your account and pays you once your book sells on Amazon. All book files are uploaded to CreateSpace; they process and move them over to Amazon for selling.

• Why Does CreateSpace/Amazon Want My Tax and Bank Account Info?
Amazon needs this info to pay us our money. How do they get the money into our banks if they do not know the account number? Account holders must provide this information. All e-commerce sites report sales to the IRS. That is how it works.

• What is Kindle?
Kindle is the e-book side of Amazon. They are the dominant e-book distributor in the world. They are also the supplier of the Kindle e-book readers and apps. Kindle revolutionized the publishing industry with their technology. The Kindle format is basically an html document or mobi file. Like CreateSpace you format your book and upload two files, one being the pages, often written and formatted in MS-Word and the second, a front cover file, usually a jpg document.

Kindle also has a print version for their books similar to CreateSpace. This past year Kindle released a really cool free application called Kindle Create that takes your MS-Word file and let you easily format it in the app. No longer do we need to format in MS-Word. This app also allows you to upload a pdf to the Kindle platform and add audio and video. This is all a developing and changing market place.

Resources, Kindle Books:
Kindle has a variety of apps to help you create e-books and illustrated graphic books. The apps work with PC and Mac.

• Kindle Create, a new app for creating Kindle e-books and converting pdf files to Kindle digital format. You can format MS-Word files, style, update, build a TOC, has different themes. Kindle Create can also import PDF files, move them around and build a TOC. The application can also import audio and video files. Great for creating an interactive book.

• Kindle Kid Creator, great for creating books with illustrations, import PDF file, jpg, png, tiff. Add pages and text to imported PDF files.

• Kindle Textbook Creator, create and publish educational material for Kindle devices and reading apps. Convert PDF file of existing textbooks, study guides, reference material. You can include audio, video, hyperlinks and image popups.

• Kindle Comic Creator, the original Kindle app, designed for graphic novels and comic books. Support for panels, imports, PDF, jpg, png, and tif formats.

• What is e-Pub?
Epub is the other e-book format and does not work with Amazon and Kindle. It is the format that is used on all non-Kindle reading devices on the market. Including Kobo, Nook, Apple iBooks, the Sony devices, there are over 80 different sites and many readers.

Generally, you want to be where the most customers are and that is Amazon and Kindle. After that maybe iBooks and Nook which is Barns & Noble’s reader and then Kobo. Kobo is big in Canada, Japan and now a big push in a relationship with Walmart. Kindle has about 40% of the market and ePub and all the other readers have 60%. 40% is a huge amount. Be where your customers are and then pick a couple others. My advice is go with Kindle first.

There are also a number of other e-book formats to consider, PDF, TXT, RTF, HTML and others. Depending on your audience and how you are selling your content you may end up using one of these. PDF is probably the most popular.

• Barnes & Noble Press, formally Nook Press,

• What Programs Should I Use to Create My Book?
There are a number of programs that are used for writing and creating books. I will highlight a few of them here.

• MS-Word. Microsoft Word is the standard word processing writing program being used around the world. It is used for writing and for creating documents of all kinds. You may use MS-Word for writing but you can also use it to format your text and create your e-book for Kindle. MS-Word also works fine for creating printed books for CreateSpace. MS-Word is a very versatile application. You can also use on-line applications like Google Docs, Open Office and Scrivener.

• Adobe InDesign. InDesign is the number one application for laying out and designing your print book. Think of it like a bucket. You use a word processing program like MS-Word, to write your book, an illustration program such as Adobe Illustrator is used to create graphics for your book, and then a photo editing program like Photoshop for cleaning up your photos and images. Once they are complete, you bring all of these files together in InDesign, the bucket so to speak and create your book. InDesign can do pretty much anything you need. InDesign is now be rented from Adobe on a monthly basis along with Illustrator and Photoshop in what is called the Creative Cloud.

