12 Steps to Publish Your Book

I Want to Publish My Book
But I Don’t Know How . . . Please Help Me?

What You Need to Know to 
Create an e-Book or Print Book

J. Bruce Jones
©Copyright J. Bruce Jones 2018


In my How to Publish Your Book Facebook Group I get some version of this question more than any other. Usually the book is written and that is as far the person has gotten. Where do I start and what do I do? This is a really big question with a lot of different answers. So let’s dive in and see if I can give you some answers or at least the basics of publishing your book.

The second question I get is from authors that have published their book on Amazon and are then stuck. What to do next, how to market and sell. I will cover that further in this book?

Let’s start with some basic questions to get a better sense of what you have and what you want to do. I then follow up with an overview of the basic steps you will need to accomplish to create and publish an e-book or print book.


Table of Contents

Key Questions for Publishing Your Book

• Where are You in the Process. Are You Just Starting Out or Is the Book Complete?
• What kind of book are you creating, novel, how to book, children's book, picture book, coloring book, poetry book, business book, cook book?
• Is your book going to be paperback, hardcover, e-book or all the above?
• How Do I Publish or Self-Publish My Book?
• Where Do I Publish My Book?
• What is Print-on-Demand Printing
• What is CreateSpace.com?
• Why does CreateSpace/Amazon want my tax and bank account info?
• What is Kindle?
• What is epub?
• What Programs Should I Use to Create My Book?
• Can I Create a Hardcover Book?
• Can My Book Be in Bookstores? 
• How Do I Get My Book in Bookstores
• Are You Publishing Primarily in the US or Worldwide?
• How Long Should My Book Be? 
• What is an ISBN Number?
• Do I Need to Copyright My Book?
• Who Owns the Book’s Copyright if I Publish on Amazon, CreateSpace or Kindle?
• How Do Royalties Work?

• My Story

Ok, How to Write and Publish Your Book

Writing the Book
1. Writing Your Book
2. Collect Your Graphic Assets, Images, Pictures, Charts
3. Key Elements that Your Book Should Have
4. Edit Your Book 
5. Pre-Edit Printed Proof
6. Six Different Options for Publishing Your Book.

Creating the Book
7. Creating a Kindle e-book
8. Creating a CreateSpace/Amazon Print Book
9. Creating a Quick Print Book

Publishing Your Book
10. Uploading and Publishing Your Book
11. Launching and Marketing Your Book

Re-Purposing Your Book’s Content

12. Re-purposing Your Book Content for Additional Products



Key Questions for Publishing Your Book

• Where are You in the Process. Are You Just Starting Out or Is the Book Complete?
The writing of each book is unique but they all begin with sitting down and doing the hard work of getting your thoughts and ideas down. Along with the words are often pictures, illustrations or charts that need to be gathered or created. There are many resources on-line, in local community colleges and workshops to help you write your book.

There are also many different ways to write a book. You can sit at a computer, but you can also dictate or record it using audio or video and then transcribe. There is no correct way, there is just your way. I am not an expert on writing, I am an expert on creating the book. I didn't learn how to write until I was 53 and I have now created over 40 of my own books and many more for others. You can read my story below. All I know is just keep going, don't stop, keep trying and you will get there. A little bit everyday will get you there.

The goal is you have to finish but you don't have to be perfect, that is why we have editors. This is one of the biggest lessons I have learned from being a graphic designer. Our job is to create the ideas and story. And the editor and graphic designer’s is to create the book

One of the hardest, but most important thing to do in writing your book, is hit the publish button and releasing your ideas to the world. When you do, it can be a transformative experience. I find that writing and publishing can be the fulfillment of a dream that you might not know you even had.

Many people come to me at the I am done with the writing but I don't know what to do next stage? Let’s see if I can answer a few of those questions and get you through the process.


• What kind of book are you creating, novel, how to book, children's book, picture book, coloring book, poetry book, business book, cook book?
This question can open up all kinds of questions. It is usually a question I ask when I have my graphic designer hat on. It tells me what software to recommend and how to start preparing your artwork for the project. If you are going all text, then you are probably using MS Word or equivalent. If you are creating a book with a lot of design and images then we would talk about InDesign, Photoshop and Illustrator. We might also be talking about freelance illustrators or designers. This question is very much a how to type of question.


• Is your book going to be paperback, hardcover, e-book or all the above?
Not something you think about when you start writing the book. But this question comes into play as you start to think about the publishing. Depending on where you want to take your book the design and layout will change. E-books, you will stay totally in MS Word for writing and Kindle for publishing, images will be 72 dpi. Paperback you will be looking at CreateSpace.com and Adobe InDesign for layout with images 300dpi. Hardcover books, we look at IngramSpark.com for publishing, along with InDesign for layout and production. We start out writing but as we progress we will take different paths. Much of this will be covered further on.


• How Do I Publish or Self-Publish My Book?
This is a big one and a question I am often asked. There are two main routes, traditional publishing or self-publishing.

To go the traditional publishing route, you will generally need an agent, not always but often and it is the agent that approaches the publisher. This can be a trough long journey. Publishing is a business and they want books that come with an audience and will sell. I am not a fan of this route. If you have a big following, then it is possible but for most of us this route is very hard. Another reason I am not a fan of traditional publishing is that your publisher gains control over your content. I teach using your book content for marketing and selling. If you control your rights you can also re-purpose and create many other products from the same content. This isn’t available to you if you go with a traditional publisher.

I am a huge fan and supporter of self-publishing. You want to publish a book; you can publish a book. Self-publishing use to have a bad taste to it. But not anymore. It is being done all over the place with great success. The gatekeepers have fallen. No one is going to say no to your publishing your book. It is all up to you. With the emergence of Amazon, Kindle, Smashwords, CreateSpace.com, IngramSpark.com and many more, self-publishing has become easier and easier to do and very often free. With the rise of Amazon and the falling of brick and mortar bookstores, traditional publishers are having a tougher and tougher time of it.

The writers I know who have gone the traditional route often find success with smaller more focused publishers. Publishers who know their market and can work with an author. For me it comes down to control. Who controls the rights to the content? I like being able to use my content anyway that I want.


• Where Do I Publish My Book?
The two main self-publishing paths both lead through Amazon. Kindle is the e-book path and CreateSpace.com is the print-on-demand paperback path. Your book is designed, laid out and created using programs like MS Word, Adobe InDesign or PowerPoint. Once that is complete you will create a cover, and the two files are upload to one or both sites. Files get reviewed for any technical issues but not editorial. Once approved, you hit publish and you are a published author. Now starts the hard part, marketing and selling your book. With self-publishing everything is pretty much under your control and you retain all the rights to your content.

There are also many other outlets for publishing your book. Sites like Lulu.com, Blurb.com, Bookbaby.com, Direct2Print.com, Smashwords.com, IngramSpark.com and many more. The message here is that you can publish your book when and how you want, and under your own control.


• What is Print-on-Demand Printing
Print-on-Demand is what is making all the self-publishing a print book possible. When your book is bought on Amazon an order is placed with CreateSpace.com for one book. Using digital printing, basically high quality photocopying, a book is created, packed and shipped to the customer. The process is so fast now that is seems like they pulled the book off a shelf but they didn’t, they printed and bound it. What this means for you the author, is no inventory. You don’t have to do anything other than write the book and upload the print files. This saves tremendous amounts of money and effort. There are no garages full of books waiting to be shipped out.

With CreateSpace you can print both black and white books and color, the quality is great. There are a lot of sizes available. CS only prints paperback, but there are other sites like Lulu.com, Blurb.com and IngramSpark that can do hardcover.


• What is CreateSpace.com?
CreateSpace.com is the print-on-demand side of Amazon. CS prints paperback books in either black and white or color. They have a wide variety of sizes and are a great company to work with. CreateSpace manages your account and pays you once your book sells on Amazon. All book files are uploaded to CreateSpace, they process and move them over to Amazon for selling.

Why does CreateSpace/Amazon want my tax and bank account info?
Amazon needs this info to pay us our money. How do they get the money into our banks if they don’t know the account number? All e-commerce sites like all business report sales to the IRS. That is how it works.

• CreateSpace.com, https://www.createspace.com/


• What is Kindle?
Kindle is the e-book side of Amazon. They are the dominant e-book distributor in the world. They are also the supplier of the Kindle e-book readers and apps. Kindle revolutionized the publishing industry with their technology. The Kindle format is basically an html document or mobi file. Like CreateSpace you format and upload two files, the pages, often written and formatted in MS Word and a front cover file, usually a jpg document.

Kindle is also moving into a print version of their books. This is all a developing and changing market place.

• Kindle e-books, https://kdp.amazon.com/en_US/


• What is epub?
Epub is the e-book format for the rest of the world. Kindle is exclusively Amazon. Epub is the format and works on all the other reading devices on the market. Including Kobo, Nook, iBooks, the Sony devices, there are over 80 different site and many readers.

Generally, you want to be where the most customers are and that is Amazon and Kindle. After that maybe iBooks and Nook which is Barns & Noble’s reader and then Kobo. Kindle has about 40% of the market and epub and all the other readers have 60%. 40% is a huge amount. Be where your customers are and then pick a couple others. But my advice, go with Kindle.

There are also a number of other formats to consider, PDF, TXT, RTF, HTML and others. Depending on your audience and how you are selling your content you many end up using one of these. PDF is probably the most popular


• What Programs Should I Use to Create My Book?
There are a number of programs that are used for writing and creating books. I highlight a few of them here.

MS-Word. Microsoft Word has been the standard word processing writing program forever around the world. It is used for writing and for creating documents of all kinds. You use MS-Word for writing but you can also use it to format your text and create your e-book for Kindle. MS-Word also works fine for creating printed books for CreateSpace. MS-Word is a very versatile application.  You can also use on-line applications like Google Docs and Open Office and Scrivener.

Adobe InDesign. InDesign is the number one application for laying and designing your book. Think of it like a bucket. You use a word processing program like MS-Word, to write your book, an illustration program such as Adobe Illustrator, to create graphics for your book, a photo editing program like Photoshop for cleaning up your photos and images. Once they are complete, you bring all of these files together in InDesign and create your book. InDesign can do pretty much anything your need around graphic design and book formation. You set up pages, place your content and format your book. InDesign is now rented from Adobe on a monthly basis along with Illustrator and Photoshop in what is called the Creative Cloud.

Adobe Photoshop. Where InDesign is the number 1 desktop publishing program, Photoshop if the number 1 imaging-editing program. Also, part of the Adobe Creative Cloud. Anything you need to do to an image or photo you can use Photoshop. Very powerful program for editing, touching up photos, building graphics and illustrations.

