Monday, July 9, 2018

How to Market and Sell Your Book Using Your Book's Content

How to Market and Sell Your Book Using Your Book's Content

Watch the Video Below to Learn How to Use Your Book Content to Promote your Book


Hi, Bruce Jones here, from the how to publish your book Facebook Group and BruceTheBookGuy.com, a blog. I am a a self published author, with over 40 books. Here's just some of them, big pile of them here, have lots of different kinds of books and we had a great question that came up on the facebook group from a member a on how to publish a book facebook group and encourage you to come on over there and join if you're seeing this video somewhere else, just search on how to publish your book facebook group or check out the details. Anyways, the comment was about on book marketing and it was about the author was starting to do a book and just wanting to give away sketches from her coloring book and um, and then some opened up a dialogue about how is this a good idea given what your content spreading the content around everybody is very protective of their content and all that kind of stuff.


So I just, in this video I wanted to show you what I do is one of the techniques I use in marketing my books of how I take my content and spread it around all over the planet and as many places as they can and uh, how I think it has been a very effective tool for marketing my books. Let me bring up my, um, bring up the website here. So this is the how to publish a book facebook group and I encourage, you know, come on over and join his great dialogue. We have a 3,500 people now and it's kind of fun. So I'm also going to highlight, um, to one of our members. Linda does zeal, I think I can never quite got to make sure I publish her. Her name right. Does the. Oh, maybe hope that's right. Um, and been very generous.

She has been doing some things that go along with this and I want to just show this also. It's not just me that's doing this and it's a very effective technique and just show you what you can do using some of the tools. So we're going to bounce around between some facebook stuff, blog stuff, um, some website stuff and just show you kind of things I do to promote and market my stuff. So what I mean by this is taking the content from your books. So let's just take one of my books. So we'll use this one. Mandela happiness. So it's just a coloring book. And what I do is I take the content from this and I release it out into the world, uh, image my image page by page, paragraph by paragraph, and then around my content, I rap, I'm ads from my own content, so I use my content, bring people to a site, and then around my content I put my own books with links to Amazon.

So just, just start a quick example. I'll just show you, this is a blog and I, and I am lax on getting back and I have too many of these things to keep them, keep up with them all. But the concept is all here. So this is the Mandela happiness coloring books. We did a series of these books. I think I did four of them. Um, and then I built a blog, this is google blogger where I took the content, put it into the blog and then put ads. So as this is, and this is free because this is a google blogger account and you can do this with free accounts. You don't have to spend any money doing this. Um, so I just post stuff about the book. I did different things, show the book being colored, you know, uh, the book launch. We had a cookout and did the, did the book launch at a cookout.

I'm just content from the book. And then around the book I added ads, if you click on them, take you to Amazon so you can buy. So the blog, the purpose of the blog is to bring people to interested people to a central location. So in this case, the Mandela happiness blog, and it brings people in here and they can see it. And then you have ads for your book. You can also set up individual pages, which I did with videos. So however you're going to do it, I believe in releasing as much of the content as you can. I'm going to show you in a second some of that stuff that I've done. Um, let's go to another one. So I did, I've done a lot of different kinds of books and one of my books is essential chords for guitar, Ukulele, a guitar and Mandolin, Ukulele and Banjo.

Use your content to bring Google visitors and then wrap ads around the edges and link to Amazon


So I just did basically I did a book that documented my learning these instruments and I did, they're just a beginner cord book and it has been selling for years. I did this, oh, I don't know, years ago. And it just keeps selling and selling and selling on Amazon. I think I did. It was the copyright on this, um, 2011. So I've been selling this book for Eighteen, seven years. So I set up a site called Acoustic Music TV.com where I took the pages I just made from the pdf file. It just took a jpeg of the page because you already had the file. Me and I set up an individual page for each book. Now web design has moved on to be very fancy and different and very different. Look, I've never changed this design since. I put it up probably back in 2012 is when I put this site up.

It's a very simple website. I learned how to do it off of Youtube. Just looking at. I didn't Dreamweaver. I'm. I'm using Hostgator is the host so accustomed me about, I don't know, $8 a month or something to host these sites and I'm gonna show you a couple of them and a very primitive but it works with very effectively. And if I just go to any page in here, I'm just going to here. You can see where I took the graphic, the page from the book. I added a little book thing at the bottom so somebody downloads this to get this chord chart. Along comes a little ad for my book, some description and then around my book I added copies, thumbnails of the book that are linked straight to Amazon. So this book has been up there a long time. I'm just going to take her.