• Adobe Photoshop. Photoshop is the number one imaging-editing program. Photoshop is the second part of the Adobe Creative Cloud. Anything you need to do to an image or photo you can use Photoshop. Photoshop is a very powerful program for editing, touching up photos, building graphics and illustrations. There are less expensive on-line photo editing alternatives such as and but Photoshop gives you the most features and is the industry standard.

• Adobe Illustrator. Illustrator is the third of the big three Adobe products. Illustrator is for drawing and editing vector graphics. This program is used by graphic designers to draw illustrations, logos, charts and diagrams, and vector images of any kind for both print and digital. Illustrator is also rented as the third part of the Adobe Creative Cloud. All of these programs can save your files in numerous formats and they all work together to help you create your project.

• Microsoft PowerPoint. PowerPoint by Microsoft is the companion presentation software to MS-Word. It is used by businesses and organizations all over the world for presenting slide-show digital presentations. It is part of the Microsoft Office Suite. We adapted it to publishing because of its ease of use and its ability to give you a simple graphics platform to create picture books, children’s books and journal types of books in pdf format. PowerPoint has a number of competitors in Google Slide and Apple Keynote.

• Google Docs, word processing and documentation creation software by Google. Part of the Google Drive service of office products. Available on-line for free. Requires a Gmail email account. Works with PC or Mac and is very similar to the Micosoft Office Suit.

• Scrivener, a word processing program and outliner designed for authors. Inside of it you can manage your documents, notes, and graphics. PC or Mac

•, and other places

• Can I Create a Hardcover Book?
The short answer is yes you can. If you want to sell your book to the world you should look at IngramSpark. They do a great job. If you aren’t distributing your book but just want a hardcover version, you can also use sites like or They both have hardcover options. In-fact has a variety of cover binding options. Both Lulu and Blurb have relationships with Amazon but the books can get a little expensive once they are ported over and everyone adds their financial markups.

•, print-on-demand, world’s largest book distributor to book and gift stores, some fees,
•, Similar to CreateSpace but with more printing options
•, Photo and art books
•, if you just need books printed quickly, paperback, hardcover, coil bound, and saddle stitch,

• Can My Book Be in Bookstores? 
When we think of publishing we usually think of a book in a bookstore, but this isn’t always the case anymore. Many self-publishers publish just on Amazon. They publish with the intent of never being in a store, but just as an e-book or print-on-demand paperback. They are happy to never leave Amazon. Along with the paperback prints, we also have e-books, audio books, video, pdfs, and a combination of these. Again, never being in a store.

A key question I ask when someone comes to me is; do they see their books in stores or just on Amazon. Staying just on Amazon in either e-book or paperback or both is the easiest path when starting out. You will generally work with just Kindle for e-book and or CreateSpace for print-on-demand paperback and stay in their universe. It is a good universe to be in. Amazon is one of the most trusted e-commerce platforms to be on. This is where people go to buy and they cover major chunks of the world.

The problem with CreateSpace is that most book stores won’t order books from CreateSpace/Amazon. Even though stores can order, they won’t. One reason is, Amazon. Stores do not like dealing with the big fish. The other reason has to do with the fact that the bookstores cannot return unsold books. A little-known fact about bookstores is that all those books you see in a store are actually on consignment. They can all be returned if they do not sell. CreateSpace/Amazon does not take print-on-demand books back. CreateSpace only prints paperback books, no hardcovers. But you can have a very nice publishing business just staying on Amazon. Your job then becomes creating new books and marketing/selling them. Amazon takes care of the rest. If you want a hardcover or paperback book in bookstores you are going to need to work with a print-on-demand publisher such as IngramSpark.

•, print-on-demand, world’s largest book distributor to book and gift stores, some fees
•, Similar to CreateSpace but with more printing options. Has a distribution relationship with Ingram,

• How Do I Get My Book in Bookstores
If you see bookstores in your future, then you will need to self-publish your book through IngramSpark is part of Ingram and Ingram is the world’s largest book distributor with over 39,000 outlets worldwide. Bookstores order books from distributors. IngramSpark is very similar to CreateSpace in that the print files are basically the same and the print-on-demand process is the same. But the books can be distributed from their warehouses and they can be returned. Ingram has some small fees but works very similarly to CreateSpace. IngramSpark can also distribute to Amazon for both e-book and print along with stores and e-book distributors around the world. Many people who go this route keep Amazon under their control and then use Ingram for the rest of the world.

