10 Steps to Publish Your Book

Use Your Experience and Knowledge to Create a Book for Your Business or Yourself

Do you want to spread your message? Do you want to be seen as the authority on your topic? Do you want potential customers to pay more attention to you? The answer is Yes. How do we do this? We do it with a book. Books are the new calling cards. People treat books with reverence.  Books position you as the authority and expert in your topic. Books make fantastic marketing tools. Books get opened and saved. Books also give you something to anchor yourself to. You can refer to them in your marketing and in your presentations. They make great gifts to a new or current customer. People don't throw them away. It is so easy to create and publish a book these days that you can easy be a published author in no time.

In this article we will be using the lessons you have learned in your career and business and now want to pass on or share to your employees or customers. A great way to do this is to create a book which makes for a great leave behind, introduction to what you do or lead magnet for your business. Treat it as if it is your business card. This book is simple for you to make and easy to produce. To do this we will use a techniques I have developed called the Top Ten Tips Technique for Creating a Book. The series below takes you through all the steps from creation to publishing to marketing.

Sections 1-4: The Top Ten Tips Technique for creating your book

Section 5: Getting your book designed, edited and formatted

Section 6: Choosing where you are going to publish

Sections 7-8: Formatting and layout of your, Kindle, CreateSpace/paperback, or Quick Print book

Section 9: Uploading to Amazon or quick printing for publishing

Section 10: Marketing with your book

Series: How to Write & Create a Book for Your Business. If you would like to dig deeper I have developed a series of video courses that you can follow to help make your book. Not sure which course is perfect for you, I have set up a special membership site that give you access to all the courses for one low price. Learn how to design, layout, produce, launch and market your book. Click below for more info.

How and Why Do I Want a Book for My Business, How Do I Use It?

Your book established your authority and expertise in your market. You are not writing your book to make money from royalties, though that is nice if it happens, you make money by giving it away to potential clients. Your book becomes your new business card.
• Your book and the title focuses on what you do.
• You are an author not a writer, we are doing this quickly
• Make your book is logical and instructive, this isn't a legacy
• Your book centralizes your ideas, the table of contents are the benefits your bring to the table
• Your book is a gateway to your products and services, these are called your backend
• Your book's content can also be used for additional products, videos, podcasts, blog content
• Your book is a call to action for your current and potential clients

Top Ten Tips Technique Quick Overview

The Top Ten Tips Technique to Write and Publish a Book

Welcome back to my series on How to Write & Create a Book for Your Business. In sections below I take you through an overview of the steps needed to create your book. This section is the quick read.

1. Write down the 10 best tips or lessons on or about your business, or your expertise. Keep these to one or two sentences each. #1 is your best then follow with 9 more.

2. Write out one paragraph for each tip or lesson, just one paragraph.

3. For each lesson expand that 1 paragraph to 3-4 paragraphs, flush out the concepts.

4. Add an author bio along with a photo and contact info at the back of the book. Add a resource list at the back of the book, an intro for the front, a table of contents and any additional info that might apply to your book. If you offer programs or consulting, drop that in also, give readers a call to action. We are talking 28-36 pages when done. This isn't a manifesto.

5. Have your book edited and proofed. After your book is formatted and laid out have it printed out for review and re-edit again. You will be amazed what you see in a printed version of your book.

6. Select a format for publishing your book. E-book on Kindle, print book on CreateSpace.com/Amazon or using a quick print shop

7. Format the insides of your book in MS Word or some similar word processing application such as Google Doc, Pages, or Scrivner for Kindle. If you are going to print your book and publish through CreateSpace, create an original document that is the page size of your book. For quick print books that you create though a local copy shop or Staples, set your page size up at 5 ½” x 8 ½”.  This is an easy size to get printed at a quickie print shop. If you have access to Adobe InDesign that also works very well for creating a printed book. A local designer can help with this stage. Your PDF book is created from any of your source files.

8. Create a separate file for the cover. For an ebook/Kindle, create the front cover only and save it as a jpg. For a printed book on CreateSpace, set up a full cover spread with the back, spine and front covers. Both Kindle and CreateSpace/Amazon have online tools you can use to make a cover. If you are using a local quick print shop like Staples you can leave out the spine.

9. Uploading and publishing your book. If sending your book to Kindle then save it as an html file for the web. If you are going to print, export or save as a pdf file. Also export your cover file. Upload your book files to Kindle, or CreateSpace.com, CreateSpace is the print-on-demand, self-publishing side of Amazon.com, or take the two pdf files to a local quick print shop. If hosting on-line at Amazon, add descriptions, author bio, categories, keywords and price. Kindle and CreateSpace both have cover creator applications also.

10. Launch and market your book though the popular social media channels; FaceBook, Linkedin, Twitter, Pinterest, your website, your email list and YouTube. The chapters can make great videos and blog posts. Give it out to potential and current customers. Make the book available on your website as a free or paid pdf download. Add a thumbnail of the cover and add a link to Amazon for purchasing.