I don't even still number 76 in Mendelssohn's and 99 and Banjo. So this book is still in 116 and made it so it's still selling for eight, nine years. This book has been up there, but it's a very simple technique to do. You can just take, especially if you have graphics, take the PDF, make an individual a jpeg. I just set up a simple website. You can do this on Wix, you can do this on a weebly, could do it any, anything you do in the blog, it doesn't really matter. Um, and then you just wrap ads, run it. I also usually will put up some kind of book selling page like so. All right. And that model it on Amazon where you have book cover author, that little video sample pages from the book links. She always want to link it. So you want to bring people to a site because they're interested in the content you have in your book and give them a clear path to Amazon just like Amazon does.

I added some related books in here so that they just stumbled on this page. Maybe they want to do something else. Um, I've done repurpose this into posters, all kinds of stuff, but this is just a technique of taking your content, put it online and um, that the world find it. It just sits here. It's simple. It's like a big advertising platform and, um, brings people to. Yup, there you go. It brings people in. Let's go and look at what Linda did. I really liked what she did. Part of what all this is about. So this is kind of a passive marketing approach. It doesn't, I don't, I'm not interacting with these clients even though I do have an email list on here and a signup for downloading a pdf with some free pages on it. Um, I do very, very little on this site.

It just sort of sits here kind of grinding away funneling people up to Amazon to find my book so that you have to sort of recreate the bookstore online that you have in reality. Let's go look at what Linda did. So Linda is an illustrator. She's written a number of books on different topics and um, they're really good. She went on horses and she did take a couple of years ago where she blogged all about the writing of the book and now she's doing it on facebook and the advantage of facebook is you're building a community that you can continually keep in contact with, so if you go to her adventures, a turbo, which is her newest book, she's basically taking you through the journey and the, the, the, the, the path of creating this book. She has videos in here showing you how she makes the illustration.

So let's just go in here for a second and look at this and I checked the Linda beforehand, so she's cool with me showing you all this, but I, but I, I really commend her producing this. She just, you just kind of continually photograph. We have phones, click, click, push it up. You know, it's not hard. You notice the tools. She's using the drawing, she's using the storyboard she's using and she's building a community of people that she can use to sell this book. When she gets to that point, look at that. See she's laid that out and get this. This is fantastic. Look at this great thing. Here's you just sort of working out the book, but she's letting you come along with it. She's taking the potential customer, the reader of this book along on a journey. So this is a great thing.

How she got it. Look at that and see she's, I mean, this is just really, really great stuff. Anybody can do this with your books. This doesn't have to be a picture book. You look at that. Everybody loves to see behind the scene studio shot. Um, what a great shot at a great, great, great picture. Look at that so you can see how this is developing. You're getting astic about her book, you can comment about a book, you can do things in and then when it comes time to sell, you can launch your book through this page. So I really think this is a fantastic model which he's doing with colors, with paper. Look at the book dummy here stuff going back to the beginning of this. And then she promoted this on different, other different groups. Like she's in the how to publish a book facebook group.

So she promoted there and bring people over. So all that is cool. Look at this. This is just the thumbnails. Lay out your storyboard for your books. This is just great. Great, great stuff. Let me show a couple of others that I've done. So I've done the music one. I've done the blog one, I've done. Um, I have some antique maps that I sell. I do the same thing. I promote different versions of things. And so notice here are just maps that people can buy. They can use them in their books, they can use them in their graphic design packaging that websites. I show every single map that I have in this collection. And then I give a clear link right here. And if you just click on this, it should go. Yep. There it goes. It goes right to the, to the patient with the video so that you can buy it.

So you're giving people, you're, you're highlighting what you have, you give them, you. So you used that to bring people interested, people searching you, Google indexes. This stuff had come. They come to your site to see what you have. Then you give them a clear path. I tend to work with my numbers. I think one percent, you're really working with one person. One percent isn't any different than direct mail and postcards and all that kind of stuff. Um, it's a very open, maybe one percent of the people who come here buy this so you can look at your numbers and you can tell very quickly how many orders you might get by what your traffic and what can you do to increase the traffic. How do you build more? Here's another site that I have called free us and world maps. So I had developed, I still do sell a large line of click art naps and used in presentations, business presentations, a homeschooling, all kinds of stuff.

And I, there were an illustrator and powerpoint, but I also put them into books like so and I took graphics all these maps and put them on a website. This website gets about 30 to 50,000 visitors a month. And let me just go to something like Mexico here. So I have ads in here for other products as in here for my books, ads in here for different kinds of things because all these people are coming to sight see it. So you can take your content and do that and bring people into your collections by just releasing the content. I also have you noticed in here every page I cross promote, I'm not worried about design on this so much. This was again done a long time ago and I'm kind of a gradually here and there. I update it. It isn't about the design, it isn't about fancy.