It can get a little confusing trying to figure out what to do, but it kind of comes down to this.
• If you do not care about bookstores, then just stay with Kindle for e-book and CreateSpace for print and manage your accounts yourself. You will be happy. This is generally what I do.
• If you want to be in bookstores, even sometime in the future, then take a serious look at IngramSpark. When you move to IngramSpark you will also want to start thinking of yourself as a publisher. It is a bigger deal. You will need to pick up your publishing game and start selling your books to bookstores. You are the book salesperson. None of these other companies do that, it is up to you. Ingram is a printer and a distributor. They are not a sales force such as Amazon, but you will be in their catalog. Making the choice to go with IngramSpark you will need to buy your ISBN numbers. ISBN numbers are the universal tracking code for books. I will talk more about this shortly.

• A good middle ground, if bookstores are in your future, buy your own ISBN number from, a division of Bowker, instead of using the free ones from CreateSpace. Do not check Expanded Distribution in the Distribution area of CreateSpace that would be what Ingram does. Release your book through CreateSpace and start exploring the retail book world.

•, print-on-demand, world’s largest book distributor to book and gift stores, some fees
•, Similar to CreateSpace but with more printing options,
• Barnes&Noble, If you can sell 1,000 copies in a 12 month period you are eligible to pitch your book for selling in their stores.

• How Do I Make an Audio Book?
One of the hottest trends right now in publishing is after you have published your book in print and e-book, is to release it as an audio book or podcast. Sell your audio book on and distribute your podcast on Apple iTunes, SoundCloud or Stitcher. Each chapter is an episode. Very often you will see audio books selling for much more than the printed or e-book version. Your book is a readymade series just waiting to be released. Each chapter can be recorded right from your desktop or for better quality in a recording studio. Services like from Amazon also have narrators that you can hire to give it a real professional sound. It is all the same content, just in different formats.


Publishing as an Audio Book
• is like CreateSpace but for audio. It is a division of Amazon and handles their audio books. The books themselves are sold through You can create your own or hire a professional reader for your book.
• Findaway Voices, an alternative to ACX and a way to create and distribute audio books to multiple retailers. Great for indie authors., they have an excellent Help page which describes the process,

Publishing as a Podcast
• iTunes, Main podcast site,
•, radio shows and podcasts, phone and tablet,

•, complete podcast hosting and publishing platform,
•, on-line audio distribution platform for audio in all formats, podcast hosting,

• Pat Flynn of Smart Passive has excellent information on how to get started,

• Are You Publishing Primarily in the US or Worldwide?
If you are publishing primarily in the US, the UK and Canada, releasing e-books and print-on-demand paperback books on-line only, then Amazon with Kindle and CreateSpace is your best choice. This is what most self-publishers in the U.S. do. It is free to publish and Amazon takes care of everything, book sales page, book ordering, printing, shipping and dropping the money into your bank account. If you go this route, you can use the free ISBN numbers supplied by CreateSpace and save the $125.00. I do this.

If you want to be in retail stores, bookstores, gift shops and/or Amazon then with the combination of Kindle and CreateSpace will be your choice. If you want to be worldwide with paperback, hardcover and e-book then you will want to be with Ingram is the world’s largest book distributor; they can print and can handle all e-book and print distribution. As I said above many authors will use Kindle and CreateSpace and manage Amazon themselves and have IngramSpark handle all the rest of the world. If you go this route, you will need to purchase your own ISBN numbers. You can also just let Ingram handle Amazon.

Going the IngramSpark route is a bigger deal. I do not recommend this direction for beginning authors. There are technical and marketing challenges to deal with. I recommend get your first book finished and published on CreateSpace/Amazon, start building your platform and getting the marketing and sales going. You will learn so much with one book under your belt. You can then branch out and conquer the world.