Adobe Illustrator. Illustrator is the third of big three Adobe products. Illustrator is for drawing and editing vector graphics. This program is used by graphic designers to draw illustrations, logos, charts and diagrams, and vector images of any kind for both print and digital. Is purchased as part of the Adobe Creative Cloud. All of these programs can save your files in numerous formats and they all work together to help you create your project.

Microsoft PowerPoint. PowerPoint by Microsoft is the companion presentation software to MS-Word. It is used by businesses and organizations all over the world for presenting slide-show digital presentations. It is part of the Microsoft Office Suite. We had adapted it to publishing because of its ease of use and its ability to give you a simple graphics platform to create picture, children’s and journal types of books in pdf format. PowerPoint has a number of competitors in Google Slide and Apple Keynote. Both which you can also use.

Along with these essential programs there are many websites that you can also use like ShutterStock.com and Pixabay for photos, and Canva.com for graphics. All the social media sites like Facebook, YouTube, Blogs, Pinterest, the list goes on and on for marketing and promotion.


• Can I Create a Hardcover Book?
The short answer is yes you can. If you want to sell your book to the world or just Amazon you should look at IngramSpark. They do a great job. If you aren’t distributing your book but just want a hardcover version, you can also use sites like Lulu.com or Blurb.com. They both have hardcover options. In-fact Lulu.com has a variety of cover binding options. Both Lulu and Blurb have relationships with Amazon but the books can get a little expensive once they are ported over and everyone adds their markups.

Resources:
• IngramSpark.com, https://www.createspace.com/  Print-on-demand, book distributor
• Lulu.com, https://www.lulu.com/ Similar to CreateSpace but with more printing options
• Blurb.com, http://www.blurb.com/ Photo and art books


• Can My Book Be in Bookstores? 
When we think of publishing we usually think of a book in a bookstore. But this isn't always the case anymore. Many self-publishers today stay just on Amazon as an e-book or paperback and never leave and are never in stores. Along with paper we also have e-books, audio books, video, pdfs, and combinations of these. Again never being in a store.

A key question I ask when someone comes to me is; do they see their books in stores or just on Amazon. Staying just on Amazon in either e-book or paperback or both is the easiest path when starting out. You will generally work with just Kindle for e-book and or CreateSpace for print-on-demand paperback and stay in their universe. It is a good universe to be in. Amazon is one of the most trusted e-commerce platforms to be on. This is where people go to buy and they cover major chunks of the world.

The problem with CreateSpace is that most book stores won't order books from Createspace/Amazon. Even though stores can order, they won't. One reason is, it is Amazon and they don't like dealing with the big fish. The other has to do with the fact that the bookstore can't return unsold books. A little known fact about bookstores is that all those books you see are actually on consignment. They can all be returned if they don't sell. Createspace/Amazon doesn't take the books back. CreateSpace also only prints paperback books. You can have a very nice publishing business just staying on Amazon. Your job then becomes creating new books and marketing/selling them. Amazon takes care of the rest. If you want a hardcover book you are going to need to find a different print-on-demand publisher such as IngramSpark. But overall and for all you get CreateSpace is fantastic.


• How Do I Get My Book in Bookstores
If you see bookstores in your future, then you will need to self-publish your book through IngramSpark.com. IngramSpark is part of Ingram and Ingram is the world’s largest book distributor with over 39,000 worldwide outlets. Bookstores order books from distributors. IngramSpark is very similar to CreateSpace in that the print files are basically the same and the print-on-demand process is the same. But the books can be distributed from their warehouses and they can be returned. Ingram has some small fees but works very similarly to CreateSpace. IngramSpark can also distribute to Amazon for both e-book and print. Many people who go this route will keep Amazon under their control and then use Ingram for the rest of the world.

It can get a little confusing trying to figure out what to do, but it kind of comes down to this. If you don't care about bookstores, then just stay with Kindle and CreateSpace and manage your accounts yourself. You will be happy; this is what I do. Want to be in bookstores, even sometime in the future, then take a serious look at IngramSpark. When you move to IngramSpark you will also want to start thinking of yourself as a publisher. It is a bigger deal. You will need to pick up your game and start selling your books to bookstores. None of these companies do that, that is up to you. Ingram is a printer and a distributor not a sales force but you will be in their catalog. Along with making this choice will be how and when you buy your ISBN numbers. ISBN numbers are the universal tracking code for books. I will talk more about this shortly.

A good middle ground, if bookstores are in your future, buy your own ISBN number from MyIdentifier.com, a division of Bowker, instead of using the free ones from CreateSpace. You manage your CreateSpace and Kindle accounts yourself and Ingram for everything else. Do not check Expanded Distribution in the Distribution area of CreateSpace, that would be what Ingram does..

Resources:
• Kindle, https://kdp.amazon.com  The main ebook site and platform
• Createspace.com, https://www.createspace.com/  Paperback, print-on-demand
• IngramSpark.com, https://www.createspace.com/  Print-on-demand, book distributor
• Lulu.com, https://www.lulu.com/ Similar to CreateSpace but with more printing options
• Blurb.com, http://www.blurb.com/ Photo and art books


• Are You Publishing Primarily in the US or Worldwide?
If you are publishing primarily in the US, the UK and Canada and releasing e-books and print-on-demand paperback books only on-line then Amazon with Kindle and CreateSpace is your best choice. This is what most self-publishers in the U.S. do. It is free to publish and Amazon takes care of everything, book sales page, book ordering, printing, shipping and dropping the money into your bank account. If you go this route you can use the free ISBN numbers supplied by CreateSpace and save the $125.00. I do this.

If you want to be in retail stores, bookstores and gift shops and/or Amazon then IngramSpark.com and some combination of Kindle and CreateSpace will be your choice. If you want to be worldwide with paperback, hardcover and e-book then you will want to be with IngramSpark.com. Ingram is the world’s largest book distributor, they can print and can handle all e-book and print distribution. As I said above many authors that go this route will use Kindle and CreateSpace and manage Amazon themselves and have IngramSpark handle all the rest of the world. If you go this route you will need to purchase your own ISBN numbers. You can also just let Ingram handle Amazon.

Going the IngramSpark route is a bigger deal. I don't recommend this direction for beginning authors. Get your first book finished and published. Start building your platform and getting the marketing and sales going. You will learn so much with one book under your belt. You can then branch out and conquer the world.

Resources
IngramSpark.com, https://www.createspace.com/  Print-on-demand, book distributor


• How long should my book be?
Your book needs to be as long as you need to tell your story.

It is a tough question to answer. Books can be short or long. With e-books you can do short read books in the 4,000-8,000 range to get something up quick or to a regular size book of 70,000 words. This book is in the 17,000 word range.

• CreateSpace/Amazon, you need to be a minimum of 24 pages, 50-70 works pretty nicely for a short quick book and 150-200 pages makes for a decent size book.

• Children’s book generally fall in the 32 page length, I like coloring books in the 80-100 page length.

• If you are doing a quick print book, local printer kind of book, your book needs to fit into a unit of 4 so 24, 28, 32 pages, etc. But even 8 or 12 can work very nicely as a quick print book that you can give away to potential customers.

A lot of books these days are built around a quick read. People just don’t have a lot time. So something you can read in a day can be very popular in the business categories. One thought I have is don’t make big 300-400 page books. Break them up into a series or volumes. You can make more money if you have more books and then link them together. Cross sell inside each book for the next book. But the bottom line is tell the story you need to tell.


• What is an ISBN number?
This is a question that gets asked all the time, what is the ISBN number? ISBN stands for International Standard Book Number and is the unique bar code and number that identifies every print book and sometimes e-books. Usually found on the back lower corner of every book. An ISBN number is assigned to every print book before it is published. The number gets tied to the book title but not the book cover design. If it is a new version, second edition, whatever, your book needs an ISBN number. The number is used to track the book’s sales and to order it from a distributor.

In the United States ISBN numbers are managed by Bowker.com and purchased through MyIdentifier.com. Every country has a different register and cost for purchasing the numbers. In the US the cost is $125 each but you can save a lot of money if you purchase them in lots of 10 or 100. Usually all you need is the ISBN number and the publishing site generates the barcode. ISBN numbers are usually assigned to the publishing company of record.

Many print-on-demand sites also give ISBN numbers away for free. Sites like CreateSpace, Lulu, Blurb, etc. IngramSpark has discounted numbers. ISBN numbers that come from each of these sites usually list the site as the publisher. In reality it doesn’t really matter. It only indicates who is publishing not who controls the rights. Except if you are publishing with a traditional publisher, then they own the rights.

My general recommendation for new self-publishing authors is if you are publishing your first book with CreateSpace and not worrying about bookstores but staying on Amazon only then use theirs to start. If you have any feeling that you might want to distribute your book in bookstores sometime in the future, then purchase an ISBN number from Bowker and MyIdentifier.com. If you intend to distribute to bookstores, then purchase a number and you will most likely need to work with IngramSpark for printing and distribution. You can use theirs or buy your own. You can also buy an ISBN number and use it for CreateSpace with the thought that at some point in the future you will reprint on Ingram. Bookstores don’t buy from CreateSpace. Kindle does not require ISBN numbers but some e-book sites do, so you will need to check. I am going to assume that the new Kindle Print requires an ISBN number. You will need to check.

Resources:
• To purchase an ISBN numbers: https://www.myidentifiers.com/


• Who Owns the Book’s Copyright if I Publish on Amazon, CreateSpace or Kindle?
You do. That is the beauty of working with Amazon, CreateSpace, Kindle and most of the others. You retain all your rights. With a traditional publisher you give up your rights to the publishing company. Not so with Amazon. It is a beautiful thing. This means that you can use your content in your marketing. You can also create additional products like workbooks, journals, posters, etc. There are some programs like the Kindle Select that restrict you from releasing duplicate content for a period of time but you don’t give up your rights. Amazon can complain about seeing the same content on your website as in your Kindle book, but again you don’t lose the rights. You will just have to acknowledge that this is all your original content


• Do I Need to Copyright My Book?

What is Copyright?
“Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.” – copyright.gov

So basically yes, but you can decide if you want to have a registered copyright or not. The mere creation of your work makes it copyrighted but it has no real enforcement behind it. As a first step you need to put the copyright notice on your work before it is published. This is what most self-publishers do. Be sure you do this. It lets the world know that you at least know about copyright. Write it like this:

© Copyright Your Name 2018

The more complete step is to register your book with the copyright office. This can be done on-line at copyright.gov and costs $35.00.

Do I have to register with the copyright office to be protected?
“No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work.” – copyright.gov

So your work is always protected but you can’t do much about it if you haven’t registered. In general, suing for copyright infringement is very expensive and usually not worth it. You can’t even move forward though if you haven’t registered. Ready the copyright.gov FAQ page, it has lots of info on this.

