Thursday, January 17, 2019

We are Live, The Self-Publishing Manual Book Launch and Success to #1 on Kindle

We are Live, The Self-Publishing Manual Book Launch

Yesterday I did the official book launch for The Self-Publishing Manual. I used and held a live launch for 1 1/2 hours. It all went great. I took everyone on a behind the scenes look at what happens with a book launch. All the social media posts, sending out emails, doing blog posts and keeping everyone up-to-date with the results. It all worked, the book reached #1 for Electronic Documents in Kindle and #2 for Print and #13 in the UK for Kindle. This was amazing in that I didn't change the price and left them at their list price. More details to come.

Below is a replay of the launch.

#1 for the Kindle e-book in Electronic Documents

#2 for the Paperback book in Electronic Documents

Wednesday, January 16, 2019

The Self-Publishing Manual: Create and Publish Your Own Print and e-Book, Releases Today

I am pleased to announce the release of my new book, The Self-Publishing Manual: Create and Publish Your Own Print and e-Book, by J. Bruce Jones
The Self-Publishing Manual takes you through the book publishing process from beginning to end. It answers your questions and shows you how to publish your book. The book is organized into three parts.

Part 1 covers key publishing questions such as where do I publish? How do royalties work? What is an ISBN number? How to create a KDP/Kindle Print Book or a Kindle E-Book and how does copyright work?

Part 2 is an overview of the creating and publishing process. The Self-Publishing Manual breaks it down into 12 clear and easy to understand steps. We start by creating the content, then design and layout, and finally publishing and marketing.

Self-Publishing Manual Book Trailer Video from Bruce Jones on Vimeo.

The Self-Publishing Manual includes three checklists, the Self-Publishing Checklist, the Launch and Marketing Checklist, and the Best-seller Checklist.

Part 3 is the bonus section, we learn how to launch our book as an Amazon best-seller. How to create a book using my Top Ten Technique and we wrap up with a publishing resource list. The Self-Publishing Manual contains the latest information on KDP/Kindle publishing.

J. Bruce Jones is an international best-selling author. He has created or authored over 40 published books. The Self-Publishing Manual shares Bruce's secrets from over 30 years of graphic design and book publishing.

The Self-Publishing Manual is available at Amazon in both paperback and Kindle e-book.

Print Paperback Available at Amazon

Kindle e-Book Available at Amazon

Saturday, January 12, 2019

Creating a Book Trailer Video for Your Book Launch and Marketing

Creating a Book Trailer Video for Your Book Launch and Marketing

Creating a book trailer is one of the parts needed for your book marketing. You can use the book trailer for the launch, your website, and spread around social media. Anywhere you want to promote your new book. I just used it on my Amazon sales page. Just look down at the bottom and there is a section to upload one.

In this video, I take you through the steps for creating your own book trailer video. They are very easy to make using the video recorder on your smartphone.

3 Key Points You Want to Cover in Your Book Trailer Video.
1. What you have got, this is the book. Show it.
2. What it will do for the reader. Talk about the benefits. Just reading your table of contents is a great place to start.
3. What you want people to do, go buy the book. Tell them where they can get.

Upload the video to YouTube or Vimeo and start spreading it around. In the video description include the links to the Amazon sales page.

Upload your book trailer video to your Amazon Sales Page.

Saturday, January 5, 2019

What Are Some Good Books on the Art of Writing?

What Are Some Good Books on the Art of Writing?
I get some version of this question all the time. I talk about some in my new book The Self-Publishing Manual. Below is an excerpt from the book

1. Writing Your Book
The steps to writing your book can many, there are no strict rules of thumb. There are a million ways to write a book and many good books on it. The one you choose will be the one that fits your style. Questions you might consider asking yourself is. Is your book all text or all pictures or a combination of both? Are you writing a novel, creating a children’s book, a how-to book, cookbook, or poetry book? Whatever it is, begin by putting your ideas down on paper or on a computer. Create an outline or mind map of ideas. You can also dictate or record yourself speaking your ideas and then transcribe and edit. Let the creative ideas flow and build one on top of the other. You will begin to see the magic of your writing abilities take form.

