Friday, October 20, 2017

TRAINING SESSION, Learn How to Make a Journal Book Using InDesign,

I will be live today in the How to Publish Your Book Facebook Group teaching how to make a Journal Book using InDesign. The training session is today at 3:00pm EST October 20, 2017. Come over and join the group and check out the session. Journal Books are fun and easy to make


To know more about the full training course check out EasyJournalBooks.com

You can check out the training session video by Clicking Here, How to Make a Journal Book Using InDesign

Thursday, September 21, 2017

How to Layout Out a 2 Page Photo Spread in PowerPoint and Adobe Indesign



Training Video on How to Layout Out a 2 Page Photo Spread in PowerPoint and Adobe Indesign. J. Bruce Jones takes you through the steps to properly layout a photo that goes across two pages in your book. The training covers laying out the page in PowerPoint, setting up the page and creating margins, and how to crop and place your photo correctly so that it will go across two pages. We then go into Adobe InDesign and repeat the training.

 J. Bruce Jones "Bruce The Book Guy," author of over 40 books teaches self-publishers how to design, layout, publish, market and sell their book. If you want to know more please visit the Courses page here on the website.

Wednesday, September 13, 2017

Making and Selling Products Quickly for Your Website on the Monetize U Show, Interview with J. Bruce Jones



What a fun afternoon on Tuesday with Gail Turner Brown and RL Chance and the Monetize U Show. They interviewed me on making and selling products for your website in 15 minutes. We had a great conversation on all aspects of making a quick pdf product and selling it on your website. How to create the content. The tools you need. How to format it the document. Where to host if on the web and how to price it. Gail and Chance are real take action kind of people. We ended up have a fantastic after show conversation that went on for over an hour.

You can check them out on Facebook at https://www.facebook.com/monetizeu/
and on-line at TheMonetizeUShow.com

Here is the show




Check out the course.
If you want to know more about building products quickly for your website I have put together a short course called Make and Sell a Product for Your Website in 15 Minutes, click this link to learn more.

Included in the Course:
Quick Version Video of how to Make a product and Sell it on Gumroad.com and your website, plus a companion book.

5 Part Video Training Series on making and selling a product, we dive into more detail. Hosted by Diane K. Bell, Bruce Jones walks you through the essential steps from coming up with an idea for a product, building it and then selling your new creation on your website. Includes:
1. Product Idea
2. Creating the Product
3. Hosting Your Product
4. Marketing Your Product
5. Selling Your Product

Includes a Bonus Video Case Study on how to create a quick pdf product and a video version of what you just created. For the product I create a quick guide on how to launch a book to an Amazon Bestseller.

Bonus PDF, Write a Book_Top Ten Tips Book Technique, included in the course. This book tells you how to quickly create a book from what you already know in ten steps.


Saturday, September 9, 2017

Make and Sell a Product for Your Website in 15 Minutes and the PrintfulChallenge

I have been participating in the PrintfulChallenge from Printful.com. This challenge is about 30 different ways to market your products and grow your store. They are wrapping it around their tshirts, hats and mugs but really it can be applied to any product or presence online. I am taking part in it and showing my progress in my How to Publish Your Book Facebook group. Be sure to come over and check it out.

Check it out the Printful Challenge here, Grow Your Store with Printful's eCommerce Challenge




Day 3 in the [PrintfulChallenge] is Product Description. The task to review and rewrite the description of one of your products. I took it as a opportunity to update a product that I put together a while back on How to Make and Sell a Product for Your Website in 15 Minutes. On Tuesday, September 12th, I will be a guest on the Monetize Show with Gail Turner Brown and RL Chance talking about product creation. I love having a deadline to get things done. Below is my new text. I will share the link for the show as soon as I have it. You can check out the updated product.



Welcome to the How to Make and Sell a Product for Your Website in 15 Minutes, a mini course on how to make a simple digital product based on what is already sitting in your computer and sell it on your website. There are so many ways now to create and sell products on-line that there is no reason to not get started. This course is about getting that thrill of making your first dollar. Once you know how you can make lots more.

Included in the Course:
Quick Version of how to Make a product and Sell it on Gumroad.com and your website

5 Part Video Series on making and selling a product, we dive into more detail. Hosted by Diane Belle, Bruce Jones walks you through the essential steps from coming up with an idea for a product, building it and then selling your new creation on your website.