Resources:
• U.S. Copyright Office: https://www.copyright.gov/
• And an excellent FAQ page, https://www.copyright.gov/help/faq/


• How do royalties work?
Royalties are what we get paid for publishing our content and books with Amazon and any other site. A book gets sold and everyone gets a piece of the pie. Kindle has two royalties based on the list price, 35% and 70%. Depending on how your book is set up determines which one you choose. A lot of authors sell their books at $.99 to start and with $2.99 being pretty average as an ongoing book. Traditional publishers sell their Kindle books at $7.99 and up.

With CreateSpace it is a percentage of the sales price minus the costs to print the book. We pay nothing to have our books on Amazon but there is a cost and that is taken out at the time of printing. They have a pretty good calculator to help you figure out what you are getting. The royalty payment can move around depending on the sales price and the wither the book is going through Expanded Distribution or not. Generally, a $9.95 black and white book with about 120 pages has a royalty payment between $2.50 and $3.50. Want more money, raise the price. But I have some royalty payments at $.50. It is hard to figure out what you will always get.

This all compares to traditional publishing that pays about $.70 to $1.00 per book. Many people get really concerned about the royalty thing and get upset that Amazon is taking a piece. My comment is get over it. We are getting to publish our books on the most trusted platform on the planet. Amazon is taking care of the sales page, the order page, the printing, shipping, collecting the money and dropping it into our bank accounts, all for no out of pocket expense. And they actually pay the money that is owed to you. No chasing to get paid. It is amazing, if you want more money, raise your price or create more books.

Click on Royalties
• CreateSpace Royalties calculator, https://www.createspace.com/Products/Book/



My Story

Who am I? I am J. Bruce Jones, a 32+ year business graphic designer. I have created every kind of design project that you can make from logos, brochures, environmental wall graphics, book, newsletters, presentation, reports, and many more. It has been a wonderful career helping businesses create their graphics.

I am also a product developer and have many products of my own. My biggest is a collection of editable clip art maps called the World of Maps. The collection includes maps that work in PowerPoint and Adobe Illustrator usually used for business sales and marketing presentation. This has been selling worldwide, on-line and in packages for over 25 years. I also have posters, t-shirts, mugs, pdf files and video courses all based off of my books. How I came to know about publishing is that I have authored or created over 40 books which all sell on Amazon. The books range from music theory and information, to geography, coloring, publishing, and children's. It was one of my earliest goals, in fact starting at around age five I knew I wanted to create and publish books.

The fascinating thing for me is that at age 3 I knew 6 words. In elementary school I was diagnosed with having dyslexia. All through K-12 and college and beyond into business I struggled with writing. It was almost impossible for me to put a sentence together. Everything was backwards and twisted. I still can't tell you what a noun or preposition is.  And even today if I don't get a word out on the first try it is gone, it is just not there. I was the kid in schools who made models and did projects instead of writing papers. Around age 50 I started to really push with trying to write. I was always my goal. I wanted to write books. I started writing blogs, just pushing my way along. I also learned about the power of an editor from being a graphic designer. I learned I didn't have to be perfect, I just have to get it down. I could then work with an editor and get it fixed.

At 53 I took a product development course from the internet marketer Jeff Walker, called Product Launch Formula. In this on-line course he had us do an exercise where we had to write out a business plan around our idea. But he had us do it in little pieces. Building it bit by bit over a period of time. After finishing it something magical happened I could all of a sudden I could write. What I couldn’t do on one day I could suddenly do the next. Words just started pouring out of my fingers. They just wouldn't stop. Some switch had flipped in my head and I could write. If you read any of my emails during that time they are huge because for once I could write. I just kept pushing and pushing and I just loved the change. What was a very difficult and painful task for me had switched to a very enjoyable and always wanting to do effort. Along the way I developed various strategies for creating copy. At the end of this book is the Top Ten Technique, one of the ones I developed to help with my own writing and many others.


Ok, How to Write and Publish Your Book

Writing the Book
1. Writing Your Book
2. Collect Your Graphic Assets, Images, Pictures, Charts
3. Key Elements that Your Book Should Have
4. Edit Your Book
5. Pre-Edit Printed Proof
6. Six Different Options for Publishing Your Book.

Creating the Book
7. Creating a Kindle e-book
8. Creating a CreateSpace/Amazon Print Book
9. Creating a Quick Print Book

Publishing Your Book
10. Uploading and Publishing Your Book
11. Launching and Marketing Your Book

Re-Purposing Your Book’s Content
12. Re-purposing Your Book Content for Additional Products


Writing Your Book

1. Writing Your Book.
This can be a very varied series to steps. There are a million ways to write a book. Is your book all text or all pictures or a combination of both? Are you writing a novel, creating a children's book, how to book, cookbook or poetry book? Whatever it is you have to begin, and put your ideas down on paper or in a computer. This book isn’t about the mechanics of writing it is about publishing what you have written. There are many resources available to help you with your writing. My advice is to write your book using a standard word processing program like MS Word and keep the formatting simple. Whoever you work with to create your book will have to take all that formatting out and reformat a finished book.

Some of the book writing resources that I like:
• Bird by Bird by Anne Lamott, this is a classic
• The War of Art, Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. Steven Pressfield has an entire series of excellent books on writing.
• On Writing, A Memoir of the Craft, Steven King
• On Writing Well, William Zinsser
• The Writing Life, Annie Dillard
• How to Write Bestselling Fiction, Dean Koontz
• The Elements of Style, Strunk and White
• Write, Publish, Repeat, Sean Platt and Johnny B. Truant, this book is a must on how to manage your writing and build a career and income from your books. This is one of the best on how to structure your books to lead your readers from one book the next.


2. Collect Your Graphic Assets, Images, Pictures, Charts
Some books just have text; some have all pictures. Just like with the writing you need to start collecting your images and graphics. You are either creating them yourself, purchasing them from perhaps a stock house or you will need to hire a freelance designer, photographer or illustrator to create them.

Keeping in mind the image resolution, black-and-white or color and any requirements that you need to pay attention to. It is often best to involve your freelance help as early in the process as you can, as well as how you are printing and publishing. E-books are 72 or 96dpi and print books are 300 dpi, black-and-white or color.


How do I find an illustrator for my book?
Finding an illustrator is very similar to finding an editor. Looking around your own community for a freelancer, connecting with a local graphic designer, searching on line. Are you part of a writing group, ask there? The local librarian might know because they work with a lot of local authors. You can look through sites like Fiverr.com, Upwork.com, HireAnIllustrator.com and Freelancer.

Illustrators are all over the web and Fiverr.com is one of the more popular sites to look at for freelance illustrators and graphic designers. You can look through a lot of illustrator samples, connect and get an idea of style, ability and price. There are a ton of Facebook Groups on every topic, join several and become involved and ask questions.

When choosing an illustrator, it is a good idea to send out test concepts to several artist and see what you get back. Pick a typical illustration and create a small project. Was the process easy? Did the illustrator understand the project? Did they stay on budget and time? It is well worth testing 5 or more illustrators on Fiverr or whatever site you select to get a feel of who will work out. One of the key questions to ask is who owns the rights to the images. You want full control over your images when you get them so that you can use them for your book and for additional products. Be sure they are familiar with the kind of book you are creating. If you have some cool illustrations, they might make great t-shirts, mugs and calendars.

Another place to look is on some of the stock photo sites like Shutterstock.com. You can search tons of styles and then reach out to the ones you like and see if they will do a freelance project.

Some tips for working with an illustrator or graphic designer
• You need to give your illustrator or designer directions on where to go and what to make. To really help them along, show them samples of what you like and also what you don’t like. You can easily search sites like Fiverr or the stockphoto/illustration sites and find tons of examples. Download them and pass them on to your illustrator. The more they know the better the project will go.

• Be very clear on the goals and tasks. How many illustrations. How many rounds of changes can you do. Who owns the rights to the images? Can you reuse the images; these are all important questions?

• I know it doesn’t always work, but I like having people local so that I can sit with them and go over the project. I know so much is done remotely now but if you can meet face to face or video chat to video chat, then you can clarify a project much faster and clearer. Using services like Facebook Video Chat, Zoom.us, Skype it is really easy to connect with your team and act like it is local.

https://zoom.us/

Common Art Requirements
Print books, CreateSpace, Lulu, Blurb, IngramSparks, art should be 300 dpi, black and white or color. With color images, IngramSparks likes CMYK, CreateSpace and others RGB. JPG for rastor and eps or Adobe Illustrator for vector art.

E-books, Kindle, color or black and white, 72 or 96 dpi, I like artwork that is 900 pixels wide and 1100 pixels on the long side. Generally, an image around 8.5” x 11” at 72 or 96 dpi, gif or jpg is fine. More details below.

Fiverr.com, https://www.fiverr.com/
Freelancer.com, https://www.freelancer.com/
HireAnIllustrator.com, https://www.hireanillustrator.com/i/
UpWork.com, https://www.upwork.com/


3. Key Elements that Your Book Should Have
There are no hard and fast rules on how a book should be structured but there are some conventions. There are also so many different kinds of books from novels, to how-to, to children’s, to coloring that sections come and go. But here are some basics in many books.

The general structure of a book
This one stays in all books, the left hand page is an even page number, and the right hand page is an odd page number. Don’t change that.

Front Cover. The most important page for your book. And today with a huge amount of selling done on-line this is often the only part of your book your reader initially sees. Does your cover tell your book’s story? Is your title clear? Does your subtitle support the question that your book solves?

Many of our books will never be in book stores but instead on sites like Amazon and our own website. We will see them in search and in recommendations as thumbnails. A key test for your cover is to print out your book cover at about an inch wide. Can you still read at least the title? Your subtitle maybe not, but you need to be able to see the title.

I follow a philosophy of “don’t make me think” and run all my covers through this idea. You want the reader to understand the book. Harder with a fiction book, but for any business, self-help, cookbook, etc. you want to be clear. What I find with a lot of authors when I work with them on their covers is that sometimes the subtitle is really the title. Just switch them and you are fine. A key tip here is to not fall in love with your working title, it might be wrong. I usually wait until the end of the book making process and then finalize the title. Very often our working title that we have been talking about for the three years working on the book really only means something to us and very little to our audience.

Spend some time looking at books in your category. This is very easy to do on Amazon.com. There is often a common theme that runs through a particular genre. Cookbooks have pictures of the food on the front, biography’s a picture of the subject, fiction books a full cover photo or illustration, business books often the author or just text. You get the idea, see how your book fits. You can break these conventions but it is good to know where you start from.