•, print-on-demand, world’s largest book distributor to book and gift stores, some fees,

• How Long Should My Book Be? 
Your book needs to be as long as you need to tell your story.

It is a tough question to answer. Books can be short or long. With e-books, you can do short read books in the 4,000-8,000 range to get something up quick or to a regular size book of 70,000 words. The book you are currently reading is in the 30,000-word range.

• CreateSpace/Amazon, you need your book to be a minimum of 24 pages, 50-70 works pretty nicely for a short quick book and 150-200 pages makes for a decent size book. The average word count per page is 250 words.

• Children’s books generally fall in the 32-page length. I like coloring books in the 80-100-page length.

• If you are doing a quick print book, local printer kind of book, your book needs to fit into a unit of 4 so 24, 28, 32 pages, etc. But even 8 or 12 can work very nicely as a quick print book that you can give away to potential customers with FAQ questions.

A lot of books these days are built around a quick read. People just do not have a lot time. So, something you can read in a day can be very popular in the business categories. One thought I have is do not make big 300-400 page books. Break them up into a series or volumes. You can make more money if you have more books and then link them together. Cross sell inside each book for the next book. But the bottom line is telling the story you need to tell.

• What is an ISBN Number?
This is a question that is asked all the time. What is an ISBN number? ISBN stands for International Standard Book Number. It is a unique bar code with a sequence of numbers. The numbers identify and track every print book and sometimes e-books in a computerized system. They are also used for ordering. It is usually found on the back lower corner of the book. An ISBN number is assigned to every print book before it is published. The number is tied to the book title not the book cover design. If it is a new version, second edition, whatever, your book needs a new unique ISBN number.

In the United States ISBN numbers are managed by and purchased through Every country has a different register and cost for purchasing the numbers. In the U.S., the cost is $125 each but you can save a lot of money if you purchase them in lots of 10 or 100. Usually all you need is the ISBN number and the publishing site generates the barcode. ISBN numbers are usually assigned to the publishing company of record.

Many print-on-demand sites also give ISBN numbers away for free. Sites like CreateSpace, Lulu, Blurb and IngramSpark also offer discounted numbers. Free ISBN numbers that come from each of these sites usually list that site as the publisher. The free ISBN numbers only work on the site that issued them. The ISBN in this case only indicates who is publishing not who controls the rights. The rights belong to you as the author/creator. But if you are publishing with a traditional publisher, then they own the rights.

My general recommendation for new self-publishing authors is publish your first book with CreateSpace. Do not worry about bookstores, stay on Amazon and use their ISBN to start. If you have any feelings that you might want to distribute your book in bookstores sometime in the future you have two choices, one is to purchase your own ISBN number from Bowker at Two, work with IngramSpark for printing and distribution and use theirs. You can also buy an ISBN number and use it for CreateSpace with the thought that at some point in the future you will reprint on Ingram. Kindle e-books do not require ISBN numbers but some e-book sites do, so you will need to check each site’s requirements. You will need an ISBN number for your print books on Kindle Print. You can use their free ones or purchase one from Bowker.

• To purchase an ISBN number: is the official U.S. ISBN Agency. Sales for ISBN numbers is done through,

• Do I Need to Copyright My Book?

What is Copyright?
“Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.” –

So basically yes, but you can decide if you want to have a registered copyright or not. The mere creation of your work makes it copyrighted but it has no real enforcement behind it. The first step is to put the copyright notice on your work before it is published. This is what most self-publishers do. Be sure you do this. It lets the world know that you at least know about copyright. Write it like this:

© Copyright Your Name 2018

Registering your book with the copyright office can be done on-line at and costs $35.00.

Do I Have to Register with the Copyright Office to be Protected?
“No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work.” –

Your work is always protected but you cannot do much about it in a court of law if you haven’t registered with the copyright office. In general, suing for copyright infringement is very expensive and usually not worth it. But you cannot move forward with a lawsuit without your book first being registered. Read the FAQ page, it has a lot of info on this.