I will be also covering these topics in my Publishing Mastery 101 Membership Site where you also get access to all of my courses for a low monthly fee. Great way to get started

My Story

Who am I? I am J. Bruce Jones, a 30+ year business graphic designer. I have created every kind of product that you can make from logos, brochures, environmental wall graphics, newsletters, presentation, reports, and many many more. It has been a wonderful career helping businesses. I am also a product developer and have many products. My biggest is a clip art collection called the World of Maps. It is a collection of editable PowerPoint and Adobe Illustrator maps that has been selling on line and in packages for over 25 years. I also have posters, tshirts, mugs, pdf files and video courses. How I came to know about publishing is that I have authored or created over 40 books. Ranging from music, to geography, coloring, publishing, and children's. It was one of my earliest goals, in fact starting at around age 5 to publish books.

The fascinating thing for me is that at age 3 I knew 6 words. In elementary school I was diagnosed with having dyslexia. All through K-12 and college and beyond into business I struggled hugely with writing. It was almost impossible for me to put a sentence together. Everything was backwards and twisted. I still can't tell you what a noun or preposition is.  And still even today if I don't get a word out on the first try it is gone, it is just not there. I was the kid who made models and did projects. Around age 50 I started to really push with trying to write. I was always my goal. I wanted to write books. I started writing blogs, just pushing my way along. I also learned about the power of an editor from being a graphic designer. I learned I didn't have to be perfect, I just have to get it down. That is what an editor does.

At 53 I took a product development course from the internet marketer Jeff Walker called Product Launch Formula. In this on line course he had us do exercised, we had to write out a business plan. But he had us do it in little pieces. Building it bit by bit over a period of time. After finishing it something magical happened I could all of a sudden write. Words just started pouring out of my fingers. The just wouldn't stop. Some switch had flipped in my head and I could write. If you read any of my emails during that time they are huge because for once I could write. I just kept pushing and pushing and I just loved the change. What was a very difficult and painful task for me had switched to a very enjoyable and always wanting to do effort. Along the way I developed various strategies for creating copy. This Top Ten Technique is one of them.

Top Ten Tips Technique in Detail

1. Write Down the 10 Best Tips or Lessons on or About Your Business or Expertise  (Top Ten Idea Generator for "What do I write my book about?")

Write down the 10 best tips or lessons on or about your business, or your expertise. Keep these to one or two sentences each. #1 is your best then follow with 9 more.

A. Write down your #1 best business or experience tip or lesson. If you are working on an autobiography type of book, it might be the top defining moments in your life.

Or, carry a small notebook or folded paper in your pocket and write every question you get asked for the next month or so. Don't edit them, just write them down. At the end of the month compile them and pull out the top most popular. Your Number 1 question is what your book is about, the other 9 are the other chapters.

B. Now write down nine additional lessons. Keep these to a sentence or two. No paragraphs just the lessons.

C. Use the Google Top Ten tips in search technique, Amazon Book Table of Contents or the Book Review technique to find and flush out your ideas.

These are the main tips or lessons or questions about your experience or expertise that you want to pass on to the next person or might be useful to a customer. This is the core of your book. This first pass is a quick exercise. You most likely know all of these right off the top of your head. I usually start this process by asking, “what is your number 1 tip?” Don’t do a lot of thinking on this, just write down your number 1 tip. Ok now write 9 more and you are done. You can always change these later, but these tips are usually the things you tell people all the time.

Tips to come up with your list
Collect customer comments over a period of time. This is a great way to pull together a list of a Frequently Asked Questions that can be converted into a book for your business. Look for the common questions and summarize them.

• The #1 question you are asked and then 9 more, this is the most powerful.
• The FAQs or questions that you know people should ask.
• A process or step-by-step flow of something, step one, step two, like this article.
• Lessons you have learned over your life, legacy, life tips.
• Major points and transitions in your life, great for an autobiography.

Google the phrase, Top 10 Tips on XYZ, with XYZ being your subject. You will have a good list of search results that you can use to fill in your own list.

Using the Amazon Look Inside feature you can easily look through similar books on your topic. Look at the Table of Contents for additional tips and ideas. Add in some ideas from the Book Reviews and you can create a business lessons book pretty quickly. Amazon book reviews is where the gold sits, look at 5 star and 1 star.

Making a How-To Book, photograph the steps for completing a process, write captions and longer descriptions, add your bio and any additional info and you have a book.

2. Write Out One Paragraph for Each Tip or Lesson, Just One Paragraph

A. Write one paragraph for each tip, not two, just one.

B. We are not concerned with editing here, just writing out the paragraph.

C. Use some of the sites that you used to find your ideas, to flush them out to full paragraphs.

This is a key part of the process of creating your Tips book. For step two just write out one paragraph based on the tip or question. In step three we will expand it but the goal here is just get down some expanded ideas. The tendency at this stage is to start writing out the entire book, don’t do this. It is pretty easy to get bogged down and never complete it. We want to keep everything moving. So just one paragraph.