I want it to be as much stuff as open as possible, as easy for Google to use. Um, and then I can sell my books here and that'll bring people and they'll figure it out. I need to replace that video. But again, look at members and we did the music. We had the same model, we put some samples, links of other books, page directory, and this lets people know what I'm selling and they can bring it up because his work with text, I believe it does seem to be the last example, just show you this. So I had done my latest book was I want to publish my book but don't know how it's my manual on self publishing takes you through all the steps of what you need to do and on my Brucethebookguy.com site, which is just sort of all the things that I'm not bitter potentially publish everything on my facebook group, so I put it up over here, a little longer format I where I write a blog post and do things, but what I did is I took text from the book and I put here is basically have 12 steps in here and how to write a book.

You'll notice it's all right here, right? Google indexes this, it brings people over to it. I have videos, I put links, I put all kinds of stuff, and you'll notice over here on this side is a link for the book and you can go right to it. So pretty, pretty cool. Now is this, why is this work? I worked because one, because Google sees good content and brings people there because the answers questions, but also if I go into the stats and it makes sure you had some competitive statistics. Our stats package on your site, I'm using the one that's in blogger. It's like a simplified version of google analytics, but if I go inside and look at stats, and this is just sort of the stats of today. I had 54 people here. You can see this, a lot of traffic. A few days ago, something going on.

I go here, you'll notice, so here are the posts that was popular posts over the last week and here the most popular pages over the last week and you'll notice the page on from this book is the number one page. Generally it's my page and I highly recommend on any site you do like this to have a resources page of links for all kinds of stuff that is generally usually the most popular me look at my month. Yeah, resources is number one, but the texts from this book is number two is bringing people in and then how I sell books, so this text is working to bring people to the site. If people like what they see and they see the link, they go to Amazon and they can get it. So I love this technique of take your content, whether it's images or texts or you're in development. Some people write their books on their blogs, some people do like Linda's doing.

She's showing you the entire process as you go and you're taking people on a drink. People love to see the behind the scenes, see what you're doing, see how you created it and put it all up. So I hope that's helpful. Um, ask questions, have a dialogue, post comments, whatever you want to do is great. Come over to the how to publish a book facebook group. Um, make sure you sign up for that or come over to [inaudible] dot com and read my stuff and would have happened by my books. You know, they're out there all over the place and that's all right. We'll see you in the next video. Great. Bye. Bye.


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Understanding How Amazon Royalties Work for CreateSpace Books

Understanding How Amazon Royalties Work for CreateSpace Books

Click the Video Below to Learn about Amazon/CreateSpace Royalties

[00:00] I Bruce Jones here and in this video I'm going to talk about book royalties. One of the questions that comes up a lot for authors who are just jumping into the self-publishing model and selling their books on Amazon is how much does it cost, how much do I have to pay to print the book, how much does Amazon take, how much are the royalties, and I get how does all that kind of work? So in this video I'm going to try to demystify a little of that and answer some of the questions that you might have about that. So we're going to primarily just focused on paperback books and this is my newest book, I Want to Publish My Book But I Don't Know How. This is a book that's created using print on demand. Print on demand is a service offered by Amazon and lots of other companies.




A customer places an order on Amazon for this book, a single order is sent to a company called Createspace. They print the book and ship it to the customer. They take their money, Amazon takes their money and you get your piece or your royalty. So how does that work and how can I figure out what my costs are going to be and all that kind of stuff. So we're using a service called Createspace. Createspace is the print on demand side of Amazon. It's where we upload our files. It's a free service to print all these books. And I'm now the author of over 40 books. So I have coloring books like this. I have music books. This is a full color one that have cords and things.

[01:30] I have children's picture books all color. Look at that. All of this color. It's great with that beautiful, beautiful book. I have all different kinds of books. And I print all of these paperbacks with Createspace. You may never have heard of it, but it's in the sort of the back office end of Amazon and it manages all of this. You can also do this through kindle and kindle hhas traditionally been the ebook publishing side of Amazon, but they're now also offering the ability to do paperback books. So a lot of this will apply to what they do too. Createspace is a free service. It's where you manage all your book accounts, upload your files. CreateSpace moves your book over to Amazon and they pay you the royalty fees, they do the whole thing. It's all done sort of behind the scenes and they also have a lot of sort of, um, services and, and tools that you can use to kind of help get you going and understand how the process works.