Another test that I do is to open up a page of the competing books in my subject area. Make a thumbnail cover and drop it over the top of one of the books. Does my book stand out? Do I see it in the collection of other similar books? If yes, great. If no, then fix it.

Page 1. Title Page, repeats what is on the front cover. Often mimics the basic design of the front cover. Includes title, author name, maybe your web address and sometimes the copyright notice. With Kindle books your web address or your Amazon Author Central web address can be live links. These links can be accessed from the “Look Inside” feature on Amazon and from your Kindle reader. A great way to pull people into your funnel without them even purchasing the book.

Page 2. Left-hand page. This is the page behind the title page. This is where you put your legal and disclaimer information, including your copyright info.
Written: © Copyright, J. Bruce Jones 2018

Good place for publishing info, contact info, all that stuff.

Page 3. Right-hand page. Table of Contents, be descriptive. This is a key page. Your table of contents is your books list of benefits. You don’t want Chapter 1, Chapter 2, but you want descriptive titles that tell the story of your book. With the Amazon Look Inside feature they usually show the TOC so you want it to work for you. This could be page 5 also, it just needs to be close to the front.

Page 4. Left-hand page. Good place for intro, or acknowledgements, front matter content. Ok so here is where people differ on the order and what to include. Traditionally all of this front matter, like the intro or quotes about the author, acknowledgements were right up front. But now a huge number of books are sold on-line and we never actually pick them up. One of the major tools for promoting and marketing your book is the Amazon “Look Inside” feature. Clicking on a cover on Amazon’s sales page gets you the first few pages of the book. The problem is you don’t know how many pages you will get. With a coloring or children’s book it can be just a few. With a big novel it can be a lot.

What I like is to get the reader to my good stuff as quickly as I can. Promoting my love for my mother isn’t selling my book. That is why the Table of Contents is so important, it can sell the book, it is the book’s outline. I am mixed about all the fun quotes and drawn out intros. Get people to the good stuff. It is up to you, some of this stuff can be at the back, or on our website, or on the back cover.

Page 5. Where ever this actually falls, but Chapter 1 and you begin your book

Page 6. Back of the book. Wherever this actually falls, but usually at the back of the book. Add an author bio along with a photo and contact info. If it fits for your subject add a resource list at the back of the book, any additional info that might apply to your book. An index, or any additional information that your reader might need. If you offer programs or consulting, drop that in also, give readers a call to action.

Last page in the book. Drop in an ad for where people can buy the book, give a call to action. XYZ book is “available at Amazon.com” or “Other books by Author Name, available at Amazon”. If you have a series of books put a book catalog page with all the cover thumbnails at the back. Your reader may not know you have other books. Cross promote your books in your books. I have books that sell multiple copies to the same reader. Make it easy for your reader to recommend your book, or purchase another copy.

Back cover of the book. Remember printed books all have back covers. On Amazon we usually just look at the front cover and the Look Inside feature but the back cover is there also. Amazon usually shows the back cover in the little thumbnail images that fall just below the main book image on the book’s sales page. They also show up as one of the pages in the Look Inside section. And sometimes we actually have the book in our hands and want to turn it over and show people.

What to include on the back cover?
The title, maybe a quote of praise, a descriptive paragraph, three or four bullets pulled from the table of contents, a short bio about the author with a head shot, and your publishing info. Publishing company, website, I like repeating the copyright info here and maybe your contact info. On the right is the ISBN number bar code, usually applied by CreateSpace or IngramSpark.com.

Kindle books don’t have back covers, what do I do then? You can still put this info at the back of the book or some version of it. I would especially put a list with live links to any other of your books.

Spine. If your book is over 135 pages you can add text to it. In reality over 100 for CreateSpace and 131 for CreateSpace Cover Creator, but I am using 135 pages as a general page count. You want the spine thick enough to hold the type comfortably.


4. Edit Your Book
One of the most important things you can do for your book is to have it edited. This is one of the most common negative comment made in the Amazon review area for self-published books. The poor editing or none at all.

There is copy editing, line editing, proof reading, and sometimes development editing.
• Copy editing corrects for spelling, punctuation and typos.
• Line editing goes into the structure and flow of your book as well as grammar, spelling and punctuation.
• Proof reading is usually done at the end after everything is laid out and almost ready to publish. It catches all those last minute errors and inconsistencies.
• Development editing; most self-publishers don’t do this but you can. Development editing helps you begin the book and structure the content.

You have basically finished your manuscript and you are now ready for it to be edited.

How much does an editor cost?
That is a pretty open ended question. It depends on the kind of book, how many words, what state the manuscript is in. It is really hard to put a general figure on this, but somewhere between $500-$1,200 give or take a bunch. Many editors are in the $35-40/hour range at 8 pages per hour. Proofreading is in the $25-35/hour at 10 pages per hour. Some charge by the word or by the page. And are you doing line, copy editing or proof reading. If you can find a local English teacher or reporter who is working freelance on the side it might be on the lower side. If you are going with a professional editor it will be much higher. Either way it is worth it to have a better book.

Many of the print-on-demand sites sell editing packages and these look like pretty good places to start for information about what an editor does.
https://www.createspace.com/pub/services.home.do?tab=EDITING

How do I find someone to edit my book?
Ideally you want someone you can work with and is familiar with your type of project. Are you doing a novel or a business book or self-help book? Cookbook, then you might want someone who knows cooking. If you have the budget, then look for someone who will understand your type of project. Locally you might find an English teacher or local reporter that is picking up some extra cash. This might give you just a general person who can do an overall edit of your book.

You can also look at the freelance sites like Upwork.com and Fiverr.com. Understand though that the person might be outside the country and also doesn’t have a full grasp of your language or style. If you use the freelance site Fiverr, test your prospects. Send some sample copy to five different editors and see which one does the kind of job you are looking for.

Here are some great tips from Joanna Penn of the CreativePenn.com on how to find an editor.
https://www.thecreativepenn.com/2014/07/14/how-to-find-the-right-editor/


5. Pre-Edit Printed Proof
I think this is so important I make it a step all by itself. This is a technique that I use and recommend all the time to authors. You have pretty much finished the manuscript and have maybe gone through some basic editing. The book is just about ready to move to the full editing and layout stages. The task is to create a physical version of your book, including a rough cover. You will see things on paper that you never see on the computer screen. This also makes a great proof copy to send to the editor. A physical proof will start getting you excited about your upcoming book. It is really going to happen. There is something about touching and feeling it. Turning the pages, that gets us to completion.

A. Create a pdf at the correct size of your book. You will need to change the document size in Page Setup in MS Word in the File pull down menu to change the standard page size to maybe 6” x 9” or whatever your book final size is. Save the file as a pdf and print it out. Also be sure to change the page size in the print menu, otherwise it will print at 8.5” x 11 and not look correct. I usually take this pdf file to Staples or OfficeMax and have them print it out. Try to have the text on the pages back to back. Even if it comes out at 8.5” x 11 that is fine also. The goal is a printed version of your book.

B. Print the book out and have a spiral binding put on it. Be sure to put a cover on it, even if it is just the book title. I also put the clear plastic front and black plastic back on the book. Staples can do all this stuff.

C. Review the physical paper proof and do any of your own edits and once those are updated you are ready to send off to a real editor.

D. You can have just a copy editor for spelling and grammar or proof reader or you can go deeper with a line editor. But all books need some editing.

E. Update your book. After your book is formatted and laid out but before publishing have it printed out for review and re-edit again. You might just need a Proof Editor at this point.

Fiverr.com, https://www.fiverr.com/
Freelancer.com, https://www.freelancer.com/
UpWork.com, https://www.upwork.com/


6. Six Different Options for Publishing Your Book.
There are primarily six options for self-publishing your book, an e-book, a physical printed book-both of which are sold just on line, a printed version of your book that you sell in bookstores, a quick print stapled version that you might give away, a PDF book that you can sell on your website and maybe an audio book. Inside each of these are different formats and binding options.

A. E-Book. When we say e-book we usually think of a Kindle book, sold on Amazon. Kindle books are usually created using MS Word and are read using a Kindle reader or app.  The Word file is saved in html or mobi formats and uploaded to Amazon. But there are also other kinds of e-books which use the epub format and a wide variety of e-book readers. These are distributed through sites like Barns & Noble with the Nook, iTunes, Kobo, Sony and many others. Overall about 80 or so. E-books can also be created as pdf files and sold off your own and other sites.  Kindle and epub books have an interior file and a cover file.

B. A paperback print book. For this format we use a service of Amazon.com called CreateSpace.com. They are the print-on-demand self-publishing side of Amazon.com. Someone orders a book and the individual book is printed, packed and shipped to the customer. Amazon collects the money and drops it into our bank account. CreateSpace is a fantastic service. We create an interior and a cover pdf file, upload them to CreateSpace and we are a published author on Amazon. There are also many other ways to publish your book, including hardcover, spiral, saddle stitch (staples), audio and maybe even video. Publishing on CreateSpace keeps you just on-line on Amazon with a paperback book. You can also take your book to bookstores and worldwide distribution using companies like IngramSpark.com

C. A book you can sell in bookstores. I am not recommending this route yet. You are just getting started but you might have the question of how do I get my books into bookstores. One of the negative sides of CreateSpace.com is that they don't really sell to bookstores. Bookstores don't order them because you can't return the books that don't sell like you can with a traditional distributor. To be in the distribution bookstore system we would look at IngramSparks.com. Ingrams is the largest bookstore distributor in the world with 39,000 outlets. They are very similar to CreateSpace, print-on-demand, similar formatting and uploading. But they work with stores. The also work with the on-line print-on-demand stores and the e-book stores. Don't go this route until you have published a couple of books and are ready to start acting like a publisher.

What most people do is options 1 and 2, a Kindle e-book and/or a CreateSpace print book. I recommend doing both of these. It doesn’t matter a whole lot which you do first and if you time it correctly you can launch both formats at the same time. A Kindle e-book is usually the route most authors go for a book launch because they can price the book at $.99. It makes for an easy sale.

A few people in my Facebook author group have started using IngramSpark.com and spreading their books beyond Amazon. It takes a bit more work and a little money with fees, but to be in stores you need to be with IngramSpark.com. Ingram is the world’s largest book store distributor. Something like 39,000 outlets around the world. There are other options for your books, a quick print book, which is great for a handout or a book in the lobby of your business. And  a PDF book which you can use as a lead magnet or sell from your website.

D. A quick print book. This is an option where you can create a simple little 5 1/2" x 8 1/2" book, usually from MS Word or InDesign. This makes a great little book that you hand out to potential customers. Generally, this method is for books under 32 pages that you want to distribute locally or hand out. The book can be created very quickly and very affordably. This format works great for a Top Ten Questions & Answers types of book. This book generally also has an interior file and a cover file for printing.