Writing Tips
This is a good step to also look at the sites you pulled up yesterday on Google from the 10 Ten Tips search. If you are a little low on ideas, see what others have written. You should be able to write at least a paragraph.

3. For Each Lesson Expand the 1 Paragraph to 3-5 paragraphs, Flush Out the Concepts

A. Expand each lesson to 3 or 5 paragraphs

B. Again no editing, just writing

C. The cooking timer method can be very effective here for getting done text.

In Step 3 we fill out each of the 10 lessons. Write 3 or 5 paragraphs for each one. Personal stories and experiences can add a great edition to your book. We go deeper. We aren’t writing a manifesto but quick lessons about our topic. We want our reader to come away with some great actionable lessons based on our experience.

Writing Tips
Use the cooking timer method. Set the timer for 10 minutes and just write with no editing. You cannot stop until the time goes off. No correcting, no editing, no stopping. If you don’t have anything to write, start writing gibberish until something pops in. Write today, edit tomorrow.

Again searching on top 10 tips on our topic is a great way to flush out our lessons. YouTube videos, related blogs and books. Look at the book’s reviews, remember we are looking for experience lessons here. Amazon book reviews are an excellent way to see what other books on our topic might have missed or subject that need to be included.

I cover this technique in greater detail in my 7 Steps to Publishing Your Book Course

4. Flush Out the Balance of the Book, Author Bio, Resources, Services

The general structure of a book
Even page number = left hand page, Odd page number = right hand page

Page 1. Title Page, repeats what is on the front cover

Page 2. Your legal and disclaimer information, including your copyright info.
Written © Copyright, J. Bruce Jones 2017

Page 3. Table of contents, be descriptive

Page 4. Good place for intro, or acknowledgements, front matter content

Page 5. Chapter 1 and you begin your book

Back of the book
Author Bio, products and services, resources, index, additional info.

Kindle e-books do not have page numbers, print books do

Add an author bio along with a photo and contact info at the back of the book. Add a resource list at the back of the book, an intro for the front, a table of contents and any additional info that might apply to your book. If you offer programs or consulting, drop that in also, give readers a call to action. We are talking 28-36 pages when done. This isn't a manifesto.

A. Add your author bio including photo, contact info, resources, introduction, front matter, table of contents (the 10 points), legal info, copyright, title page.

B.  Add in any products, consulting, programs, or additional info that your reader might find useful. Add in back cover copy

C. Add in your book title and subtitle, make this one of the last thing you do. Don’t fall in love with the working title.

How long should this book be? This isn’t a manifesto but here are some guidelines.

• Kindle/Amazon e-book shoot for around 8,000-12-15,000 words.

• CreateSpace/Amazon, you need to be a minimum of 24 pages, 36 works pretty nicely and 50-70 pages makes for a decent size book. These are quick books, you can certainly expand and go for more.

• A quick print book, local printer kind of book, your book needs to fit into a unit of 4 so 24, 28, 32 pages, etc. But even 8 or 12 can work very nicely as a quick print book that you can give away.

If you are a consultant, a tips book can be an essential part of your marketing. In the back highlight your programs and services. Make this section very clear so readers can find it. Add in a nice photograph and be sure to have a Call to Action to your website or maybe a pdf download or video series. It can be YouTube. You want your reader to do something, contact you, hire you, invite you to speak at an event, or just make things clearer. The goal of a book like this isn’t for big sales, though that might be nice. The goal is to support your marketing and help develop leads. Customers love getting a free book, so be very open to giving them away. Sometimes you are selling this book, sometimes it is a free giveaway for signing up to your mailing list.

5. Have Your Book Edited and Proofed. After Your Book is Formatted and Laid Out Printed it Out for Review and Re-edit Again.

A. Print out your full book on paper, spiral bind it and read through. You will see things on paper you never see on the computer screen

B. Locate someone who can edit your book and send a copy to them. Could be a local freelance editor, teacher, reporter or someone on-line at a site like Fiverr.com or ODesk.com

C. You can have just a copy editor for spelling and grammar or proof reader or you can go deeper with a development editor. But all books need editing.

D. Update your book.

All books need to be edited to fix spelling and grammar. Editors can also fix continuity between all the sections. Edit before you have the book layed out and then again after it is layed out and almost ready to go. It is amazing how many things we don’t see when the book is just sitting on our computer. Give the editor a printed copy to work from.

I go into lots of details on how to design and layout out your book in my course 7 Steps to Publishing Your Book, click here to learn more.

6. Five Different Options for Publishing Your Book.

There are primarily four options for printing your book, an e-book, a physical printed book and a quick print stapled version and a PDF book that you can sell on your website.