So I'm just starting out, I want to of understand the royalty thing so I'd go up here to books and you're ready to publish a trade paperbacks. I click on that. You get basically a page of all kinds of resources and you can learn about your cover, the interior and all of these books. To publish a book takes two pdf files, an interior file for the inside. And then the a cover file, it gets uploaded and you can learn about the sizes and things like that. All of that's right here. So it's, it's pretty good. A black and white books color, different sizes, all different sizes, all that kind of stuff. But we're going to just focus on royalties, which is what everybody wants to know about how much money am I going to make? Um, so we're going to start here.

[03:08] This is a free tool you can kind of use to kind of do some what if scenarios and then I'll take you inside to my account and show you how that really works out. But the money is, it's up on this page. And again this is under books published and trademark and we just hit royalties right there. And you get little calculator that shows you how much money you have. So when any book is published, just like any product, this is a product. So whether I was doing a pen or paper clips or magnifying glass, anything, um, there are costs involved as the manufacturing costs. Then there's a markup that goes in there usually to your distributor. So our wholesaler, and then there's also a market that goes to the retailer, so in this case Amazon is the retailer and the manufacturer is create space, but there's costs that go in all those little steps and there's also cost they're involved in just managing the ecommerce side of Amazon.

https://www.createspace.com/Products/Book/


[04:11] So I have other ecommerce things and there's a lot of costs that go in and building the shopping cart and managing the databases and all that kind of stuff. All that costs them money. So it all hell less taken out. Createspace is a free service. In other words, we can upload our files. It doesn't cost us anything to print, but the costs are taken out of the sales price. So if we have a $10 book, um, some money is taken out and it goes to Createspace for printing, some goes to Amazon for managing in, some goes to you. So those are the royalties, the part that comes to you. That's the part we care about. Um, so let's just sort of look at this, which is a couple of little what if scenarios. So you can kind of see how this works. So you just picked the black and white.

[04:51] So any color. This is the black and white book. Everything inside here is black and white. If there's any color in here, even just one page. This is a color book is regarded as a color book. Um, and that's more expensive to print even though the whole book, maybe I'll be black and white except for that one page. It's still a color book. So if you're going to put color in your book, spread it out and put it everywhere. I'm kind of like, I did find this book, so I made my head's color and make my pictures color. So you're going to put color, use color, trim size is the size. So this particular book, let's just look at this one, eight and half by 11 and every book, that'd be different. Different costs for every book. How many pages? Whereas the size, that kind of color, black and white.

[05:32] And this book, this particular one is 96 pages. So it's just your 96, the black and white, eight and half by 1196. And for easy argument sense, we're just going to make this $10. I think I actually sell this book on Amazon for nine 95. I like that. Around that $10 mark hit calculate and this tells me the royalty. This is how much money I'm going to make. So there are two channels that marked here. There's the Amazon channel and that's this general channel right here. And then there is expanded distribution which are other channels that createspace will send your book off too. So I've seen my books on Barnes and noble books a million. There are many, many other retailers that they send the book off to him because there's another company involved. You're going to have more royalties, is more fees going to everybody gets their little piece.

[06:24] So you'll notice it's a lot less of a dollar 85. I try to have my books between 2:50 to 3:50, somewhere in there and my royalties. That's where I'm usually comfortable. And that compares to traditional publishers where the royalties are seventy cents to a dollar. So just self publishing, not counting all the other benefits we get from self publishing. You make more money if you do this, especially if you're good at marketing, you make a lot more money from the royalties from your book. But this is a very decent royalty for this book. For a book like this, I'm just the coloring book. I'm never going to compete with, you know, the three 95. I can't get the book down that low, you know, Hong Kong publishers. But for me for doing this, for not having any costs, just make a book. This is fantastic so they can see that so much and make.

[07:10] Then Amazon also sells in Europe, so there's the how much you'd make there and a Great Britain for the first one in this one down here is Europe. So that's pretty cool. The three 85 is my royalty for the book. That's what I get. That's what they pay me. Now, if I wanted to switch this around a little bit, let's just try a couple other scenarios. Let's just say this was a full color book and I'm going to leave the bleed images that it doesn't really matter what the bleed is stuff. We're just going to keep this simple. So full color, eight and a half. I let him. Let's say I had this as a color book, right? What does that do it $10. So 96 pages. My calculate your notice. I'm minus a dollar 57. I'm not charging enough. There aren't enough. There's enough money in there because color is a different printing political printing process.