E. PDF book. One of the cool things you can do with your book is that it can also be turned into several other products that you can sell or give away. You can use the PDF you already have from the printed version. The same file can be given away or uploaded to a site like Gumroad.com or Sellby.com and sold from your website. You can also use it as a lead magnet to get people to sign up for your email list. Attach it to one of the auto responder reply emails.

F. Audio Book. Record your book and turn it into an audio or video book, or even a podcast for iTunes, SoundCloud or Sketcher. Each chapter is an episode. Your book is a readymade series just waiting to be broadcast. Each chapter can be record using a video camera and you now have the material for an on-line course, with a PDF bonus book. It can all be the same content just in different formats. Turn each chapter into a blog post. One advantage of blogging the book is that Google will bring you an audience and by looking at your stats you will see what part of the book is resonating. Once you know this you can start expanding that chapter into the next book.

ACX.com is like CreateSpace but for audio. It is a division of Amazon and handles their audio books.
https://www.acx.com/

The key here is to deliver your book in as many formats as you can to as many readers as you can. How does your audience want their books delivered? Figure out how and do it. Primarily though it is usually an e-book with Kindle and a print paperback book with CreateSpace.

Check out my entire course on writing, designing and publishing your print or e-book. I go into much greater depth on creating books, How to Publish Your Book, click here


Creating the Book

You have finished writing and editing your book now it is time to lay the text and graphics out and publish it.

How do I find someone to format and lay the book and cover out?
Designing and or formatting your book is key to the project. Just like with finding an illustrator or editor, finding a graphic designer or layout/format person is the same. Ask around, Google CreateSpace or Kindle InDesign book layout person or go to the on-line sites like Fiverr, UpWork, 99Designs. You might also contact your local community college. They all have design programs with students ready for a project. You can also do it yourself, it isn’t all that hard and once you get the publishing bug you can create all kinds of books.

Some tips for working with an illustrator or graphic designer
• You need to give your illustrator or designer directions on where to go and what to make. To really help them along, show them samples of what you like and also what you don’t like. You can easily search sites like Fiverr or the stockphoto/illustration sites and fine tons of examples. Download them and pass them on to your illustrator. Go to Amazon and look at book covers and access the “Look Inside” feature to review inside design. Screen capture or give your designer the names of the books you like. The more they know the better and easier the project will go.

• Be very clear on the goals and tasks for your book. What is the look and feel of the book? How many illustrations, charts and graphics do you have. Charts and graphics can take 1-2 hours each to make so you want to know you have the correct person. Check with your designer, how many rounds of changes can you do for the price you are paying. With your illustrator, who owns the rights to the images? Can you reuse the images; these are all important questions?

• I like to have people close so that I can sit with them and go over the project. I know so much is done remotely now but if you can meet face to face or video chat to video chat you can clarify a project much faster and clearer. Facebook video, Zoom.us, Skype all work great for having a conference call. Zoom and Skype both have screen share and this can be very helpful when working with your designer.


7. Creating a Kindle e-book
Book are created in two parts, the inside where the content is and the cover. We need to make both.

A Kindle e-book is kind of like a large text document. Most authors in-fact just use MS Word to write their book and also to format it for Kindle/Amazon. The key to a successful Kindle book is to keep the formatting simple and not to over design. Don’t get fancy with all kinds of design ideas. Stay away from tabbed charts and overly formatted files. Kindles are simple documents, think web page from 1996. Generally, for fonts use either Arial or Times Roman. The reader can change the font to whatever is in their Reader. You can also add images and live http web links to your book. Charts can be a real pain so make them a graphic instead of using the table feature of Word. If you have images with captions, make the captions part of the graphic itself not part of the text. Otherwise they will end up on different pages. Kindle files expand and shrink to fit the device the reader is using. On a smart phone the screen is small, on a tablet it can be big. The document flows to fit the shape.

Most authors use MS Word to format their books, but you can also use other word processing application such as Google Doc, Pages, or Scrivner.

My best advice for a clean, workable book is to start with a clean document. Most books are written in bits and pieces, often on several different computers. The MS Word file tends to get filled with lots of junky formatting. Before starting to shape your book, take your existing document, save it as a text file and strip out all the old formatting. Copy this new cleaned text file into a new MS Word doc and work from that. Use styles and global formatting from the Format pull down menu to format your document. Insert graphics instead of copying and pasting them into your document.

There are several excellent books on formatting your Kindle file on Amazon. If you pick a freelancer just be sure they have formatted Kindle books before.

A pretty good book for setting up and formatting your Kindle document is, Word to Kindle by Aaron Shepard available at Amazon

The Kindle works great on books that are all text or text and a few images. If you have a heavily designed book like a cookbook or how-to-book, a children’s picture book. Or a book with a lot of images and captions and columns and such then the traditional Kindle will not work well, especially if you try to duplicate that in the e-book file. For that kind of book Kindle has a fantastic application called Kindle Kid Creator that can take the pdf for that book and convert it to a mobi file for Kindle. They also have one for Comic books and Graphic Novels, and for Educational Text books. The file doesn’t have the fluid flow that a Kindle book, the pages are fixed, but it does a great job of converting each page into a Kindle page. And it is really fast. I highly recommend it.

Kindle Direct Publishing
https://kdp.amazon.com/en_US/

Kindle Kid Creator
https://www.amazon.com/gp/feature.html?docId=1002979921


Kindle Formatting Guidelines for Inside Your Book

Basic Guidelines for Kindle Books
• Keep your formatting simple
• Produce a clean, basic document
• Use Paragraph Formatting for global layout and spacing
• Work in a standard 8.5 x 11” document

General Formatting Guidelines
• Avoid tabs and spaces for indenting paragraphs
• Use Paragraph Formatting to adjust indents
• No headers or footers
• No page numbers

Paragraph Guidelines
• Do not use Returns between paragraphs
• Use Space Before and Space After for spaces between paragraphs
• Use Page Breaks between chapters
• Insert images “from file” do not paste

Text Guidelines
• Format Chapter Heads with MS Word style features. Use H1 Head and H2 Subheads
• 12 points for text, 14-18 points for heads
• Use Arial/Helvetica, Times Roman or Georgia for fonts

Type Style Guidelines
• Bold, italic or underline use format font menu, the format palette or the tool bar
• Turn charts and graphics into artwork
• Add live http web links to your book

Image Guidelines
• Every Kindle is a different size. Pick an image that works in the middle.
• Use color rgb images
• Author pays for download, be efficient with images sizes
• Avoid charts and tables, turn them into .gif graphics

Image Size Guidelines
• Amazon recommends a picture ratio of 9:11
• Pictures 900 x 1100 pixels, 9:11, old standard was 600 x 800 pixels, 3:4
• Kindle Fire HD 8.9 display 1920 x 1200, 16:10
   • At 72 dpi 12.5” x 15.77” inches
   • At 300 dpi 3” x 3.66” inches
• Kindle processes, .gif, .png, .bmp, jpeg files
• Kindle book format supports .jpeg and .gif
• 300dpi or 72dpi or 96dpi image resolution
• Up to 5mb per image, I find this way to big, keep under a megabyte

Bottom Line for Picture Sizes
• Pictures 900 x 1100 pixels, 9:11
    Old standard 600 x 800 pixels, 3:4
    300dpi or 72dpi, gif format

At 72dpi, 12.5” x 15.75”
At 300dpi, 3” x 3.66”
Color
.gif or jpg format

When complete you will save your book as an html file. This is done from the MS Word Save As Menu. Be sure to download the Kindle Preview tool from KDPDirect and run your html file through it. It will show you how your book looks on a Kindle on several devices. They also have this tool on the Kindle upload page and you can use it there after your book is uploaded but before being published. It is very helpful. You can upload your book, review it, make changes and then upload another version till you are comfortable with it.


Kindle Cover Guidelines:
• Longest side must be minimum of 1000 pixels, shortest side 625 pixels, or 13.8” x 8.7” at 72 dpi and rgb jpg format.
• I like building covers at 6” x 9” at 300dpi or 1800 pixels x 2700 pixels

For your e-book Kindle cover you will need to create a separate jpg file with just the front cover. No back cover. This file should be a jpg document.

Kindle has an on-line Cover Creator tool on the Kindle upload page that you can use if you don’t have one created. Canva.com also has some great free Kindle templates that you can use to make a cover. PowerPoint can also work well to create a cover, set your page size to 6” x 9” and export the file as a jpg.

I have an entire course on how to layout your Kindle ebook. Step by Step, including making the cover and working with images. Easy Kindle Books, Click Here

Once your book has been laid out for print or formatted for Kindle it is time to have a final proof reading done. Make sure everything is good.

Resources
• Kindle, https://kdp.amazon.com/en_US/
• Kindle Help, tons of info here, https://kdp.amazon.com/en_US/help
• Aaron Shepard has a variety of books on creating Kindle books, they are all pretty good. A good place to start, From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips on Formatting Your Document So Your Ebook Won't Look Terrible, http://amzn.to/2C6QTJ5


To Find Book Cover Ideas
A. Review books on Amazon and in store for covers that you like, they can be used for inspiration and to guide the cover designer.

B. Find a local freelance designer to design and layout out your cover.

C. Test several ideas and titles with associates. Facebook is a great place to test different cover options. Upload a graphic with covers A, B and C. Ask people to chose.

D. If you are going to publish your book on Amazon then reduce your cover to thumbnail size, around 1.5" wide and be sure it is readable. If you are going to print at a local quick print shop have a mock-up made for review.

We do judge books by their covers. Your reader should know at a glance what your book is about. I follow the “Don’t Make Me Think” philosophy of usability author Steve Kruge. Your book cover should have a title and if you need to give more clarity a subtitle. Subtitles are a great way to add in some important keywords and description to your title. Also add your author name to the cover. To help with design and layout ideas look at similar books in your market. Amazon is the perfect place to do this. Google book cover designs in the Google Image Search and your genre and you will see hundreds of cover ideas.

There are many services that can help you produce a compelling cover. You can contact a local graphic designer, use on-line services like 99Designs.com and Fiverr.com, Go to Canva.com and access their templates and most of the book publishing sites offer design and editing packages.


8. Creating a CreateSpace/Amazon Print Book
CreateSpace.com is the print-on-demand side of Amazon. It is full on publishing. To publish a book, you need two pdf files, one for the interior and the other for the cover. You can do it yourself or locate a local freelancer or an online service like Fiverr.com or 99Designs.com to lay your book out for you. Books are usually created with Adobe InDesign but MS Word, Pages or PowerPoint can work also. Really any program that can generate a pdf file will do the job.