1. E-Book, When we say e-book we usually think of a Kindle book, sold on Amazon. Kindle books are usually created using MS Word and sold on Amazon.com.  The Word file is saved in html or mobi formats and uploaded to Amazon. But there are also many other kinds of e-books that are distributed through Barns & Noble, iTunes, Kobo and many others, these use the epub format. E-books can also be created as pdf files and sold that way.  Kindle and epub books have an interior file and a cover file.

2. A paperback print book, For this format we use a service of Amazon.com called CreateSpace.com. They are the print-on-demand self-publishing side of Amazon.com. Someone orders a book and the individual book is printed. CreateSpace is a fantastic service. We create an interior and a cover pdf file, upload them to CreateSpace and we are a published author on Amazon. There are also many other ways to publish your book, including hardcover, spiral, saddle stitch (staples), audio and maybe even video. Publishing on CreateSpace keeps you just on line on Amazon. You can also take your book to bookstores and world wide distribution using companies like IngramSpark.com

3. A quick print book, This is an option where you can create a simple little 5 1/2" x 8 1/2" book that you can hand out to potential customers. Generally this method is for books under 32 pages and you wanting to keep the book local and not published to the world. The book can be created very quickly and very affordably. This format works great for a Top Ten Questions & Answers type of book. This book generally also has an interior file and a cover file for printing.

4. A PDF book. One of the cool things you can do with your book is that it can also be turned into several other products that you can sell or give away. The PDF you already have because you need it for the printed version. The same file can be given away or uploaded to a site like Gumroad and sold from your website. I actually put together a short course on how to do this. Click here to learn more about Make and Sell a Product for Your Website in 15 Minutes.

5. A book you can sell in bookstores. I am not recommending this route yet. You are just getting started but you might have the question of how do I get my books into bookstores. One of the negative sides of CreateSpace.com is that they don't really sell to bookstores. Bookstores don't order them because you can't return the books that don't sell like you can with a traditional distributor. To be in the distribution system we would look at IngramSparks.com. Ingrams is the largest bookstore distributor in the world with 39,000 outlets. They are very similar to CreateSpace, print-on-demand, similar formatting and uploading. But they work with stores. Don't go this route until you have published a couple of books and are ready to start acting like a publisher.

You can also record your book and turn it into an audio or video book that you can see, or even a podcast for iTunes or SoundCloud. Each chapter is an episode. Each chapter can also be record using a video camera and you now have the material for an online course, with a PDF bonus book. Each chapter can also become a blog post. One advantage of blogging the book is that Google will bring you an audience and by looking at your stats you will see what part of the book is resonating. Once you know this you can start expanding that chapter into the next book.

Check out my entire course on writing, designing and publishing your print or ebook. I go into depth on creating covers for your book, How to Publish Your Book in 7 Steps, click here

7. Formatting Your Books Insides for Kindle or CreateSpace/Amazon or Quick Print

Format your Kindle book in MS Word or some similar word processing application such as Google Doc, Pages, or Scrivner. Just use a normal Word file.

If you are going to print your book, create an original document that is the page size of your book. CreateSpace has a list of available sizes. 6" x 9" is a good medium size for a book. Adobe InDesign, MS Word and PowerPoint can all work to create your book.

Quick Print books, 5 ½” x 8 ½” is a great size because it is a half a standard 8.5" x 11" page. In Europe A5 is one half of an A4 paper size. These are easy to get printed at a quickie print shop for those first copies. 

Your PDF book is the PDF of any of these files above plus a cover.

A local designer can help with this design and layout stage.

A. Set up a page template that matches how you are going to produce your book. Print local, ebook/Kindle, Print on Demand CreateSpace/Amazon, or pdf for your web site. Review books you like for design ideas.

B. Design and layout all the book’s pages, a local freelance designer can help with this stage, though you can do it yourself in a program like MS Word.

C. Print the book out so you can see and feel a physical copy, then do another round of edits.

D. If you are using CreateSpace then you are striving for a 28-36 page book. Remember we aren’t doing a manifesto, this is a quick short book. If you can get your book to 50-70 pages you will have a nice package.

Layout your edited book, add in photos and or graphics. A good size if you are using print-on-demand is 6” x 9”. If you are printing your book at a local quick print shop then 5 1/2” x 8 1/2” is a good size because it is based on standard 8.5” x 11” page size. If international one half of A4 works well also. Margins should be 5/8” of an inch.

If you are printing your book using a local quick print shop and binding the book with staples then you want your page count to be a unit of 4. Something like 20 to 24 pages works very well. But even 16 pages can be perfect, quick and right to the point.

There are many ways to publish your book, but I highly recommend putting it up on Amazon as a print book using CreateSpace.com or an e-book through their Kindle program. It becomes a real book that people can find and order. CreateSpace also has excellent author prices if you want to order in bulk.