Includes a Bonus Video on how to create a quick pdf product and a video version of what you just created. For the product I create a quick guide on how to launch a book to an Amazon Bestseller.
Bruce Jones is the creator of over 50 on-line products from a very successful clip-art map collection, over 40 books, pdf collections, posters, on-line courses, t-shirt, mugs and many more. Bruce has been creating products for over 25 years.

Bruce Jones is the creator of over 50 on-line products from a very successful clip-art map collection, over 40 books, pdf collections, posters, on-line courses, t-shirt, mugs and many more. Bruce has been creating products for over 25 years.

Buy Make and Sell Products

Tuesday, August 1, 2017

Amazon Day: Training, Understanding the Amazon Book Sales Page • 5 Day Book Marketing Challenge



Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.

Book Photo Graphics
I like a variety of sizes; 2”, 4” and 6” images in jpg, rgb format. 300dpi resolution for print and 72dpi for web. Be sure to ask your book cover designer for these images. Make this part of the original book cover design project. If you can only get one resolution then go for the 72dpi so you can easily market on-line.


Your Book Info and Description
• Book descriptions, a short ten word sentence or so for use in posting on social media or at the end of a post. Then a 50-100 word description, 250-500 word description. 
• Include info about the book, specs, ISBN number, pages
• Where to buy your book, print and e-book with links
• Book reviews, look at Amazon reviews
• A sample chapter
• A Book Trailer video if possible, Watch for Day 4: YouTube Day we will be creating one.

Author Photos
Spend a little money and have a professional photo done. Also be sure to have some images done with and without you holding your book up next to your head. Have several different sizes produced. I like a 2”, 4” and 6” images in 300dpi for print uses and 72dpi for web use. You can also do these yourself with your phone

Author Bio
Have several different length bios for different uses
•  A very short, one sentence or so bio you can use at the end of a blog post, remember to include your web address and mention your book.
•  50-100 word bio and a 250-500 word bio.

Contact Details
• Phone, e-mail, Skype, website address, social media addresses

Social Media Links
• List all of your social media connections, YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.
• Recent speaking events, maybe a video or two if possible of your speaking.

Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi

• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio

• Table of Contents

• Book and ebook specs

• Create a listing of your social media accounts, including the links

• Create a list of where your book is available for sale and the URL weblinks

• Include any speaking events that you have done


Purchase the Entire Course

If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook 


Media Kit Day: Goals, Building Your Book and Author Media Kit • 5 Day Book Marketing Challenge



Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.

In today's Media Kit Day training video we create our media kit. The book and author photos, our book descriptions, and author descriptions and all the elements we will need to promote and market our books.

Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi

• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio

• Table of Contents

• Book and ebook specs

• Create a listing of your social media accounts, including the links

• Create a list of where your book is available for sale and the URL weblinks

• Include any speaking events that you have done

Day 1: Media Kit Day Worksheet, What I Did


GOAL: Build a Book Media Kit• Book cover graphics, 2”, 4”, 6”, jpg format, 72dpi and if possible 300dpi


• A short 10 word sentence for use in posting on social media or at the end of a post.
Learn how to market your book with the Book Marketing Checklist for Self-Publishing by J. Bruce Jones, available at Amazon.com

• 50-100 word book description
Bruce's latest book is Book Marketing Checklist for Self-Publishing, which went to # International Best Selling status in three countries this spring. The book is about how to market and launch your book on Amazon.com. It includes many of the tasks that you will need to do to launch and have a successfully selling book. Including three levels of book launching action plans. One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers. Book Marketing Checklist for Self-Publishers tells you how. Available at Amazon.com

Includes:
3 Simple Things I Would Do to Market My Book

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources

Book Marketing Checklist for Self-Publishing is available at Amazon in Print and Kindle. J. Bruce Jones is the author and creator of over 40 books and training courses for authors who are self-publishing their books.

• 250-500 word book description


• Table of Contents, these are your sell lines for your book, these are the book’s benefits. Included some of these in your description.

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources


•  Be sure to include in your book specs info about the book, ISBN number, pages, size, paperback/hardcover, black/white, color. Maybe your book’s category

• Amazon Print
•  Paperback: 52 pages
•  Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
•  Language: English
•  ISBN-10: 1530067065
•  ISBN-13: 978-1530067060
•  Product Dimensions: 6 x 9 inches

• Amazon Kindle
•  Print Length: 65 pages
•  Simultaneous Device Usage: Unlimited
•  Publisher: Bruce Jones Design Inc. (March 3, 2016)
•  Publication Date: March 3, 2016
•  Sold by: Amazon Digital Services LLC
•  Language: English
•  ASIN: B01CJ9K4F0


•  Where to buy your book, print and ebook sites including the URL links. Amazon, Barn & Noble, Kindle, etc.