[07:55] So this book is more expensive to print in color than black and white, so you can. So I need to charge more money for this book and this is where part of the decisions make when you're creating your book is how does it fit in the market? What am I, what am I competitor's pricing? Where does that fit in my too expensive? Could I change something? Can I change the size? And it changed the page count, that kind of thing to get into where I want to be. So let's just raise this up. So anyways, I remember at $10 it was three 85. So it's about, so it's 38 percent is my royalty. That's pretty cool. All right. 14, nine. Let's try that. 14 95 calculate. We're going to pretend this is a color book. I'm in the plus. I got a good dollar 40 but I'm still not unexpanded distribution.

[08:43] Expensive enough. Dollar 59. I can use a turnoff. Expanded. Just don't worry about it if I don't want to get too expensive or I raised my price stray 1995 and see what that does. And now I'm in the plus on both of them. So that was a decision I made when I did this book. This was I charged most of my books are in the $10. 14 95 range. I think I try to 24, 95 for this book. It's all color, has a lot of pages and I'm at. This is where I ran into a problem. I wanted to make sure I was making enough royalties to cover the cost of the book. So. So that's just something that's a little scenario you can kind of play with this royalty calculator member. It's under, under books, right up here, publishing a trademark and then it's on the royalties right here.

[09:32] You can kind of play their scenarios and see what you can, where does your book fit in, how much money you're going to make. And am I charging enough for the book? That's a big one in my charging it up. All right, let's go inside and I'll just show you sort of a let's go and look at some of the royalty stuff. So this is my account isn't my dashboard. This is the month of July. But let's go back to June. You can see I have four nine bookstore, but I want to go into a detailed royalty here. And actually before we do that, let me just show you inside where this is. So let's just pick a book. I'm just pick my world maps regional book and this is the Dashboard for this particular book and you'll notice right over here in the district and your distribution a column, you have channels and pricing.

[10:24] So if I go to pricing, you'll see almost the identical calculator looks like this. I can put my price in, but also tells me this number right here, the minimum list price that I can go down so I can mess around with this book down to 5:38, which is a good piece of information to know. You don't really know that. You have to kind of figure that out from the other calculator. You're like, okay, you just keep moving the number down until they go, Eh, you can't go anymore. But here they tell you what that number is. So this is how low I could make this book if I wanted to. Um, I chose nine 95. It's basically the same size as business book and I get a royalty payment of three 82 expanded is a dollar 83. So that kind of tells me where this book sits.

[11:10] If I go to my channels, remember we talked a little bit about channels and channels are aware it's going to be sold out through the default are um, are these two ones right here? Amazon.com, which is this one, and then Europe, so they also sell the books in England and then they sell them in Europe and so those are just by default where they go. So those ones were always there and then you can pick the expanded distribution if you want. Now some people just shut these off and they make it seem to make a little bit more money because I kind bouncing the things, um, with their regular books. I've never really sold any books. Bookstores, bookstores don't really buy books through createspace because they're print on demand. They can't return them. Um, but they do. But online retail is, yes. I do sell books through online retailers and then I had, I don't know if I've ever sold a book through a library and I don't think they actually do the createspace direct stuff anymore.

[12:01] Um, so you can, but just select them if you want. It's a choice you make. I'm, I like having my books distributed through as many channels as I can. Um, but you can turn these on or off and that's the pricing. Okay. So that's how that works. So you can kind of see what you're getting. Now let's go back to my member dashboard. Let's just go look at some royalties for last month so we can see some here, but let's just go back in for a new nice report. And so you can look at your royalties by title and you can do some different sort of by channel. They also have channel in here. You can see where you're selling or lt by product of that kind of stuff. But I'm just going to do rotate by title or a new report I'm going to pay previous month.

[12:45] Okay. And just run my report and this will show that I ran. Blow this up a little bit. There we go. So I did for the month of June, I had um, 262 bucks across my 40 bucks. So they had. So I took the 262. Let's just organize these so you can see them highs to lows. So my role, regional calorie book has 92 bucks. Then they all go down. So some books, some books that a little. And you can see the royalty that I made right here, so for 92 bucks, $320 and I'm in Great Britain was 13 pounds and in Europe was three. You can see that this is generally often blank or maybe one or two. I don't sell very many books in Europe. Almost everything is done through Amazon, but I do sell books in Great Britain. So that's a channel that you want to keep going and if you can promote that.