If you are setting your book up for print, add in a header with the book name and in the footer add in page numbers and maybe your web address.

Kindle Formatting Guidelines for Inside Your Book

Basic Guidelines for Kindle Books
• Keep your formatting simple
• Produce a clean, basic document
• Use Paragraph Formatting for global layout and spacing
• Work in a standard 8.5 x 11” document

Formatting Guidelines
• Avoid tabs and spaces for indenting paragraphs
• Use Paragraph Formatting to adjust indents
• No headers or footers
• No page numbers

Formatting Guidelines
• Do not use Returns between paragraphs
• Use Space Before and Space After for spaces between paragraphs
• Use Page Breaks between chapters
• Insert images “from file” do not paste

Formatting Guidelines
• Format Chapter Heads with MS Word style features. Use H1 Head and H2 Subheads
• 12 points for text, 14-18 points for heads
• Use Arial/Helvetica, Times Roman or Georgia for fonts

Formatting Guidelines
• Bold, italic or underline use format font menu, the format palette or the tool bar
• Turn charts and graphics into artwork
• Add live http web links to your book

Image Guidelines
• Every Kindle is a different size
• Use color images
• Author pays for download, be efficient with images sizes
• Avoid charts and tables, turn them into .gif graphics

Image Guidelines
• Amazon recommends a picture ratio of 9:11
• Pictures 900 x 1100 pixels, 9:11, old standard was 600 x 800 pixels, 3:4
• Kindle Fire HD 8.9 display 1920 x 1200, 16:10
   • At 72 dpi 12.5”  x 15.77” inches
   • At 300 dpi 3” x 3.66” inches
• Kindle processes, .gif, .png, .bmp, jpeg files
• Kindle book format suports .jpeg and .gif
• 300dpi or 72dpi or 96dpi image resolution
• Up to 5mb per image, I find this way to big, keep under a megabyte

Bottom Line for Picture Sizes
• Pictures 900 x 1100 pixels, 9:11
    Old standard 600 x 800 pixels, 3:4
    300dpi or 72dpi, gif format

At 72dpi, 12.5” x 15.75”
At 300dpi, 3” x 3.66”
.gif or jpg format

When complete your will save your book as an html file.
From Word to Kindle by Aaron Shepard is a pretty good book on how to layout and upload a Kindle book

Kindle Cover Guidelines
• Longest side must be minimum of 1000 pixels, shortest side 625 pixels, or 13.8” x 8.7” at 72 dpi and rgb jpg format.
• I like building covers at 6” x 9” at 300dpi or 1800 pixels x 2700 pixels

Formatting Your Book for CreateSpace/Amazon
CreateSpace.com is the print on demand side of Amazon. It is full on publishing. Two pdf files are required, one for the interior and the other for the cover. You can do it yourself or locate a local freelancer to lay your book out for you. Book are usually created with Adobe InDesign but MS Word or PowerPoint can work also. Really any program that can generate a pdf file.

CreateSpace has a wide variety of book sizes that you can print. From 5" x 8" to 8.5" x 11", black and white or color. Any color in your book means all of the book is color.
• Minimum page count is 24 pages.
• Margins should be 1/2" all around, stay away from bleeding images off the page unless you know what you are doing.
• Images need to have a resolution of 300dpi, or dots per inch.

Once you have selected a size you will then need to lay the book out in a program that can generate a pdf file. On the high end Adobe InDesign is the main choice. But you can also use MS Word or even PowerPoint depending on what kind of book you are publishing. CreateSpace also has online book and cover building options along with design and layout packages that you can purchase.

Most of the specs and instructions are here on the Publish a Trade Paperback page on CreateSpace.com, https://www.createspace.com/Products/Book/

Formatting Your Book for Quick Print
MS Word can work very well for this option. Go into Page Setup and change the page size to 5.5" x 8.5" with 1/2 margins. Try to work with a page unit of 4 pages such as 8 or 12 or 16 or 20 pages. Otherwise you will need to add some blank pages at the back to fill out the unit of 4.

Set Up a MS Word Doc at 5 1/2 x 8 1/2 and write your book in that

I have an entire course on how to layout your Kindle ebook. Step by Step, including making the cover and working with images. Easy Kindle Books, click here 

Once your book as been laid out for print or formatted for Kindle it is time to have a final proof reading done. Make sure everything is good.

8. Creating Your Book Cover for e-Book, CreateSpace/Amazon Print-on-Demand or Quick Print

For your cover you will need to create a separate file. For an ebook/Kindle, front cover only and save it as a jpg. For a printed book on CreateSpace, set up a full cover spread, back, spine and front. Both Kindle and CreateSpace/Amazon have online tools you can use to make a cover. If you are using a local quick print shop like Staples you will have a front and back but you can leave out the spine.