This book isn’t about the mechanics of writing, it is about publishing what you have written. But I do have my technique for writing books. I call it the 
Top Ten Technique for Creating a Book. You can read more in the Self-Publishing Manual.

My advice is to write your book using a standard word processing program like MS-Word or Google Docs. Keep the layout simple. Leave the formatting to your graphic designer. Below are many resources available to help you with your writing.

Some of the book writing resources that I like:
• Bird by Bird by Anne Lamott, this is a classic
• One of my favorite resources is Steven Pressfield’s blog and his books. He is a wonderful writer of fiction, non-fiction and the process of writing. Check out “The Series” area of his blog. Pressfield has an entire series of excellent how-to books on writing. Including, The War of Art, Break Through the Blocks and Win Your Inner Creative. 
The Story Grid: What Good Editors Know, Shawn Coyne
On Writing, A Memoir of the Craft, Steven King
On Writing Well, William Zinsser
The Writing Life, Annie Dillard
How to Write Bestselling Fiction, Dean Koontz
The Elements of Style, Strunk and White
Write, Publish, Repeat, by Sean Platt and Johnny B. Truant. This book is a must on how to manage your writing and build a career and income from your books. This is one of the best I have read on how to structure your books to lead your readers from one book the next. I recommend it.
•  Joanna Penn and blog and books. Joanna is a British best-selling thriller author. Penn writes on writing, marketing, publishing and making a living as an author. Her book How to Market a Book is excellent.

J. Bruce Jones is an international best-selling author. He has created or authored over 40 published books. The Self-Publishing Manual shares Bruce's secrets from over 30 years of graphic design and publishing.

The Self-Publishing Manual is available at

Monday, December 31, 2018

How to Create Your Books Media Kit for a Book Launch

How to Create Your Book's Media Kit for a Launch.
In this Self-Publishing Manual training, I show you how to create all the graphics and swipe files you will need for launching your book.

In this video, I cover how to make a flat book cover shots, 3D book, and headshots of you and your book. These are super easy to make. We then go to your books swipe file which has your book description, author bio, Amazon book links, social media links and any other info you might need to launch your book.

J. Bruce Jones is an international best-selling author. He has created or authored over 40 published books. The Self-Publishing Manual shares Bruce's secrets from over 30 years of graphic design and publishing.

The Self-Publishing Manual is available at

Friday, December 28, 2018

The Book Launch Checklist for Launching Your Self-Published Book

Learn the Steps for Launching Your Self-Published Book

Pulling from my book, The Self-Publishing Manual, Create and Publish Your Own Print and e-Book, I walk you through the steps for Pre-Launching, Launching and Post-Book Launching your book.

Self-Publishing Book Launch Checklist

It is time to get your book out into the world. Use social media and all your connections (your platform) to highlight and showcase your book. Let people know your book is published. Be sure to include a live web link from any posts back to the Amazon sales page so people can buy your book. Here are some basic steps you can take.

Pre-Book Launch Day

1. Write Out Your Launch Plan, prepare a calendar
• Research some other book launches and their descriptive text for inspiration on how to write yours. Google “how to run a successful book launch”

2. Prepare a media kit with launch graphics: this is your library of elements for launching your book.
The media kit should include all the graphics assets you will need to promote your book. JPG images of your book cover, flat and 3D. Your headshot, a good book and author description, a book trailer video for YouTube and your blog. Have a physical copy of the paperback version to hold up in photos.
• Includes a good book description and author bio. All the links for your book on Amazon and anywhere else
• Have a links list of your Social Media and web properties for easy access.
• Create a book trailer video. This can be posted on Amazon and in your Amazon Author Central Account

3. Work on building an e-mailing list, increasing your platform, and getting greater exposure. Pre-release a pdf version of your book. Use several chapters as a lead magnet to attract subscribers.

4. Set up your Amazon Author Central Page. Link your book, update your bio, add images and videos once the book is published.

5. Set up some launch day interviews. Develop some articles based on your book that you can post on a blog. Develop a virtual book tour. This should be an ongoing effort while you are writing your book. Develop connections to influencers in your market, join Facebook groups, Twitter, Bloggers. Build a Dream 100 of influencers.