[13:38] And then so there's the book and you can then go in and look at the details. I'll click on my details for this particular book in. You'll notice the royalty payments right here, $3, eighty two cents, some kind of fee. I don't know what it is, but in reality I don't really care. I'm really just concerned with this number. This is the list price with a book noticed. Here's one from England, $2, two pounds and nineteen cents. That's a fee that they put on there, but it doesn't really matter what these fees are. For me, it's the royalties that I'm paying attention to, but I want more money, I charge more for the book, raise it up, get more royalty, or make more books either way you want to go. So that's sort of how that kind of works. Let's go back to your dashboard. Let's go back here and you can look at that for, for any book you see them all down.

[14:32] So I hope that that sort of explains a little bit about the royalty and how that works. It's a, it seems a little confusing when you're starting out, but just have to remember that everybody has to make their cut book has to be manufactured. So this paper and ink and oppressed somewhere, some kind of press or some kind of printing device. The shipping that's involved in the book is the managing the ecommerce site and the money and all this. All this stuff. Somebody has to pay for that so everybody gets their piece and um, and we get our pizza. So in reality, I think it's pretty good compared to what you do through a publisher and you have full control over your book. And you can make nice little royalty out of it. Alright. So hope that helps. I'm Bruce Jones and uh, we will see you in the next video. All right. Bye.


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Saturday, June 9, 2018

Can I Sell My CreateSpace Books at Local Stores in Our Town


Question from the How to Publish Your Book Facebook Group:

Enjoyed your live session just now. I think someone has asked this before but...if I publish through Create Space, can I sell my books at local stores in our small town?

Answer: Most stores won't order books from Createspace because they can't be returned, but there is nothing stopping you from doing it and selling them to the stores yourself. I agree with getting your own ISBN, but in reality if you are the sales person and you are managing your own little book distribution business then it doesn't really matter. If you have your own ISBN and your books start selling you could then reprint them on IngramSpark and go bigger. Something you can't do with CreateSpace.

Remember the books you see in stores are actually all there on consignment. Meaning they can all be returned if they don't sell. You can manage it that way or you could price your books so that you could give a big discount with the thought that the stores buys them outright and you don't have to deal with returns. Make it a one way trip. That is what I have done when I have sold books to a store or festival. Also come up with a bulk package. Maybe 10 books at 60% off and free shipping. The store then makes a nice profit and you don't have to get them back. Just work with the price. Go for it

Example:
Essential Chords for Guitar, Mandolin, Ukulele and Banjo
List price on Amazon $14.95
My cost for buying the book directly from CreateSpace is $5.05
My royalty from CreateSpace is $3.92
The rest are Createspace's costs

I could sell this book to a store or event at 50% off the list price of $14.95.

$14.95 x 50% off to the store = $7.47.........$7.47-$5.05 costs = $2.42 profit for me

Or I could raise the price to $19.95 and sell at 50% or 60% off.

$19.95 x 50% off to the store = $9.97.........$9.97-$5.05 costs = $4.92 profit for me
$19.95 x 60% off to the store = $7.98.........$7.98-$5.05 costs = $2.93 profit for me

There are lots of ways to configure this. Free shipping, minimum orders, include a display box such as from Uline.com. What you want to do is figure out a large enough order size and the correct pricing to make it worth while. Stores love free shipping or, come up with a number that covers most of it. If you don't have to run around and pick up books or small checks and make a decent profit this could be a nice little business.






$19.95 x 20 copies = $399.00 x 50% off + $199.5 - $101.00 cost ($5.05 x 20) = $98.50 profit.

Also think about your community, is it a vacation area, is it historical, does it have interesting things. Could you make a book around what is there and sell it in local stores. Ask your local retailers if they would sell your books. Or what kind of books would they like to sell in their stores. Basically create custom books for your community. I know of someone who created a fun summer children's book and sold it around the lake in their area. Every summer they would print 3,000 copies and just sell them in local stores. They could manage it, they lived there and deliver the books and pick up the checks. Could you do something like that. Do you have a store, go to festivals, sell at a farmers market. All opportunities to create a book or series of books and sell them.

Resource, Uline.com for display boxes, https://www.uline.com/BL_5609/Corrugated-Displays

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Sunday, May 13, 2018

Publishing Your Book, Overview from Writing, to Kindle Book to Selling Online and on Your Website



This video is in response to a question in my How to Publish Your Book Facebook Group


Publishing Your Book, Overview from Writing, tp Kindle Book to Selling Online and on Your Website from Bruce Jones on Vimeo.

Hello. I am new to the group and looking for some advice. I’ve never published or sold and ebook and am trying to do both via my own web site. I’m hoping this is an appropriate group to seek help, if not, please let me know.