Cover Options
Kindle Cover Guidelines:
• Longest side must be minimum of 1000 pixels, shortest side 625 pixels, or 13.8” x 8.7” at 72 dpi and rgb jpg format.
• I like building covers at 6” x 9” at 300dpi or 1800 pixels x 2700 pixels

Canva.com has an excellent cover template option that you can use to build a cover.  You can also build one in PowerPoint. Set your document size to 6" x 9". Kindle also has a cover creator option in the file upload area

CreateSpace Cover: Creating a CreateSpacebook cover can be a tricky thing to get correct. There are plenty of freelance graphic designers to help your create your cover. CreateSpace covers are set up as a full spread with a back cover + spine + front cover + bleeds all around. CreateSpace also has a on-line Cover Creator feature that you can access to build your cover. It does a decent job and can be a excellent and quick alternative to designing and laying out a cover. 

Cover layout for CreateSpace

Quick Print Covers: Quick print covers generally need to be set up as a full spread with the back and front cover, minus the spine. If you don't have access to Adobe InDesign you can also create a very nice cover using PowerPoint. Set your page/slide up at 11" wide x 8.5" tall. Assuming your book is in the 8-12-16 page range. Again a local freelance designer can help out with your cover.

To Find Cover Ideas
A. Review books on Amazon and in store for covers that you like, they can be used for inspiration and to guide the cover designer. Look at the sample ideas.

B. Find a local freelance designer to design and layout out your cover.

C. Test several ideas and titles with associates. Facebook is a great place to test different cover options.

D. If you are going to publish your book on Amazon then reduce your cover to thumbnail size, around 1.5" wide and be sure it is readable. If you are going to print at a local quick print shop have a mock-up made for review.

We do judge books by their covers. Your reader should know at a glance what your book is about. I follow the “Don’t Make Me Think” philosophy of usability author Steve Kruge. Your book cover should have a title and if you need to give more clarity a subtitle. Subtitles are a great way to add in some important keywords and description to your title. Also add your author name to the cover. To help with design and layout ideas look at similar books in your market. Amazon is the perfect place to do this. There are many services that can help you produce a compelling cover. You contact a local graphic designer, on-line services like 99Designs.com and Fiverr.com and most of the book publishing sites offer design and editing packages.

I have an entire online course on formatting and creating your book, Easy Kindle Books, click here

9. Uploading and Publishing Your Book

Prepare your book files and upload them to the appropriate site or take to your local Quick Print shop for printing.

1. E-Book, two files needed, the book insides saved in html and a cover saved as a jpg file. Upload both files to KDP.Direct/Kindle/Amazon. MS Word works great for creating the book. To create the cover use Fiverr.com or Canva.com. Kindle also has a cover creator option that you can use to make a cover on line.

2. A print book, Upload your book files to CreateSpace.com, they are the print-on-demand self-publishing side of Amazon.com. Two pdf files are required, one for the interior and the other for the cover. Find a local freelancer to lay your book out for you. Usually created with Adobe InDesign but PowerPoint can work also. Your book can also be laid out in MS Word. CreateSpace also has a cover creator option that you can use to make a cover on line.

3. A quick print book, usually bound by staples. You will create two pdf files, the interior usually done with MS Word or InDesign and a cover. Covers can be made through Fiverr.com or Canva.com or a local freelancer.  PowerPoint also works pretty well. Create two pdf files and take them to a local quick print shop for printing. Instruct them to run them out and stapled to make a book. For the interior of the book, set your page setup to 5.5” x 8.5”. This works really well.  The cover will be 8.5” x 11” landscape if your book is under 32 pages.

4. PDF book. For your PDF book you will use just the front cover from one of the above. If you have access to Adobe Acrobat you will be able to insert a PDF of the cover into your book document. If you don't then I recommend creating a cover on the first page of your document. You can create your PDF buy going to the Print menu and selecting PDF as your printing option. Create the file and you are ready to go.

5. IngramSpark.com/Bookstore Route if you are going the bookstore route (which I don't advise when starting) then you will need to download their specs. They are going to be very similar to CreateSpace.

If you are publishing your e-book through Kindle/Amazon or your print book through CreateSpace/Amazon, you will need to upload the files and and add all the metadata: descriptions, author bio, categories, keywords and pricing.

A. Set up your free accounts at Amazon, Kindle KDP, CreateSpace,com

B. Upload your book files to Kindle/Amazon or CreateSpace/Amazon

C. Fill in all of the description copy, pricing, categories and keywords.

D. Review the uploaded books using the Amazon proofing features.

E. Push the book live on CreateSpace or Kindle or get it printed. You are Published!!!

Because of CreateSpace/Amazon and print-on-demand technology only books that have sold will get printed. No need for a garage full of books. For Kindle, electronic files of the book are delivered to an e-book reader right after someone has purchased.

If you are going the quick print direction just print what you need when you need it. When I have done this I have printed as low as 5-10 and maybe up to 30 at a time. The goal is no garage full of books.