You should also file your copyright in the country that you live in not the country that you publish your book in. Make sure it is easy to understand which country you are from and where the jurisdiction (your country) is located. Different countries have different rules and most copyrights are respected across borders.

• U.S. Copyright Office:
• Get your questions answered here at the U.S. Copyright Office’s excellent FAQ page,

• Who Owns the Book’s Copyright if I Publish on Amazon, CreateSpace or Kindle?
You do. That is the beauty of working with Amazon, CreateSpace, Kindle and most of the other publishers mentioned in this book. You retain all your rights. With a traditional publisher, you give up your rights to the publishing company. Not so with Amazon. It is a beautiful thing. This means that you can use your content in your marketing. You can also create additional products like workbooks, journals, posters, etc. There are some programs like the Kindle Select that restrict you from releasing duplicate content for a period of time but you do not give up your rights. Amazon can complain about seeing the same content on your website as in your Kindle book, again you do not lose the rights. Acknowledge that this is all your original content and this should suffice Amazon’s inquiry.

• How Do CreateSpace/Amazon Royalties Work?
Royalties are what we get paid for publishing our content and books with Amazon or any other site. A book gets sold and everyone gets a piece of the pie. Kindle has two royalty payouts based on the list price, 35% and 70%. Depending on how your book is set up determines which one you choose. A lot of authors sell their books at $.99 to start and with $2.99 being pretty average as an ongoing book. Traditional publishers sell their Kindle books at $7.99 and up.

With CreateSpace it is a percentage of the sales price minus the costs to print the book. We pay nothing to have our books on Amazon but there is a cost and that is taken out at the time of printing. Amazon provides a calculator to help you figure out what you are getting. The royalty payment varies depending on the sales price and if the book is going through Expanded Distribution or not. Generally, a $9.95 black and white book with about 120 pages has a royalty payment between $2.50 and $3.50. More money can be made by raising the price, keep in mind that raising the price effects the buyer’s pocketbook as well. I receive royalty payments from $.50-$3.50 on books in the $6.95-$9.95 range, sometimes it is hard to figure out what you will always get.

This all compares to traditional publishing that pays about $.70 to $1.00 per book. Many people get really concerned about the royalty thing and get upset that Amazon is taking a piece. My comment is get over it. We are getting to publish our books on the most trusted platform on the planet. Amazon is taking care of the sales page, the order page, the printing, shipping, collecting the money and dropping it into our bank accounts, all for no out of pocket expense. They actually pay you the money that is owed to you. You do not have to chase anyone around to get paid. It is amazing, if you want more money, raise your price or create more books.


• CreateSpace Royalties calculator,

Re-purposing Your Content
Once you have finished and published your book then it is all about re-purposing your content. Create it once and use it over and over for different products.
Book Content Can Be Turned Into Any One of the Following Products:
• Physical Book
• E-Book/Kindle
• PDF book
• Workbook, worksheets
• Audio recording of the book, mp3
• Audio program or course built around the book
• PowerPoint presentations
• Record the PowerPoint presentation and make a video, preview on YouTube
• Annotated versions
• Webinar. Use some of these other products as a bonus or sell Seminars
• Google Hangout with other authors or experts to discuss the book or topic
• Interviews and guest blog posts around your topic
• Video training courses around your topic. Each chapter becomes a video
• Cheat sheets, assessments, how-to sheets
• Take the illustrations and make a picture book
• Take the illustrations and use the art on sites such as and for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights
• Book content can easily become blog posts or podcasts
• Build a resource list to go with the book, readers love resource lists
• Build affiliate offers into your list

Sites to Use for Creating Additional Products
Gift and Apparel Producers. On Demand Manufacturing
Sites for Creating Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books,
• Speaker Fulfillment Services.
• and

• Udemy.
• How to Publish Your Book School
Publishing Resources: Layout/Design
Clip Art
• http//
• Graphics Factory.
• World of Maps Clipart.
Color Palette Generators
• Adobe Kuler. really cool site for understanding and selecting colors
• Imagepalette.
Commercial Stock Photo Sites
• Corbis Images.
• Getty Images.
• A lot of people use this site for stock video, sound effects, After Effects and music. They also have lots of regular stock images.