Here is my situation. I’m completing a draft of a short book or pamphlet. I envision writing 5-6 pamphlets over the next couple years. The pamphlet will likely end up less than 40 pages. The pamphlet is a very simple document, all text with 3-4 simple diagrams. From what I have read, I believe this process is this:

1. Once final edit is complete, I need to convert the document to an appropriate ebook format: pdf or others. What format is recommended? What software is required? How difficult is this to do?

2. I currently have a wordspress.com site, but I believe I need to move to a worpdpress.org site where necessary plugins are available to: upload document, handle e-pay and document release. Is this the correct process? What plugins are recommended?

Thanks, any advice is appreciated.

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Thursday, May 10, 2018

An Evening of Reflection and Ideas on Graphic Design at Lasell College


I spent a very enjoyable evening last night at Lasell College in Auburndale/Newton, Massachusetts. I am on the Advisory Board for the Graphic Design Department and we have an annual dinner with about 24 people from across the design, academic, advertising world. I think this is my 4th time. The department poses questions or curriculum ideas or just looks for feedback on what they are doing, and we way in along with some good food. It is always so interesting listening all the different views.

I find that this dinner makes me also think and reflect a lot about what I have done over the past 30+ years of my own design career. My mind was spinning on the ride home comparing my design journey and building a business and listening to how it is done today. It is so different. I started with the waxer and paste-up and just print. Now we have the web and video and Instagram and as one art director said, "it is all mobile". It is all about the phone.

Last night's discussion was about the portfolio, is it still needed, how many items, how is it used. Great conversations. Your portfolio is used to sell yourself and your skills. I lugged mine around in the early days but rarely in the latter half of my career. Reputation and building steady clients makes a business. On the drive home I did reflect on two decisions that I made when I started my business that were different than many others.

The first being that instead of directing my energies to agencies I went directly to companies and firms looking for business. I started out working at the art supply store Charrette, and heard all the stories about agencies from freelancers and their employees and it was all so negative about how they burned people out and never paid their bills. So when I started I decided not to approach agencies for design work. That proved to be a good move. I got linked to business owners and firm marketing directors as my clients and took out the agency middle man. Marketing directors also move around and they take their teams with them. And owners of businesses are fun to deal with.

The second decision I made was to go after the boring work instead of the fancy work. All the designers were competing for the annual reports, nice brochures and flashier projects. I went after the newsletter production, event packages, stationery, etc. The stuff that repeated over and over.  The stuff that is in the desk drawer that is used to run a business day to day. The result is that the companies get comfortable with me and when the fancier projects come up you are already there. You get the work but didn't have to compete for it.

A third decision that evolved as the web and print-on-demand and e-commerce developed is that I created and sold products. I used my design skills to develop a second and third and forth source of income. This has been a message that I preached whenever I can to design students. They have a skill set that matches perfectly to the web. They know how to make all the parts and they are getting exposure to many different clients and seeing many different business opportunities. I encourage students to create and publish books but they can also create pretty much anything else; T-shirts, posters, hats, mugs, the list is huge, even creating one product and making a single dollar on-line can be a lightbulb, life changing moment. It can open a path to independence and if nothing else a second income stream. They have the skills, they just don't know that they can make money from it separate from an employer.

It was a great evening and thank you to Ken Calhoun, Program Director of Graphic Design


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Saturday, April 21, 2018

Making the Cover for Your Createspace Picture Book

Figuring out the size of the BMM Photo Book, 16.307" x 10.25"

In the second video for the Boston Media Makers paperback picture book we are going to make a book cover. Print covers include the back, spine, front and bleeds all around. In this video I show you how to set your book cover up using Adobe Indesign.


How to Make a Createspace Book Cover for the Boston Media Makers Book from Bruce Jones on Vimeo.


Resources:
The challenge will be held in the Facebook Group: How to Publish Your Book

Want access to all the templates, storyboards and video content, visit the companion course InDesign for Authors 

Post #1 The Picture Book Challenge, Create and Publish a Book on Amazon
Post #2 Start Collecting Your Images for the Picture Book Challenge
Post #3 Creating a Picture Book, Live Presentation


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books. 

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers



Sunday, April 15, 2018

Create Your Own Picture Book, Live Presentation with Bruce Jones


I recently held a live presentation at the Boston Media Makers April get together on creating and publishing a picture book using PowerPoint and Kindle Create. I though this would make a good companion example of the Picture Book Challenge.


Creating a Picture Book Using PowerPoint and Kindle Create, Live Presentation by Bruce Jones from Bruce Jones on Vimeo.