Re-purposing Your Content and Making a Product from Your Book
You have created a PDF version of your book, how about selling it on your website. It doesn't have to be just Amazon and it doesn't have to be just a book. You can take the pdf and create a digital product with it, maybe add a couple of videos, or an audio or add a workbook and you can charge way more than what a book sells for. Check out my new course on how to do this.

Click here to learn more about Make and Sell a Product for Your Website in 15 Minutes.

10. Launch and Marketing Your Book

Launch and market your book though the popular social media channels; FaceBook, Linkedin, Twitter, Pinterest, your website, your email list and YouTube.

Time to get your book out to the world. Use social media and all your connection to highlight the book and let people know it is published.

A. Announce and launch your book through all the social media channels you are connected to. Create an event around the launch.

B. Give your book out to current and potential customers.

C. Announce your book on your website with a direct link to Amazon so readers can buy. Include a thumbnail of the cover.

D. Use an email management company like AWeber or MailChimp to manage your mailing list. Save your new book as a pdf file and use it as a lead magnet to give away in exchange for someone signing up to your email list.

E. Set up a signup box to gather email names. Using a service like AWeber or MailChimp set up an auto-responder series that sends out emails with some of your book's content and links to the book sales page on Amazon.

F.  Your book's content can be used to create excellent blog posts and videos. Be sure to include Calls to Action (CTA) to drive traffic to the book's sales page on Amazon.

I cover how to market your book in much greater detail in my How to Market Your Book online course. Click here to learn more

Learn How I Launched My Book to Amazon International Best Seller
Want to launch your book to an International Best Seller like I did, check out my course on How to Market Your Book. In fact you can download my case study with examples for free and learn what I did to get my first best seller. Just scroll down to the Class Curriculum after clicking this link and download the pdf. How to Market your Book, Click Here

Re-purposing Your Book Content for Additional Products

You have made your book, now what? What do I do with it? How do I make money from it? Your book is just the beginning, you now re-purpose it into other products and services. Create it once and use it over and over for different products. 

Book Content Can Be Turned Into Any One of the Following Products:
• Physical Book from an ebook
• E-Book/Kindle form a physical book
• PDF book
• Workbook, worksheets, workbooks can sell for many times what a book sells for
• Audio recording of the book, mp3
• Audio program or course built around the book
• PowerPoint presentations
• Record the PowerPoint presentation and make a video, preview on YouTube
• Annotated versions
• Webinar. Use some of these other products as a bonus or sell Seminars
• Google Hangout with other authors or experts to discuss the book or topic
• Interviews and guest blog posts around your topic
• Video training courses around your topic. Each chapter becomes a video
• Cheat sheets, assessments, how-to sheets
• Take the illustrations and make a picture book
• Take the illustrations and use the art on sites such as CafePress.com and Zazzle.com for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights
• Book content can easily become blog posts or podcasts
• Build a resource list to go with the book, readers love resource lists
• Build affiliate offers into your list

Sites to Use for Creating Additional Products
Gift and Apparel Producers. On Demand Manufacturing
CafePress.  http://www.cafepress.com
Zazzle.  http://www.zazzle.com
Spreadshirt.  http://www.spreadshirt.com/
Printfection.  http://www.printfection.com
Printful.com https://www.printful.com/

Sites for product fulfillment
Disk.com, single source for printing, manufacturing and fulfiullment http://www.disk.com/

Sites for Creating Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books, http://www.createspace.com
• Speaker Fulfillment Services. http://speakerfulfillmentservices.com/
• ACX.com and Audible.com, audio side of Amazon. http://www.acx.com

* * * BONUS SECTION * * *

How to Make an Amazon Best Selling Book

The theory for producing a best selling book is to drive as many people as you can to buy your book through the narrowest time frame in a book category that doesn’t have very many books in it. You also want to pick a category that doesn’t have a popular best selling author or big selling book at the top that you have to take on.

This is why building your platform is important; you need fans to do this. If you can do this it is very likely that you can create a bestselling book. Maybe even a #1 category best seller. It won’t last long so be sure to screen capture the Products Details area of the Amazon sales page for your marketing. Generally this technique works best with Kindle books because you can lower the price down to $.99. But I have also seen it work with paperback books but the per book price will by much higher.

Step 1. Research Your Categories.
• Look at your competitors books for category ideas

• Select specific book categories that have under 5-7000 books in them, better if you can find one with low thousands or even hundreds of books.

• Try to find a category that doesn’t have books in the top 2,000-5,000 overall Amazon sales rank. Also look for categories that don’t have a superstar writer or celebrity at the top. It is almost impossible to beat them, look for different categories

• When you upload your book, select the BASAC book categories as close as you can to the Amazon categories. Be sure to include in your description and keywords and even your title/subtitle the Amazon categories that you want to be in. You are helping Amazon figure out where your book should sit.