Online Photo Editing
• Gimp (free PhotoShop type of program)

Public Domain Photo Sites
• Visipix.
• The US Government
• Wikipedia: Public domain images resources.
• Wikimedia Commons.

Publishing Resources: Publishing
How to Write a Book Using a Blog
• Pat Flynn. Pat’s free downloadable e-book is the best I have seen on how to pull a book, e-book or traditional book, together using a blog.
Book Publishing / e-Book and Print-on-Demand Sites
• Takes wide variety of files and distributes through all the major on-line retailers.
• Free to paid e-book services. Connected to all the major e-book on-line retailers.
• Used by a lot of artists and photographers for excellent quality image reproduction.
• The print-on-demand side of, also DVD, CD, and streaming video and audio
• EBookIt!.com, e-Book conversion, publishing, distribution and promotion. Major on-line retailers.
• Kindle, KDP Publishing. The e-book side of Amazon, most popular e-reader.
• Kindle Comic Creator. Graphic novels, childrens books and comic books.
• International sales.
• Good publisher for textbooks
• Provides lots of book publishing options. Excellent quality.
• e-Books and print-on-demand services.
• Nook, Barnes & Noble.
•, e-book publishing site, total publishing solution, some costs involved, adds design and styling.

E-book Aggregators and Publishers

File Conversion, PDF, Mobi, EPub
• Pdf, Adobe InDesign, Adobe Illustrator, MS Word, MS PowerPoint, Apple Pages, built into the software
• Mobi, MSWord combined with Kindle Previewer.
• EPub, There are free programs like PressBooks, Leanpub and Jutoh, and pay programs like Scrivener, Apple Pages and Adobe InDesign. Scrivener is also a popular book organizing and writing program. Scrivener for Mac.
• Mobi and EPub, a very popular program is Calibre which works on both Mac and PC.
• On-line are services like and are often a better bet as it is their business to get it right and they handle the steps beyond. EPub and Mobi conversions can be tricky.
iPad Book Publishing Apps/Programs
• BookCreator app.
• Demibooks app.
• iBookAuthor.

ISBN Numbers
ISBN numbers are unique per book title and format, but not all formats require them. E-books don’t require them because they don’t count them but some of the distributors do. It is kind of confusing. It really depends on the kind of book you are making and where you are publishing and selling. I use CreateSpace for my print books and I use their free ISBN numbers. They who hold the ISBN number also control the name of the publishing company but not the rights. Kindle doesn’t require an ISBN numbers. Apple iBookStore does. It is best to check with the distributors you are using.
• ISBN numbers are all controlled by one company, R. R. Bowker.

Preview Your Book
It is vital to preview your book before final publishing. It is easy to mess up the formatting. I also like the on-line Kindle Previewer in KDP Direct.
• Kindle Previewer from Amazon.
• Nook Everywhere from Barnes & Noble. Available in app stores
Publishing Resources: Marketing and Building Your Platform

Blog Platforms
• and org. or

E-mail Hosting and Marketing Sites
• A free edition for small businesses, individuals, and local organizations

Google Resources
• Gmail, set this up first, this also is your Google account. This opens the door to all the Google products.
• Google Alerts. Keep up with competition, market awareness.
• Google Analytics. Track everything.
• An easy blog platform to start your web presence.
• Google Trends. What is hot. What is going on.
• Google Images. Great for ideas.
• Google Plus. Becoming the home for all things Google.
• Google Keyword Tool. For doing research, you will need an Adwords account for this site.
• The largest video hosting site.
•, Not part of Google but a pretty good resource. SEO Optimization tools needs a free account but a great resource for finding keywords phrases.