Resources:
The challenge will be held in the Facebook Group: How to Publish Your Book

Want access to all the templates, storyboards and video content, visit the companion course InDesign for Authors 

Start Collecting Your Images for the Picture Book Challenge


The Picture Book Challenge is underway. The first step is to start collecting your images, photos, drawings, illustrations. Whatever you need to create your book. We are creating a 24-32 page book, so you probably need a few more than the number of pages. It all depends on how many images you will be putting on each page. You also want to start to edit down the photos to your best collection for the book.

Be sure to join the How to Publish Your Book Facebook group for the regular lessons, videos and any questions.
In the File area in the Facebook group is a free storyboard pdf so you can start to sketch out your book.


Collecting your Pictures for the Picture Book Challenge Video 2 from Bruce Jones on Vimeo.

Resources:
The challenge will be held in the Facebook Group: How to Publish Your Book

Want access to all the templates, storyboards and video content, visit the companion course InDesign for Authors 

Post #1 The Picture Book Challenge, Create and Publish a Book on Amazon


#PICTUREBOOKCHALLENGE


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books. 

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers

Picture Book Challenge, Create and Publish a Book on Amazon


We have begun. Start taking or collecting your graphic images, pictures, drawings, photos. I am running a picture book challenge where we will be creating and publishing a picture book on Amazon, print and Kindle.

We will be building a 32 page book because that is the standard size for a children's book, but you can do less. Min for print is 24 pages. There will be a variety of templates available in the course site.

The challenge will be taught with InDesign and be hosted on the How to Publish Your Book Facebook Group. There will also be a companion course as part of the InDesign for Authors course on PublishingMastery101.com. The companion course will hold all the templates, worksheets and video content for the challenge. For the challenge  you can use any program you want such as: InDesign, PowerPoint, Illustrator, Apple Pages, Google Slides, but we will be focusing on InDesign.





Introduction to the Picture Book Challenge Video 1 from Bruce Jones on Vimeo.


ROADMAP for the Challenge
• Collecting all your images, photos, illustrations, drawings, etc.
Added a story board pdf to help you design your book

• Processing images for print-300dpi and ebook 72-120dpi

• Setting up our InDesign print book templates, 3 sizes available

• Placing images and adding text, working with grids

• Editing and adjusting our designs

• Create a cover template

• Design and creation of our cover

• Creating a printed proof for review

• Final corrections

• Preparing our PDF print files, creating our ebook files using Kindle Create

• Uploading our books to CreateSpace and Kindle

• Ordering a printed proof, review, PUBLISH!!

• Marketing and launching our book

• Sharing our success


Resources:
The challenge will be held in the Facebook Group: How to Publish Your Book

Want access to all the templates, storyboards and video content, visit the companion course InDesign for Authors 

#PICTUREBOOKCHALLENGE

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers

Join at https://www.facebook.com/groups/HowToPublishYourBook/


Tuesday, April 3, 2018

The Road to AUM, by Sandra Powers Murphy, Un-boxing the Hard Cover Book

I help produce a new book recently called The Road to AUM by Sandra Powers Murphy. It is a marketing book for the financial services industry and asset growth. It was a cool project that covered pretty much all aspects of self-publishing. Not only did we do the paperback book using CreateSpace but we also did a hard cover with book jacket on IngramSpark and a Kindle e-book. Sandra also created an audio version and she is producing 12 workbooks to go along with the main book. All around we did it all. I love being able to do one action and then repurpose it for many other products.

Sandra works in the financial services area as a marketing and sales consultant. She is the founder and CEO of ARK Global LLC. This book celebrates 10 years of marketing and sales knowledge in helping firms look for money and market their services.
The Road to AUM in paperback and hard cover
Along with her book, Sandra also created an excellent author/book blog to help market it. Noble Ark Ventures.com. The website layout info on the book, resources, speaking opportunities, she is really taking advantage of all aspects of this book. The website builds out your backend for sales and the opportunities that having a book brings you. Your book may not be where most of your money comes from when you self-publish. It might come from the course your develop, consulting or speaking.

Author/Book website for The Road to AUM, https://www.noblearkventures.com/
The Road to AUM is a great example of all the different things you can do around one idea. The book was written using MS Word. I created the printed versions in Adobe Indesign then copied out the final text back into Word and used Kindle Create to create the e-book Kindle version. Sandra actually hired a recording studio to create the audio version which will use ACX.com from Amazon for hosting.

Sandra Power Murphy's book The Road to AUM is available on Amazon in paperback, hard cover, Kindle and Audio

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/