CreateSpace has a wide variety of book sizes that you can print. From 5" x 8" to 8.5" x 11", black and white or color. Any color in your book means all of the book is color. I usually pick Industry Standard Sizes but there are others that are fun also like the square format.
• Minimum page count is 24 pages.
• Margins should be 1/2" all around, stay away from bleeding images off the page unless you know what you are doing.
• Images need to have a resolution of 300dpi, or dots per inch.

Once you have selected a size you will then need to lay the book out in a program that can generate a pdf file at that size. On the high end Adobe InDesign is the main choice. But you can also use MS Word, Apple Pages or even PowerPoint depending on what kind of book you are publishing. CreateSpace also has online book and cover building options along with design and layout packages that you can purchase.

Wither you are using InDesign, MS Word, PowerPoint or something else you start by setting up your document to the trim size of your book. Something like 6" x 9". Set up a ½” margin all around and you are ready to go. My preference for creating your book is InDesign, but if your book is mostly text, like a novel then MS Word can work just fine.

Most of the specs and instructions are here on the Publish a Trade Paperback page on CreateSpace.com, https://www.createspace.com/Products/Book/. You will see tabs for covers, interior, printing options, royalties, etc.

InDesign from Adobe is the top of the line page layout software that you can now rent for a reasonable monthly price. MS Word is probably already existing on your PC. If your book is a children's book, picture book or coloring book you can easily use PowerPoint.

You start by setting up a new document with the correct margins. Then dropping in the text, add photos if you are using them and then on to design, layout and proofing. I have vastly simplified this process but creating a published book is very doable. There are also plenty of freelance designers to help you with your project.

Photos are required to be 300dpi or dots per inch. This is the resolution of a hi res image. Books are black and white or color. Any interior color and the entire book is color.

Creating Your CreateSpace Book Cover. Creating a CreateSpace book cover can be a tricky thing to get correct. There are plenty of freelance graphic designers to help you create your cover. CreateSpace covers are set up as a full spread with a back cover + spine + front cover + bleeds all around. CreateSpace also has an on-line Cover Creator feature that you can access to build your cover. It does a decent job and can be an excellent and quick alternative to designing and laying out a cover.

Can my images bleed off the page? Yes they can. This is a common question especially with children’s book authors. They want the images to bleed off the edge. Bleeding your images off the page when designing the book is necessary to give the printer enough extra paper to trim it cleanly. CreateSpace allows you to set up books for bleed but it is a little tricky. The pages have to have an extra 1/8” on the three outside edges. My recommendation is for your first book to not do this. Get a first book up and published and learn all the steps. Then work on creating a book with bleeds.

There are many ways to publish your book, but I highly recommend putting it up on Amazon as a print book using CreateSpace.com or an e-book through their Kindle program. It becomes a real book that people can find and order.

CreateSpace also has excellent author prices if you want to order your book in bulk. If you speak or run workshops this is a great way to print and manage your book. Sell from the room or make it part of the package.

Resources
• Createspace Info
https://www.createspace.com/Products/Book/
CreateSpace has an excellent pdf on creating your book, click on the Overview tab to download the CreateSpace PDF Submission Specifications

• Adobe Creative Cloud, Includes InDesign, Photoshop and Illustrator, my favorite for creating books. They have different packages that you can rent.
http://www.adobe.com/creativecloud.html


9. Creating a Quick Print Book
I add this in here because sometimes you want to create a nice, simple, little book like a FAQ hand out or church fair recipe book. You don’t have to go to Amazon to publish it. I have seen especially small businesses create a simple handout booklet as a lead magnet to help close a deal or to inform customers. Think does your competitor have a book? A great way to get your customers up to speed. Later on this booklet can be expanded to a full published book, but this can be a good beginning step.

These books are usually half of a sheet of regular size 8.5” x 11” paper turned sidewise and folded to 5.5” x 8.5” in size. They can be color or black and white. Covers are usually just cover stock and the binding is usually staples but could also be spiral binding. In Europe A5 is one half of an standard A4 paper size. These are easy and cheap to get printed at a quickie print or copy shop or even Staples or OfficeMax for those first copies.

You will want your page count to be a unit of 4. Something like 8, 12, 16, 20 to 24 pages works very well. 16 pages is a common size. Larger than 24 then start thinking about creating a full on book and publishing it on Amazon.

MS Word can work very well for creating this kind of book. Go into Page Setup and change the page size to 5.5" x 8.5" with 1/2 margins. Think about adding a header at the top with the book name and in the footer add in page numbers and maybe your web address.

When done, save your file as a pdf and bring to your local quick printer or copy shop. The new copy machines can take that pdf and create a book for you.


Create Your Quick Print Cover
Quick print covers generally need to be set up as a full spread with the back and front cover, minus the spine. If you don't have access to Adobe InDesign, you can also create a very nice cover using PowerPoint. Set your page/slide up at 11" wide x 8.5" tall. Assuming your book is in the 8-24-page range. Again a local freelance designer can help out with your cover. Check with your local print shop, they will tell you what they need.

You can easily create this book yourself or get the help of a local graphic designer. This is a great way to start a book project and get some feel for your book and then later expand it to a full book and publish on Amazon.

Staples is all set up to create a 5.5” x 8.5” or 8.5” x 11”, booklet like this in their copy center.
https://www.staples.com/sbd/content/copyandprint/booklets.html


Publishing Your Book

10. Uploading and Publishing Your Book
Prepare your book files and upload them to the appropriate site for publishing. Below are the basic tasks but the how to details are more involved.

1. E-Book. Two files are needed, the book insides saved in html and a cover saved as a jpg file. Upload both files to KDP.Direct/Kindle/Amazon. Kindle KDP.amazon.com in the help area has detailed instructions on how to save your files. There are also several books and videos on this. I also cover this in my Easy Kindle Books course.

One of the last tasks you do before publishing is create your books Table of Contents. For Kindle books this is done at the end of the project. If you have used H1 Header Styles in Word, you will be able quickly create the TOC. On a PC the links from the TOC to the Chapter heads happen automatically. On a Mac you will need to use the hyperlink feature and manually make the links to make them clickable.

https://kdp.amazon.com/en_US/

2. A print book. Upload your book files to CreateSpace.com, they are the print-on-demand self-publishing side of Amazon.com. Two high res pdf files are required, one for the interior and the other for the cover. Your cover file needs to be a complete cover spread with the back, spine, front and bleeds all around. CreateSpace also has a Cover Creator option that you can use to make a cover. Not as much control as you have if you make your own but it works.

https://www.createspace.com/

3. A quick print book. Usually bound by staples. You will create two pdf files, the interior usually done page by page set up with MS Word or InDesign and a cover set up at 11” x 8.5”. Covers can be made yourself or through Fiverr.com or Canva.com or a local freelancer.  PowerPoint also works pretty well. Create two pdf files and take them to a local quick print shop for printing. Instruct them to run the files out and stapled to make a booklet. For the interior of the book, set your page setup to 5.5” x 8.5”. The cover will be 8.5” x 11” landscape if your book is under 24 pages.

https://www.staples.com/sbd/content/copyandprint/booklets.html
Your local copy or print shop

4. PDF book. For your PDF book you will use just the front cover from one of the above formats. If you have access to Adobe Acrobat you will be able to insert a PDF of the cover into your book document. If you don't then I recommend creating a cover on the first page of your document. You can create your PDF by going to the Print menu and selecting PDF as your printing option. Create the file and you are ready to go. You can distribute your book on your web site, through your email manager or on a site like Gumroad or Sellfy

https://gumroad.com/
https://sellfy.com/

5. IngramSpark.com/Bookstore Route. If you are going the bookstore route (which I don't advise when starting) then you will need to download their specs. Creating your book is going to be very similar to CreateSpace but a key difference is that the image files need to be in CMYK. This is four color processing. You will also need a pdf interior book file and a cover file.

http://www.ingramspark.com/

Add Your Metadata for Each Book
If you are publishing your e-book through Kindle/Amazon or your print book through CreateSpace/Amazon, or Ingram, you will need to upload the two pdf files and then add all the metadata: descriptions, author bio, categories, keywords and pricing.

A. Set up your free accounts at Amazon, Kindle KDP.amazon.com, CreateSpace,com

B. Upload your book files to Kindle/Amazon or CreateSpace/Amazon

C. Fill in all of the description copy, pricing, categories and keywords.

D. Review the uploaded books using the Amazon proofing features.

E. Push the book live on CreateSpace or Kindle or get it printed. You are Published!!!

Because of CreateSpace/Amazon and print-on-demand technology only books that have sold will get printed, packed, and shipped. You don’t have to do anything, No need for a garage full of books. For Kindle, electronic files of the book are delivered to an e-book reader right after someone has purchased.

If you are going the quick print direction just print what you need when you need it. When I have used this option I have printed as low as 5-10 copies and maybe up to 30 at a time. The goal is no garage full of books. Give them away to your customers.

Remember also that CreateSpace can print bulk orders of your book. Their pricing is excellent and it is a great way to have a high quality book to give away or sell locally.


11. Launch and Marketing Your Book
Time to get your book out to the world. Use social media and all your connections to highlight and showcase the book and let people know it is published. Launch and market your book though the popular social media channels; Facebook, Linkedin, Twitter, Pinterest, your website, your email list and YouTube. Be sure to include a live web link from your posting back to the Amazon sales page so people can buy your book.

A. Pull together your media kit with all the graphic assets you will need to promote your book. JPG images of your book cover, your head shot, a good book and author description, maybe a book trailer video for YouTube and your blog. Be sure you have a physical copy of the paperback version to hold up in photos and online.

B. Announce and launch your book through all the social media channels you are connected to. Your Facebook Page, your author/book web page or blog. Look for some local media like your community newspaper, they love a home town author releases a new book story. Update all your bios on all your social media sites. Create an event around the launch.

C. Give your book out to current and potential customers.

D. Announce your book on your website with a direct link to Amazon so readers can buy. Include a thumbnail of the cover. Blog or post your books content, let Google help spread your message.

E. Use an email management company like AWeber or MailChimp to manage your mailing list. Save your new book as a pdf file and use it as a lead magnet to give away in exchange for someone signing up to your email list.

F. Set up a signup box to gather email names. Using a service like AWeber or MailChimp set up an auto-responder series that sends out emails with some of your book's content and links to the book sales page on Amazon.

G. Update all you on and off-line bios with your new book. Anywhere you have a bio add something like this; Mary Smith, author of My New Great Book, is the sales manager of . . .  Be sure to add where you can purchase the book and add a live web link. Available at Amazon.com, something like that. Also add a short bio line at the bottom of every blog or web post you create. Look at your profiles on Linkedin, Facebook, company website, your own website, Twitter, Pinterest, your company brochure and anywhere else you might be.