6. Set up a Launch Team. Team members should purchase a copy of the book and post an honest review on Amazon. Try to have some international members. This will be helpful on launch day.

7. Prepare an Event for Launch Day. Using a Facebook Group and Facebook Live you can hold a live summit with experts. Have additional training around your topic. Take questions. Host an and broadcast a party.

8. Prepare for Launch Day
• Make a launch video, “What I have (my new book), What it includes (table of contents), What I want you to do (where to get it, Amazon)”
• Prepare all your links for handy access, Twitter, Facebook groups, websites, social media sites
• Have a swipe file with a series of pre-written announcements for social media, different lengths. Be sure to have the Amazon book link in the announcements.
• Media kit ready
• Launch team ready to go, access to announcement swipe file and media kit.
• Blog announcement ready
• Record a couple of interviews that you can post, prepare for a Facebook Live broadcast
• Have a physical copy of the book that you can hold up in interviews
• Have pictures of you holding your book.
• Write a Press Release

Look for local media in your community. There are local newspapers, magazines, websites, libraries all around you. They love it when a hometown author releases a new book story.

Book Launch Day

1. Make sure your book is live on Amazon and can be purchased, buying a copy will start the ranking.

2. Announce the Release your new book, live video works well for this. Post in all your social media channels. Include your Facebook Page, LinkedIn, Twitter, Pinterest, YouTube.

3.  Post your book launch notices everywhere you can. Release your announcement video and a book trailer video, Blog the announcement, Facebook Live and posts. All social media. Send the announcement to your e-mail list. Blast out as much as you can. Ask for everyone’s support.
• Be sure all posts are linked to the book’s Amazon sales page.
• Update all of your online bios and listings.
• Use your announcement swipe file to speed up posting

4. Your Launch Team should also be posting on their social media sites. Send your swipe to file to all Team members.

5. Create an event if possible, make the launch fun. Do interviews. Show behind the scenes. Do some special training.

6. Thank your fans for buying your book, build social proof. Ask for reviews. Like and Repost any comments.

Screenshot your books Amazon Ranking

7. Record your book’s rank progress on Amazon with screenshots. This is located in the Product Details area of the Amazon book page.
• Continue to post updates about your progress during the day, post screenshots of any progress on Amazon in your social media sites.

8. In the evening do another round of launch notices. Encourage people to push you over the top if you are getting close to a #1 Category ranking. Also look at the Hot New Releases for rankings.
• Be sure to screen capture all results. Amazon updates every hour. The rankings do not last that long on Amazon, so pay attention. You can use these screenshots for marketing. Your Team can be very helpful in monitoring Amazon and grabbing screenshots.

Give your book out to current and potential customers. Your book is now your brochure or business card. People don’t throw away books. Make sure all your contact info and services are in your book.

Post-Book Launch

1. Thank your fans again for their support. Do this on social media, maybe add a thank you video. Be sure to include the book link to Amazon.

2. Follow up on international sales, sometimes they happen the next day.

3. Announce the launch again on social media.

4. Post the results of how high you got in the Amazon rankings. Did you get bestseller?

5. Update all your bio’s, profiles and listings on your social media sites that you have a new book and maybe new best-seller. Update your blog author bio.

6. Start posting sections of your book on your blog. Include a short bio and sales line with links to Amazon on everyone.

7. Drop an ad for your book around the blog postings. Use the power of Google to bring visitors to your site using your book’s content. There are free blogs and websites you can use.

8. Save your new book as a pdf file and use it as a lead magnet to continue your marketing. Give your book away in exchange for someone signing up to your email list.

On your website set up an email sign-up box to gather email names. Using a service like or, you can set up an auto-responder series that sends out emails with some of your book’s content and links to the book sales page on Amazon.

There are many companies you can use to manage your email list.

J. Bruce Jones is an international best-selling author. He has created or authored over 40 published books. The Self-Publishing Manual shares Bruce's secrets from over 30 years of graphic design and publishing.