Step 2. Pre-Launch Your Book
Remember the goal here is to drive as many sales as you can through the narrowest time frame with as many people as you can.

• Prepare and send out your launch announcement or any articles that you might be releasing to your Blog and Influencers network.

• Send press releases out to PR sites free and paid.

• Try to build a street team around your book launch. These are fans that you have that support you and will buy the first copies and post though out their networks. This can be huge, even just a couple of people can make a huge difference.

• Set up a virtual book tour. A virtual book tour are articles and interviews that you have created about you and your book that are hosted on other people’s blogs and websites. Start early and build these relationships.

• E-mail your list that you are launching your book and would love to have their support. Give them the book link and instructions on when to buy.

• Lower your Kindle price to $.99. Have a few friends buy a copy of the book and write several positive reviews. You want to make sure everything is working sales wise. It is ok to have the book live, just keep it quiet.

• If released over CreateSpace lower your price as much as you can.

Step 3. Launch/Release Your Book.
Remember to create a best selling Amazon category book you want to drive as many people as you can to buy your book through the narrowest time frame in a book category that doesn’t have very many books in it.

• Announce your book is live on your social media sites, include a cover shot and the link to Amazon.com.

• E-mail your list that your book is now live.

• Announce your book is live on your blog, websites, make a book trailer video and host on YouTube and all your sites. Any and everyplace you have exposure to the world, announce your book is live.

• Get you street team announcing your book is live through all their social media sites with live links to Amazon

• If you are giving away a free bonus gift tell everyone how to get it.

• Conduct a Virtual Launch Party on Google Hangout.

• Release your Virtual Book launch and tour.

• This is key, post your progress in your social media accounts during the launch day about what is going on, how exciting it is. Make it an event. Encourage others to join in, get your fans involved to get you over the top to a #1 position.

• Be sure to screen capture your Amazon ranking as you climb, don’t try to guess the top, just keep recording the screen during the day. This information is located in the Product Details section of your Amazon book sales page.

• Amazon updates on an hourly basis but sometimes nothing happens for hours and then it starts to roll, you will have to pay attention for 24 hours. Having a few fans in other time zones can really help out with the watching.

Step 4. Re-Release/Announce the Book Release at the End of The Day
• Re-e-mail your list and repost in Social Media about your launch, be sure to not burn out this list.

• You can push books over the top during the night by letting readers know how close you are to #1.

• Watch what is happening the next day, some countries take a day or so to catch up to the #1 ranking.

• International best sellers can be done with as few as 3-5 book sales, build relationships with fans in other countries.  This turns you into an International Best Seller

• Remember to check your rankings and screen capture, #1s and Hot New Releases

Step 5. Thank Everyone for All the Support
• Thank everyone for the support and help. Especially thank your super fans and anyone that reposted through their networks for you.

• Update all your bios about your new best selling #1 status.

• Post the screen shots of the new rankings and the success. You will be surprised, people will still be buying. People like success.

• Have your book cover update with a best selling burst or banner.

Learn How I Launched My Book to Amazon International Best Seller
Want to launch your book to an International Best Seller like I did, check out my course on How to Market Your Book. In fact you can download my detailes case study with examples for free and learn what I did to get my first best seller. Just scroll down to the Class Curriculum after clicking this link and download the pdf. How to Market your Book, Click Here

Case Study, How I Launched My Book Marketing Check List to #1 International Best Seller: Overview, for more details click the link above

How I Launched My Book Marketing Checklist Book to #1 International Best Seller

Step 1: Pre-Launch: Write Out Your Launch Plan

Step 2: Pre-Launch: pick categories and keywords for your book.

Step 3: Pre-Lunch, Make sure your book is live on Amazon and can be purchased, buy a copy.

Step 4: Pre-Launch: Prepare a media kit with launch graphics; cover shots, author head shots, text and links to your Amazon book sales page.

Step 5: Pre-Launch: Research some other book launches and their descriptive text for inspiration on how to write yours. Google “recent book launches.”

Step 6: Pre-Launch: Set up a MS Word document with your description text and links to Amazon.

Step 7: 9:00am Launch: Release your new book, we begin.

Step 8: Launch: Post your book launch notices everywhere you can.

Step 9: Launch: Thank your fans for buying your book, build social proof.

Step 10: Launch: Record your progress on Amazon rankings with screenshots.

Step 11: Launch: Continue to post updates during the day, post screenshots of any progress on Amazon in your social media sites.

Step 12: Launch: In the evening do another round of launch notices. Encourage people to push you over the top.

Step 13: Launch: Be sure to screencapture all results. The rankings don’t last that long on Amazon. You will need these for marketing.

Step 14: Post-Launch: Thank your fans again for their support. Post the results of how high you got in the rankings. Did you get bestseller?

Step 15: Post-launch: Update all your bios with your new best seller status.

1 comment:

  1. Bruce, you are amazing, and so productive! THANKS!