Online Resources for Video/Video Marketing
• Bill Gentile’s Video Journalism Workshop.
• How To Sell Your Videos.
• James Wedmore.
• Steve
• Web Video University with Dave Kminski.

Photo Sharing Sites
• the leading mobile photo sharing site
• Picassa, Google’s photo site.
Single Subject Blog Posting Sites

Social Media
• Google+.
• Filled with social media tools.
All of the sites listed above are great places to promote your content. For some additional promotional advice check out Joan Stewart and her public relations tips every Tuesday.

Publishing Resource: Repurpose Your Content
Computer Based Audio Recording Software
• Audacity.
• Garage Band. Comes standard on all Macs and now iPads
• Audacity wiki.
Computer Based Screen Capture and Video Recording
• Camtasia Studio for Windows.
• ScreenFlow for Mac.
• iMovie. Standard on all Apple Mac computer
• MovieMaker. Standard on all PCs

Gift and Apparel Producers, Print-On-Demand Manufacturing

Product Sites
Products can also be developed out of your books. Two great places to create and sell stuff are:

Personal Broadcasting Channel, Live Streaming
• Google Hangout OnAir, part of your Google Plus page, broadcasts live to
• Periscope
• UStream.TV.

Transcription Software, Speak and Convert to Text
• Dragon Naturally Speaking.
Video Distribution and Sharing Sites
•, a $1/minute
• Amazon S3 video distribution. If you set up a membership site you can use Amazon S3 to host your content and videos.

Web Based Screen Capture Software

•, outsourcing services starting at $5.
•, freelance help.
•, freelance help,
• 99Designs.c0m, graphic design services.

About J. Bruce Jones
J. Bruce Jones is a Massachusetts-based business graphic designer, software developer, musician and independent video producer. Bruce is the author of more that 20 books. He writes on all kinds of topics that interest him: business books on social media; and publishing, growing your business and increasing your visibility on YouTube; books on playing and writing music; geography textbooks for learning and coloring books for fun.

Bruce is also the developer of the World of Maps editable clip art map collection for PowerPoint and Adobe Illustrator. These maps are used for business presentations, illustrations, graphic design, and web sites. They are distributed through various web sites including; and He is also the developer of Antique and Historical Maps, a collection of royalty free, antique digital maps from the 1500s to the 1900s, used for graphic design, illustration, web sites and education.

Bruce is active in both producing and creating original programming for local public access television and the web.
You can learn more about Bruce and his endeavors at:
Amazon Author Central Page

Other Sites

Edited by Allison K. Jones
© Copyright J. Bruce Jones 2016 All Rights Reserved
All rights reserved. No part of this online book may be reproduced in any form without permission in writing from the author. Reviewers may quote brief passages in reviews.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying or recording, or by any information storage and retrieval system, or transmitted by email without permission in writing from the publisher.
While all attempts have been made to verify the information provide in this book, neither the author nor the publisher assumes any responsibility for errors, omissions, or contrary interpretations of the subject matter herein.

This online book is for entertainment purposes only. The views expressed are those of the author alone, and should not be taken as expert instruction or commands. The reader is responsible for his or her own actions.

Adherence to all applicable laws and regulations, including international, federal, state and local governing professional licensing, business practices, advertising, and all other aspects of doing business in the US, Canada or any other jurisdiction is the sole responsibility of the purchaser or reader.

Neither the author nor the publisher assume any responsibility or liability whatsoever on the behalf of the purchaser or reader of these materials.
Any perceived slight or any individual or organization is purely unintentional.

Throughout this book, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where those designations appear in this book, the designations have been printed in initial caps.

Websites and Ideas
The Internet is a fluid changing medium and websites change all the time. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.

The ideas expressed in this online book are my own and there are no guarantees that you will have success with them. This book is intended to be informational and is my opinion only.

BUY: The Self-Publishing Manual, Create Your Own Print and e-Book
• Paperback Version
• Kindle eBook Version

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.