Click below to check out the book on Amazon

Launching The Self-Publishing Manual, Create and Publish Your Own Print and e-Book

Launching The Self-Publishing Manual, Create and Publish Your Own Print and e-Book

Bruce introduces his new book and the upcoming book launch in the How to Publish Your Book Facebook Group. Over the next several weeks I will be conducting a series of training broadcasts on all aspect of launching my new book.

The Self-Publishing Manual Ranked at #3 in Electronic Documents

What is amazing is that this video pushed my book from #225 to # 3 on Amazon in Electronic Documents and #12 in Book Design. What is unusual is that most people do book launches with Kindle e-books and price them at $.99. I did this with a $30 paperback book. A huge thank you to all. I think it is partly the power of having an engaged platform and active fans. And having a much better book title that tells you exactly what the book is about. Having a platform to launch your book into is essential. I recommend using video to promote your books in any way that you can

You can check out the book on Amazon

Sunday, December 23, 2018

Tons of New Content Being Released into the Public Domain Area January 1, 2019

As of January 1, all works published in the US in 1923 will be in the public domain. We have been waiting 21 years for this date to happen in the copyright world. This will include poems by Robert Frost, and films by Cecil B. Demille. It includes books, musical compositions, paintings, poems, films, and photographs. There has been a 20 year freezing of content and that is ending a New Years. This also means we have tons of new content to make into books, films, and songs.

You can read more about it on the site.
For The First Time in More Than 20 Years, Copyrighted Works Will Enter the Public Domain

Mentioned in the article
HathiTrust Digital Library

Tuesday, December 18, 2018

Where Do I Self-Publish My Book?

Where Do I Publish My Book?
The main self-publishing path leads to Amazon and Kindle Direct Publishing (KDP). Kindle publishes both e-books and paperback–print-on-demand books. You create your book using programs like MS-Word, Adobe InDesign and PowerPoint. Once that is complete you create a cover. The two files are upload to Files get reviewed for any technical issues but not editorial. Once approved, you hit publish and you are a published author. Now starts the hard part, marketing and selling your book. With self-publishing, everything is under your control. You keep all the rights to your content.

There are also many other outlets for publishing your book.  Sites such as,, Barns & Noble Press,,,, and and more. The message here is that you can publish your book when and how you want and under your own control.

Resources, Self-Publishing:

E-Book Publishers, the main e-book site, an e-book reader, free, distributes e-books to over 80 outlets and devices, free,
Draft 2, free,

Print-on-Demand Paperback Books
•, paperback, print-on-demand, a division of Amazon, free,

Combination of Paperback, Hard Cover and e-books
These companies offer a variety of options including e-book, print, spiral/coil binding, saddle stitch/staples and pdf with distribution options, print-on-demand, world’s largest book distributor to book and gift stores, some fees,, similar to KDP.Amazon but with more printing options, paperback, hardcover, spiral, saddle, free,
•  Barnes & Noble Press, formally Nook Press, a new, revised publishing platform from Barnes & Noble, now offering print, e-book and a possible relationship with their stores if you can sell 1,000 books over a year., a variety of different pay packages, fee,
Books-A-Million D.I.Y. with BAM! Publishing, write, publish, print and distribute in print or e-book,
•, photo and art books, free,

Book Printer with Access to Bookstore Distribution, print-on-demand, world’s largest book distributor to book and gift stores, some fees,

Excerpt from my new book, The Self-Publishing Manual: Create and Publish Your Own Print or e-Book, by J. Bruce Jones. To get a PDF version Click Here

The Self-Publishing Manual is Now Available on, Please click here to buy the book 

Sunday, December 9, 2018

The Self Publishing Manual Create and Publish Your Print and eBook Updates

The Self Publishing Manual Create and Publish Your Print and eBook Updates

News on my progress for my Publishing Manual. The book has been update, and edits complete. I have now printed out and bound a color copy to do a final review of the book before I upload to KDP.Amazon. You can still pick up a pre-published edition by clicking on the cover over on the right.

The new edition covers the changes that have been going on this year with KDP.Amazon and CreateSpace. Exciting stuff is coming in the self publishing world.

To pick up a pdf pre-publication copy, Click Here