• Amazon Paperback Link (or where ever you are selling your book)
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle Link
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0


•  Book reviews, look at Amazon reviews. Look at your reviews for comments and quotes that you might be able to use in your descriptions

4 star
Very good information and advice to help one with self-publishing. But I have to laugh. Once again, I find another author who doesn't follow his own advice. At the outset, he warns that proper writing, i.e., grammar and spelling, etc., is very important. And then he doesn't do it himself. As noted inside, it does detract from the book's quality. Bottom line: If you're writing about writing, write it right.

5 star
An excellent aid in how to market one’s self-published books, Book Marketing Checklist reads as a concise workbook, giving various helpful tips and hints (that I’ll now be applying to help market my own books). I especially liked how Mr. Jones broke down into 3 levels how involved one could get in the marketing process. This approach is a good one, because some authors are new to promoting their books, while others are further along. All in all, it’s a very helpful read and I would recommend it to other self-published authors.


Author Media Kit

Have several different length bios for different uses

• Author photos, same as the book, a 2”, 4” and 6”, plus photos of your head with you holding your book next to it. Same thing 2”, 4” and 6”, 72 dpi for web and 300dpi for print. You can do these with your phone.



• A very short one sentence or so bio you can use at the end of a blog post, remember to include your web address.

J. Bruce Jones Is the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Learn more about me at BruceTheBookGuy.com

J. Bruce Jones Is the best selling author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Bruce’s latest book is Book Marketing Checklist for Self-Publishing available at Amazon.com.

• 50-100 word author bio
Bruce Jones is an #1 International Best Selling Author, graphic designer, and product developer. Bruce writes, speaks and consults on publishing, social media, blogging, video and general marketing. Bruce is the creator of the World of Maps editable PowerPoint and Illustrator map collections used for business and sales presentations worldwide. Bruce is the author or creator of over 40 books on geography, music, business, children’s and coloring and also practices Tai Chi.

Bruce has been teaching and consulting on self-publishing and indie books for as many years as he has been making them. With the release of his course How to Market Your Book, Bruce is able to bring his experiences and knowledge to everyone else.

• 250-500 word author bio

• Contact info including, phone, e-mail, Skype address, website address, social media addresses


Social Media Links
• List all of your social media connections and web addresses:
YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.

Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/

Speaking
• Recent events where you spoke, maybe a video or two if possible of you speaking.


Make Market Launch It San Diego Event, spoke on how to build and launch a product in 15 minutes


Purchase the Entire Challenge Course with Bonuses

If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus How to Make a Blog video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full
Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

 

Sunday, July 30, 2017

Challenge Prep Day, Taking Your Book's Market Snap Shot, Where Does it Sit?

 Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up. 


My Kindle sales for Book Marketing Checklist doubled while making the Challenge


Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up.

So here are my numbers for July, 

Kindle 5 sales
CreateSpace/Amazon, paperback 0 sales, upp, zero. 
Lots of room for improvement

What is interesting is that during the 3 days or so that I was building my videos and trying different things I ended up doubling my Kindle July sales. It works, getting out there and marketing my book helps. I went from 5 to 10, not great but activity works, YEA!!.

You can see all of my Snap Shot in the Workbook Bruce's Sample in the Files area

The other areas that I recorded and want to watch are my social media and blog traffic. Since I have pushed out and shared I have seen people coming over to join the group from Daniel Hall Real Fast groups. Follow Daniel he does great stuff. I also shared the [5 DAY CHALLENGE] with other FB groups. My Twitter numbers are going up, the blog visitors are going up. I posted the video on YouTube, Pinterest, 2 Blogs, all are ways to promote your book. I need to watch them all.

Success in marketing has a lot to do with marketing where you are and then where you want to go. What is working, what isn't and then adjusting. It is a continual process. But the key is taking action.