H.  Your book's content can be used to create excellent blog posts and videos. Be sure to include Calls to Action (CTA) at the bottom of each post to drive traffic to the book's sales page on Amazon.


Re-Purposing Your Book’s Content

12. Re-purposing Your Book Content for Additional Products
You have made your book, now what? What do I do with it? How do I make money from it? Your book is just the beginning, you can now re-purpose it into other products and services. Create it once and use it over and over for different products.

Take the PDF file you created for your book, how about selling it on your website. It doesn't have to be just Amazon and it doesn't have to be just a book. You can take the pdf and create a digital product with it, maybe add a couple of videos, or an audio or add a workbook and you can charge way more than what a book sells for.


Book Content Can Be Turned into Any One of the Following Products:
• Physical Book from an e-book
• E-Book/Kindle form a physical book on CreateSpace or Kindle print
• PDF book
• Workbook, journals, worksheets, workbooks can sell for many times what a book sells for
• Audio recording of the book, mp3, Look at ACX.com and Audible.com, audio side of Amazon. http://www.acx.com
• Audio program or course built around the book
• PowerPoint presentations
• Record the PowerPoint presentation and make a video, preview on YouTube
• Annotated versions
• Webinar. Use some of these other products as a bonus or sell Seminars
• YouTube/Google Hangout, Facebook Live, Zoom, Skype with other authors or experts to discuss the book or topic. These videos can be used all over the web for promotion and additional products. Transcribe and make additional books and product.
• Interviews and guest blog posts around your topic
• Video training courses around your topic. Each chapter becomes a video
• Cheat sheets, assessments, how-to sheets
• Take the illustrations and make a picture book
• Take the illustrations and use the art on sites such as CafePress.com, Printful.com and Zazzle.com for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights
• Book content can easily become blog posts or podcasts
• Build a resource list to go with the book, readers love resource lists
• Build affiliate offers into your list

Sites to Use for Creating Additional Products
Gift and Apparel Producers. On Demand Manufacturing
CafePress.  http://www.cafepress.com
Zazzle.  http://www.zazzle.com
Spreadshirt.  http://www.spreadshirt.com/
Printfection.  http://www.printfection.com
Printful.com https://www.printful.com/
https://www.redbubble.com/

Sites for Product Fulfillment
Disk.com, single source for printing, manufacturing and fulfiullment http://www.disk.com/

Sites for Creating Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books, http://www.createspace.com
• Speaker Fulfillment Services. http://speakerfulfillmentservices.com/
• ACX.com and Audible.com, audio side of Amazon. http://www.acx.com

Take the artwork from the book and resell on sites like Printful, Zazzel, Cafepress and many many more. Turn it into mugs, hats, tshirts, clocks, pillows, the list goes on and on.

http://www.cafepress.com/
https://www.printful.com/
https://www.redbubble.com/
https://www.zazzle.com/

Sites for selling these new products
• https://gumroad.com/
• https://sellfy.com/
• https://teachable.com/
• https://www.udemy.com/
This list can go on and on.


* * * BONUS SECTION * * *

How to Make an Amazon Best Selling Book

The theory for producing a best-selling book is to drive as many people as you can to buy your book through the narrowest time frame in a book category that doesn’t have very many books in it. You also want to pick a category that doesn’t have a popular best-selling author or big selling book at the top that you have to take on.

This is why building your platform is important; you need fans to do this. If you can do this, it is very likely that you can create a short lived bestselling book. Maybe even a #1 category best-seller. It won’t last long so be sure to screen capture the Products Details area of the Amazon sales page for your marketing. Generally, this technique works best with Kindle books because you can lower the price down to $.99. But I have also seen it work with paperback books but the per book price will be much higher and it is harder to get that impulse purchase when running a best-seller campaing.

Step 1. Research Your Categories.
• Look at your competitor’s books for category ideas

• Select specific book categories that have under 5,000-7,000 books in them, better if you can find one with low thousands or even hundreds of books.

• Try to find a category that doesn’t have books in the top 2,000-5,000 overall Amazon sales rank. Also look for categories that don’t have a superstar writer or celebrity at the top. It is almost impossible to beat them, look for different categories.

• When you upload your book, select the BASAC book categories as close as you can to the Amazon categories. Be sure to include in your description and keywords and even your title/subtitle the Amazon categories that you want to be in. You are helping Amazon figure out where your book should sit.

Step 2. Pre-Launch Your Book
Remember the goal here is to drive as many sales as you can through the narrowest time frame with as many people as you can.

• Prepare and send out your launch announcement or any articles that you might be releasing to your Blog and Influencers network.

• Send press releases out to PR sites free and paid.

• Try to build a street team around your book launch. These are fans that you have that support you and will buy the first copies and post though out their networks. This can be huge, even just a couple of people can make a huge difference.

• Set up a virtual book tour. A virtual book tour are articles and interviews that you have created about you and your book that are hosted on other people’s blogs and websites. Start early and build these relationships.

• E-mail your list that you are launching your book and would love to have their support. Give them the book link and instructions on when to buy.

• Lower your Kindle price to $.99. Have a few friends buy a copy of the book and write several positive reviews. You want to make sure everything is working sales wise. It is ok to have the book live, just keep it quiet.

• If released over CreateSpace lower your price as much as you can.

Step 3. Launch/Release Your Book.
Remember to create a best-selling Amazon category book you want to drive as many people as you can to buy your book through the narrowest time frame in a book category that doesn’t have very many books in it.

• Announce your book is live on your social media sites, include a cover shot and the link to Amazon.com.

• E-mail your list that your book is now live.

• Announce your book is live on your blog, websites, make a book trailer video and host on YouTube and all your sites. Any and every place you have exposure to the world, announce your book is live.

• Get your street team announcing that your book is live through all their social media sites with live links for the book to Amazon.

• If you are giving away a free bonus gift tell everyone how to get it.

• Conduct a Virtual Launch Party on Facebook Live or YouTube/Google Hangout.

• Release your Virtual Book launch and tour.

• This is key, post your progress in your social media accounts during the launch day about what is going on, how exciting it is. Make it an event. Encourage others to join in, get your fans involved to get you over the top to a #1 position on Amazon.

• Be sure to screen capture your Amazon ranking as you climb, don’t try to guess the top, just keep recording the screen during the day. This information is located in the Product Details section of your Amazon book sales page.

• Amazon updates on an hourly basis but sometimes nothing happens for hours and then it starts to roll, you will have to pay attention for 24 hours. Having a few fans in other time zones can really help out with the watching.

Step 4. Re-Release/Announce the Book Release at the End of The Day
• Re-e-mail your list and repost in Social Media about your launch, be sure to not burn out this list.

• You can push books over the top during the night by letting readers know how close you are to #1.

• Watch what is happening the next day, some countries take a day or so to catch up to the #1 ranking.

• International best sellers can be done with as few as 3-5 book sales, build relationships with fans in other countries.  This turns you into an International Best Seller.

• Remember to check your rankings and screen capture, #1s and Hot New Releases

Step 5. Thank Everyone for All the Support
• Thank everyone for the support and help. Especially thank your super fans and anyone that reposted through their networks for you.

• Update all your bios about your new best-selling #1 status.

• Post the screen shots of the new rankings and the success. You will be surprised; people will still be buying. People like success.

• Have your book cover updated with a best-selling burst or banner.


How I Launched My Book to Amazon International Best Seller
Want to launch your book to an International Best Seller like I did, check out my course on How to Market Your Book. In fact, you can download my detailed case study with examples for free and learn what I did to get my first best seller. Just scroll down to the Class Curriculum after clicking this link and download the pdf. How to Market your Book, Click Here


Case Study, How I Launched My Book Marketing Check List to #1 International Best Seller: Overview, for more details click the link above

How I Launched My Book Marketing Checklist Book to #1 International Best Seller

Step 1: Pre-Launch: Write Out Your Launch Plan

Step 2: Pre-Launch: pick categories and keywords for your book.

Step 3: Pre-Lunch, make sure your book is live on Amazon and can be purchased, buy a copy.

Step 4: Pre-Launch: Prepare a media kit with launch graphics; cover shots, author head shots, text and links to your Amazon book sales page.

Step 5: Pre-Launch: Research some other book launches and their descriptive text for inspiration on how to write yours. Google “recent book launches.”

Step 6: Pre-Launch: Set up a MS Word document with your description text and links to Amazon.

Step 7: 9:00am Launch: Release your new book, we begin.

Step 8: Launch: Post your book launch notices everywhere you can.

Step 9: Launch: Thank your fans for buying your book, build social proof.

Step 10: Launch: Record your progress on Amazon rankings with screenshots.

Step 11: Launch: Continue to post updates during the day, post screenshots of any progress on Amazon in your social media sites.

Step 12: Launch: In the evening do another round of launch notices. Encourage people to push you over the top.

Step 13: Launch: Be sure to screen capture all results. The rankings don’t last that long on Amazon. You will need these for marketing.

Step 14: Post-Launch: Thank your fans again for their support. Post the results of how high you got in the rankings. Did you get bestseller?

Step 15: Post-launch: Update all your bios with your new best seller status.




* * * BONUS SECTION * * *

Top Ten Technique for Writing a Business Book

Do you want to spread your message? Do you want to be seen as the authority on your topic? Do you want potential customers to pay more attention to you? The answer is Yes. How do we do this? We do it with a book. Books are the new calling cards. People treat books with reverence.  Books position you as the authority and expert in your topic. Books make fantastic marketing tools. Books get opened and saved. Books also give you something to anchor yourself to. You can refer to them in your marketing and in your presentations. They make great gifts to a new or current customer. People don't throw them away. It is so easy to create and publish a book these days that you can easy be a published author in no time.

In this article we will be using the lessons you have learned in your career and business and now want to pass on or share to your employees or customers. A great way to do this is to create a book which makes for a great leave behind, introduction to what you do or lead magnet for your business. Treat it as if it is your business card. This book is simple for you to make and easy to produce. To do this we will use a technique I have developed called the Top Ten Tips Technique for Creating a Book. The series below takes you through all the steps from creation to publishing to marketing.

Sections 1-4: The Top Ten Tips Technique for creating your book

Section 5: Getting your book designed, edited and formatted

Section 6: Choosing where you are going to publish

Sections 7-8: Formatting and layout of your, Kindle, CreateSpace/paperback, or Quick Print book

Section 9: Uploading to Amazon or quick printing for publishing

Section 10: Marketing with your book

How and Why Do I Want a Book for My Business, How Do I Use It?
Your book establishes your authority and expertise in your market. You are not writing your book to make money from royalties, though that is nice if it happens, you make money by giving it away to potential clients. Your book becomes your new business card.
• Your book and the title focuses on what you do.
• You are an author not a writer, we are doing this quickly
• Make your book is logical and instructive, this isn't a legacy
• Your book centralizes your ideas, the table of contents are the benefits your bring to the table
• Your book is a gateway to your products and services, these are called your backend
• Your book's content can also be used for additional products, videos, podcasts, blog content
• Your book is a call to action for your current and potential clients


The Top Ten Tips Technique to Write and Publish a Book
In ther sections below I take you through an overview of the steps needed to create your business book. This section is the quick read.

1. Write down the 10 best tips or lessons on or about your business, or your expertise. Keep these to one or two sentences each. #1 is your best then follow with 9 more.

2. Write out one paragraph for each tip or lesson, just one paragraph.

3. For each lesson expand that 1 paragraph to 3-4 paragraphs, flush out the concepts.

3B. Add an author bio along with a photo and contact info at the back of the book. Add a resource list at the back of the book, an intro for the front, a table of contents and any additional info that might apply to your book. If you offer programs or consulting, drop that in also, give readers a call to action. We are talking 28-36 pages when done. This isn't a manifesto.

4. Have your book edited and proofed. After your book is formatted and laid out have it printed out for review and re-edit again. You will be amazed what you see in a printed version of your book.

5. Print out a Pre-Edited Proof of your book, at the correct size and bind it with a spiral binding. This will give you an excellent sample of your bookl

6. Select a format for publishing your book. E-book on Kindle, print book on CreateSpace.com/Amazon or using a quick print shop

7. Create a Kindle e-book and cover
Format the insides of your book in MS Word or some similar word processing application such as Google Doc, Pages, or Scrivner for Kindle. Just work with the regular document and keep the formatting simple. For an ebook/Kindle, create the front cover using Canva.com, InDesign or the online Kindle Cover Creator and save it as a jpg. I have found 6” x 9” at 300dpi can work very well.

8. Create a CreateSpace book and cover
Using Adobe InDesign or MS Word set up your book page at 5.5” x 8.5” or 6” x 9” with ½” margins. Format your MS Word document in InDesign or in Word, add images and publish your book through CreateSpace. .  For a printed book on CreateSpace, set up a full cover spread with the back, spine and front covers plus a 1/8” bleed all around. Your book needs to have a minum of 24 pages. Try for 36 pages and you will do fine. CreateSpace also has an online Cover Creator that can simplify the cover layout.

9. Create a Quick Print book and cover
For quick print books that you create though a local copy shop or Staples, set your page size up at 5 ½” x 8 ½”.  This is an easy size to get printed at a quickie print shop. If you have access to Adobe InDesign that also works very well for creating a printed book. A local designer can help with this stage. Your PDF book is created from any of your source files. If you are using a local quick print shop like Staples you can leave out the spine. Set your cover spread up with back cover and front cover at 8.5” x 11”.

10. Uploading and publishing your book. If sending your book to Kindle then save it as an html file for the web. If you are going to print, export or save as a pdf file. Also export your cover file. Upload your book files to Kindle, or CreateSpace.com, CreateSpace is the print-on-demand, self-publishing side of Amazon.com, or take the two pdf files to a local quick print shop. If hosting on-line at Amazon, add descriptions, author bio, categories, keywords and price. Kindle and CreateSpace both have cover creator applications also.

11. Launch and market your book though the popular social media channels; FaceBook, Linkedin, Twitter, Pinterest, your website, your email list and YouTube. The chapters can make great videos and blog posts. Give it out to potential and current customers. Make the book available on your website as a free or paid pdf download. Add a thumbnail of the cover and add a link to Amazon for purchasing.

12. Re-Purpose your book content. Your Top Ten Book will make great blog and video content for your website. Each chapter is a blog post or a video. The script has been written. Take your chapter and it becomes the description for your YouTube video. Take each chapter, add some questions with lines for writing and you have a workbook for a seminar or workshop. Take each chapter and turn them into a short video course. Publish the workbook on CreateSpace and reference the videos. As you can see you can do all kinds of things with this content.


Top Ten Tips Technique in Detail
1. Write Down the 10 Best Tips or Lessons on or About Your Business or Expertise  
Write down the 10 best tips or lessons on or about your business, or your expertise. Keep these to one or two sentences each. #1 is your best then follow with 9 more.

A. Write down your #1 best business or experience tip or lesson. If you are working on an autobiography type of book, it might be the top defining moments in your life.

Or, carry a small notebook or folded paper in your pocket and write every question you get asked for the next month or so. Don't edit them, just write them down. At the end of the month compile them and pull out the top most popular. Your Number 1 question is what your book is about, the other 9 are the other chapters.

B. Now write down nine additional lessons. Keep these to a sentence or two. No paragraphs just the lessons.

C. Use the Google Top Ten tips in search technique, Amazon Book Table of Contents or the Book Review technique to find and flush out your ideas.

These are the main tips or lessons or questions about your experience or expertise that you want to pass on to the next person or might be useful to a customer. This is the core of your book. This first pass is a quick exercise. You most likely know all of these right off the top of your head. I usually start this process by asking, “what is your number 1 tip?” Don’t do a lot of thinking on this, just write down your number 1 tip. Ok now write 9 more and you are done. You can always change these later, but these tips are usually the things you tell people all the time.

Tips to come up with your list
Collect customer comments over a period of time. This is a great way to pull together a list of a Frequently Asked Questions that can be converted into a book for your business. Look for the common questions and summarize them.

• The #1 question you are asked and then 9 more, this is the most powerful.
• The FAQs or questions that you know people should ask.
• A process or step-by-step flow of something, step one, step two, like this article.
• Lessons you have learned over your life, legacy, life tips.
• Major points and transitions in your life, great for an autobiography.

Google the phrase, Top 10 Tips on XYZ, with XYZ being your subject. You will have a good list of search results that you can use to fill in your own list.

Using the Amazon Look Inside feature you can easily look through similar books on your topic. Look at the Table of Contents for additional tips and ideas. Add in some ideas from the Book Reviews and you can create a business lessons book pretty quickly. Amazon book reviews is where the gold sits, look at 5 star and 1 star.

Making a How-To Book, photograph the steps for completing a process, write captions and longer descriptions, add your bio and any additional info and you have a book.


2. Write Out One Paragraph for Each Tip or Lesson, Just One Paragraph
A. Write one paragraph for each tip, not two, just one.

B. We are not concerned with editing here, just writing out the paragraph.

C. Use some of the sites that you used to find your ideas, to flush them out to full paragraphs.

This is a key part of the process of creating your Tips book. For step two just write out one paragraph based on the tip or question. In step three we will expand it but the goal here is just get down some expanded ideas. The tendency at this stage is to start writing out the entire book, don’t do this. It is pretty easy to get bogged down and never complete it. We want to keep everything moving. So just one paragraph.

Writing Tips
This is a good step to also look at the sites you pulled up yesterday on Google from the 10 Ten Tips search. If you are a little low on ideas, see what others have written. You should be able to write at least a paragraph.


3. For Each Lesson Expand the 1 Paragraph to 3-5 paragraphs, Flush Out the Concepts
A. Expand each lesson to 3 or 5 paragraphs

B. Again no editing, just writing

C. The cooking timer method can be very effective here for getting done text.

In Step 3 we fill out each of the 10 lessons. Write 3 or 5 paragraphs for each one. Personal stories and experiences can add a great edition to your book. We go deeper. We aren’t writing a manifesto but quick lessons about our topic. We want our reader to come away with some great actionable lessons based on our experience.

Writing Tips
Use the cooking timer method. Set the timer for 10 minutes and just write with no editing. You cannot stop until the time goes off. No correcting, no editing, no stopping. If you don’t have anything to write, start writing gibberish until something pops in. Write today, edit tomorrow.

Again searching on top 10 tips on our topic is a great way to flush out our lessons. YouTube videos, related blogs and books. Look at the book’s reviews, remember we are looking for experience lessons here. Amazon book reviews are an excellent way to see what other books on our topic might have missed or subject that need to be included.

3B. Flush Out the Balance of the Book, Author Bio, Resources, Services
The general structure of a book
Even page number = left hand page, Odd page number = right hand page

Page 1. Title Page, repeats what is on the front cover

Page 2. Your legal and disclaimer information, including your copyright info.
Written © Copyright, J. Bruce Jones 2018

Page 3. Table of contents, be descriptive

Page 4. Good place for intro, or acknowledgements, front matter content

Page 5. Chapter 1 and you begin your book

Back of the book. Author Bio, products and services, resources, index, additional info.

Kindle e-books do not have page numbers, print books do

Add an author bio along with a photo and contact info at the back of the book. Add a resource list at the back of the book, an intro for the front, a table of contents and any additional info that might apply to your book. If you offer programs or consulting, drop that in also, give readers a call to action. We are talking 28-36 pages when done. This isn't a manifesto.

A. Add your author bio including photo, contact info, resources, introduction, front matter, table of contents (the 10 points), legal info, copyright, title page.

B.  Add in any products, consulting, programs, or additional info that your reader might find useful. Add in back cover copy

C. Add in your book title and subtitle, make this one of the last thing you do. Don’t fall in love with the working title.

How long should this book be? This isn’t a manifesto but here are some guidelines.

• Kindle/Amazon e-book shoot for around 8,000-12-15,000 words.

• CreateSpace/Amazon, you need to be a minimum of 24 pages, 36 works pretty nicely and 50-70 pages makes for a decent size book. These are quick books, you can certainly expand and go for more.

• A quick print book, local printer kind of book, your book needs to fit into a unit of 4 so 24, 28, 32 pages, etc. But even 8 or 12 can work very nicely as a quick print book that you can give away.

If you are a consultant, a tips book can be an essential part of your marketing. In the back highlight your programs and services. Make this section very clear so readers can find it. Add in a nice photograph and be sure to have a Call to Action to your website or maybe a pdf down load or video series. It can be YouTube. You want your reader to do something, contact you, hire you, invite you to speak at an event, or just make things clearer. The goal of a book like this isn’t for big sales, though that might be nice. The goal is to support your marketing and help develop leads. Customers love getting a free book, so be very open to giving them away. Sometimes you are selling this book, sometimes it is a free giveaway for signing up to your mailing list.

Go Back Up and Continue at Section 4. Editing Your Book
And Create Your Book





© Copyright J. Bruce Jones. 2018

1 comment:

  1. Bruce, you are amazing, and so productive! THANKS!

    ReplyDelete