5 Day Book Marketing Challenge Prep Day:

Taking a Market Snap Shot of Your Book and Setting up Your Social Media Worksheet


Here is my Book Market Checklist for Self-Publishing Snap Shot
Be sure to download the 5 Day Book Marketing Challenge Workbook located in the Facebook Group


Welcome to the 5 Day Book Marketing Challenge. The goal with this challenge is to introduce you to a set of skills you can use to market your book and give your book a basic footprint in the world. I want you to use the worksheets to record your results and to also create a library of elements that you can use for your marketing. To get started I want you to take a Snap Shot of where you are with your book and its exposure.

In this edited Workbook I have taken the Challenge myself and record my results. Look at what I have done to market my books and use it as an example for yours. Think of it as a swipe file. Take my bios, descriptions and video scripts, and change them to be yours.

GOAL: Collect and Write Down Your Book Snap Shot, here is mine.

Book Snap Shot


• Book title and subtitle
Book Marketing Checklist for Self-Publishing: Complete Book Launch Action Plan Included

• Author(s), Illustrator
J. Bruce Jones

• Where did you publish your book?
- CreateSpace/Amazon Yes, paperback

- Kindle/Amazon, ebook

• ISBN and ASIN Numbers, number of pages, size, pictures, black/white or color, paperback, hardcover, etc. This info is located in the Product Details area on your Amazon book sales page, just scroll down and you will find it. Print and Kindle ebook have different specs.
 

Paperback
• Paperback: 52 pages
• Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
• Language: English
• ISBN-10: 1530067065
• ISBN-13: 978-1530067060
• Product Dimensions: 6 x 9 inches
 

Kindle ebook
• File Size: 1978 KB
• Print Length: 65 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Bruce Jones Design Inc. (March 3, 2016)
• Publication Date: March 3, 2016
• Sold by: Amazon Digital Services LLC
• Language: English
• ASIN: B01CJ9K4F0

Categories and Keywords

• What are your book’s categories and its keywords?
Original CreateSpace Category
Business & Economics / Marketing / Direct

• Amazon’s current category
• #1218 in Books > Business & Money > Marketing & Sales > Marketing > Direct

• CreateSpace Keywords you are allowed up to 5 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch

• Original Kindle ebook Categories (2)

• Nonfiction > Business & Economics > Marketing > General
• Education & Reference > Reference > Writing Skills

• Amazon’s current Kindle categories
• #975 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Education & Reference
• #1070 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Writing Skills
• #1713 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Business & Money

• Kindle Keywords
, you are allowed up to 7 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch, marketing checklist, best selling books

• Record the link to your Amazon or other sales page.
 Amazon Paperback Book
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle ebook
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0

Current monthly sales, reviews-good and bad, this is your base line.
CreateSpace Monthly Sales, Located in your account dashboard, None, 16 reviews, 4s and 5s

Kindle Monthly Sales, See Reports in your account, 5 books July



CLICK HERE TO BUY THE FULL COURSE WITH BONUSES

 

Author Exposure Snap Shot

• Author
J. Bruce Jones

• Contact
XXXX@bjdesign.com
XXXX@gmail.com
Phone number

• What web platforms do you have, write down the sites and addresses?

• Main Website Address:
https://www.brucejonesdesign.com/

• Main Blog Address:
http://brucethebookguy.blogspot.com/

• Social Media Platforms:
Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/


• What online groups are you in, Facebook, Linkedin, professional, personal?
Linkedin, Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
https://www.linkedin.com/groups/1515307

Linkedin, Book Publishing Professionals
https://www.linkedin.com/groups/63223

Facebook, How to Publish Your Book
https://www.facebook.com/groups/HowToPublishYourBook/

Facebook, Self-Publishing and Book Marketing
https://www.facebook.com/groups/selfpublishingandbookmarketing/

Facebook, Real Fast Book
https://www.facebook.com/groups/314894431928205/

• What organizations, associations and groups, on or off-line are you associated with
, make a list. Do these groups communicate with their members? Do they have a newsletter or something similar that you might be able to join? Record the group.

• What local media outlets do you have around your community, news, community papers, radio, TV, Patch?
The Mystic Times, 47 Eugene O’Neil Drive, New London, CT 06320, email contact XXXX.theday.com

• Connections:
Look through your connections, Facebook, Linkedin, Twitter, etc and see if you have any influencers or people with large followings.
Daniel Hall
Pat Flynn

• Want to Connect to: Who would you love to be connected to, who would help you the most?
Joanna Penn, TheCreativePenn.com
Joel Friedlander, TheBookDesigner.com


Ok, there you go, 



Purchase the Entire Course
If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook