Wednesday, September 13, 2017

Making and Selling Products Quickly for Your Website on the Monetize U Show, Interview with J. Bruce Jones



What a fun afternoon on Tuesday with Gail Turner Brown and RL Chance and the Monetize U Show. They interviewed me on making and selling products for your website in 15 minutes. We had a great conversation on all aspects of making a quick pdf product and selling it on your website. How to create the content. The tools you need. How to format it the document. Where to host if on the web and how to price it. Gail and Chance are real take action kind of people. We ended up have a fantastic after show conversation that went on for over an hour.

You can check them out on Facebook at https://www.facebook.com/monetizeu/
and on-line at TheMonetizeUShow.com

Here is the show




Check out the course.
If you want to know more about building products quickly for your website I have put together a short course called Make and Sell a Product for Your Website in 15 Minutes, click this link to learn more.

Included in the Course:
Quick Version Video of how to Make a product and Sell it on Gumroad.com and your website, plus a companion book.

5 Part Video Training Series on making and selling a product, we dive into more detail. Hosted by Diane K. Bell, Bruce Jones walks you through the essential steps from coming up with an idea for a product, building it and then selling your new creation on your website. Includes:
1. Product Idea
2. Creating the Product
3. Hosting Your Product
4. Marketing Your Product
5. Selling Your Product

Includes a Bonus Video Case Study on how to create a quick pdf product and a video version of what you just created. For the product I create a quick guide on how to launch a book to an Amazon Bestseller.

Bonus PDF, Write a Book_Top Ten Tips Book Technique, included in the course. This book tells you how to quickly create a book from what you already know in ten steps.


Saturday, September 9, 2017

Make and Sell a Product for Your Website in 15 Minutes and the PrintfulChallenge

I have been participating in the PrintfulChallenge from Printful.com. This challenge is about 30 different ways to market your products and grow your store. They are wrapping it around their tshirts, hats and mugs but really it can be applied to any product or presence online. I am taking part in it and showing my progress in my How to Publish Your Book Facebook group. Be sure to come over and check it out.

Check it out the Printful Challenge here, Grow Your Store with Printful's eCommerce Challenge




Day 3 in the [PrintfulChallenge] is Product Description. The task to review and rewrite the description of one of your products. I took it as a opportunity to update a product that I put together a while back on How to Make and Sell a Product for Your Website in 15 Minutes. On Tuesday, September 12th, I will be a guest on the Monetize Show with Gail Turner Brown and RL Chance talking about product creation. I love having a deadline to get things done. Below is my new text. I will share the link for the show as soon as I have it. You can check out the updated product.



Welcome to the How to Make and Sell a Product for Your Website in 15 Minutes, a mini course on how to make a simple digital product based on what is already sitting in your computer and sell it on your website. There are so many ways now to create and sell products on-line that there is no reason to not get started. This course is about getting that thrill of making your first dollar. Once you know how you can make lots more.

Included in the Course:
Quick Version of how to Make a product and Sell it on Gumroad.com and your website

5 Part Video Series on making and selling a product, we dive into more detail. Hosted by Diane Belle, Bruce Jones walks you through the essential steps from coming up with an idea for a product, building it and then selling your new creation on your website.

Includes a Bonus Video on how to create a quick pdf product and a video version of what you just created. For the product I create a quick guide on how to launch a book to an Amazon Bestseller.
Bruce Jones is the creator of over 50 on-line products from a very successful clip-art map collection, over 40 books, pdf collections, posters, on-line courses, t-shirt, mugs and many more. Bruce has been creating products for over 25 years.

Bruce Jones is the creator of over 50 on-line products from a very successful clip-art map collection, over 40 books, pdf collections, posters, on-line courses, t-shirt, mugs and many more. Bruce has been creating products for over 25 years.

Buy Make and Sell Products

Tuesday, August 1, 2017

Amazon Day: Training, Understanding the Amazon Book Sales Page • 5 Day Book Marketing Challenge



Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.

Book Photo Graphics
I like a variety of sizes; 2”, 4” and 6” images in jpg, rgb format. 300dpi resolution for print and 72dpi for web. Be sure to ask your book cover designer for these images. Make this part of the original book cover design project. If you can only get one resolution then go for the 72dpi so you can easily market on-line.


Your Book Info and Description
• Book descriptions, a short ten word sentence or so for use in posting on social media or at the end of a post. Then a 50-100 word description, 250-500 word description. 
• Include info about the book, specs, ISBN number, pages
• Where to buy your book, print and e-book with links
• Book reviews, look at Amazon reviews
• A sample chapter
• A Book Trailer video if possible, Watch for Day 4: YouTube Day we will be creating one.

Author Photos
Spend a little money and have a professional photo done. Also be sure to have some images done with and without you holding your book up next to your head. Have several different sizes produced. I like a 2”, 4” and 6” images in 300dpi for print uses and 72dpi for web use. You can also do these yourself with your phone

Author Bio
Have several different length bios for different uses
•  A very short, one sentence or so bio you can use at the end of a blog post, remember to include your web address and mention your book.
•  50-100 word bio and a 250-500 word bio.

Contact Details
• Phone, e-mail, Skype, website address, social media addresses

Social Media Links
• List all of your social media connections, YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.
• Recent speaking events, maybe a video or two if possible of your speaking.

Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi

• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio

• Table of Contents

• Book and ebook specs

• Create a listing of your social media accounts, including the links

• Create a list of where your book is available for sale and the URL weblinks

• Include any speaking events that you have done


Purchase the Entire Course

If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook 


Media Kit Day: Goals, Building Your Book and Author Media Kit • 5 Day Book Marketing Challenge



Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.

In today's Media Kit Day training video we create our media kit. The book and author photos, our book descriptions, and author descriptions and all the elements we will need to promote and market our books.

Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi

• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio

• Table of Contents

• Book and ebook specs

• Create a listing of your social media accounts, including the links

• Create a list of where your book is available for sale and the URL weblinks

• Include any speaking events that you have done

Day 1: Media Kit Day Worksheet, What I Did


GOAL: Build a Book Media Kit• Book cover graphics, 2”, 4”, 6”, jpg format, 72dpi and if possible 300dpi


• A short 10 word sentence for use in posting on social media or at the end of a post.
Learn how to market your book with the Book Marketing Checklist for Self-Publishing by J. Bruce Jones, available at Amazon.com

• 50-100 word book description
Bruce's latest book is Book Marketing Checklist for Self-Publishing, which went to # International Best Selling status in three countries this spring. The book is about how to market and launch your book on Amazon.com. It includes many of the tasks that you will need to do to launch and have a successfully selling book. Including three levels of book launching action plans. One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers. Book Marketing Checklist for Self-Publishers tells you how. Available at Amazon.com

Includes:
3 Simple Things I Would Do to Market My Book

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources

Book Marketing Checklist for Self-Publishing is available at Amazon in Print and Kindle. J. Bruce Jones is the author and creator of over 40 books and training courses for authors who are self-publishing their books.

• 250-500 word book description


• Table of Contents, these are your sell lines for your book, these are the book’s benefits. Included some of these in your description.

Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing

Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources


•  Be sure to include in your book specs info about the book, ISBN number, pages, size, paperback/hardcover, black/white, color. Maybe your book’s category

• Amazon Print
•  Paperback: 52 pages
•  Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
•  Language: English
•  ISBN-10: 1530067065
•  ISBN-13: 978-1530067060
•  Product Dimensions: 6 x 9 inches

• Amazon Kindle
•  Print Length: 65 pages
•  Simultaneous Device Usage: Unlimited
•  Publisher: Bruce Jones Design Inc. (March 3, 2016)
•  Publication Date: March 3, 2016
•  Sold by: Amazon Digital Services LLC
•  Language: English
•  ASIN: B01CJ9K4F0


•  Where to buy your book, print and ebook sites including the URL links. Amazon, Barn & Noble, Kindle, etc.

• Amazon Paperback Link (or where ever you are selling your book)
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle Link
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0


•  Book reviews, look at Amazon reviews. Look at your reviews for comments and quotes that you might be able to use in your descriptions

4 star
Very good information and advice to help one with self-publishing. But I have to laugh. Once again, I find another author who doesn't follow his own advice. At the outset, he warns that proper writing, i.e., grammar and spelling, etc., is very important. And then he doesn't do it himself. As noted inside, it does detract from the book's quality. Bottom line: If you're writing about writing, write it right.

5 star
An excellent aid in how to market one’s self-published books, Book Marketing Checklist reads as a concise workbook, giving various helpful tips and hints (that I’ll now be applying to help market my own books). I especially liked how Mr. Jones broke down into 3 levels how involved one could get in the marketing process. This approach is a good one, because some authors are new to promoting their books, while others are further along. All in all, it’s a very helpful read and I would recommend it to other self-published authors.


Author Media Kit

Have several different length bios for different uses

• Author photos, same as the book, a 2”, 4” and 6”, plus photos of your head with you holding your book next to it. Same thing 2”, 4” and 6”, 72 dpi for web and 300dpi for print. You can do these with your phone.



• A very short one sentence or so bio you can use at the end of a blog post, remember to include your web address.

J. Bruce Jones Is the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Learn more about me at BruceTheBookGuy.com

J. Bruce Jones Is the best selling author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Bruce’s latest book is Book Marketing Checklist for Self-Publishing available at Amazon.com.

• 50-100 word author bio
Bruce Jones is an #1 International Best Selling Author, graphic designer, and product developer. Bruce writes, speaks and consults on publishing, social media, blogging, video and general marketing. Bruce is the creator of the World of Maps editable PowerPoint and Illustrator map collections used for business and sales presentations worldwide. Bruce is the author or creator of over 40 books on geography, music, business, children’s and coloring and also practices Tai Chi.

Bruce has been teaching and consulting on self-publishing and indie books for as many years as he has been making them. With the release of his course How to Market Your Book, Bruce is able to bring his experiences and knowledge to everyone else.

• 250-500 word author bio

• Contact info including, phone, e-mail, Skype address, website address, social media addresses


Social Media Links
• List all of your social media connections and web addresses:
YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.

Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/

Speaking
• Recent events where you spoke, maybe a video or two if possible of you speaking.


Make Market Launch It San Diego Event, spoke on how to build and launch a product in 15 minutes


Purchase the Entire Challenge Course with Bonuses

If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus How to Make a Blog video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full
Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

 

Sunday, July 30, 2017

Challenge Prep Day, Taking Your Book's Market Snap Shot, Where Does it Sit?

 Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up. 


My Kindle sales for Book Marketing Checklist doubled while making the Challenge


Ok, I hope people are starting to take their book's SNAP SHOT [PREP DAY GOALS]. During the course of building this Challenge I did all of the tasks that I am asking everyone to do. Including taking my book's position in the world. It is kind of depressing. Book Marketing Checklist for Self-Publishing is one of my most successful Kindle books. Most of my book sales come from the print side of Amazon, but this book has done well. But is released over a year ago and is now lagging and not doing much. So my turn also to juice it up.

So here are my numbers for July, 

Kindle 5 sales
CreateSpace/Amazon, paperback 0 sales, upp, zero. 
Lots of room for improvement

What is interesting is that during the 3 days or so that I was building my videos and trying different things I ended up doubling my Kindle July sales. It works, getting out there and marketing my book helps. I went from 5 to 10, not great but activity works, YEA!!.

You can see all of my Snap Shot in the Workbook Bruce's Sample in the Files area

The other areas that I recorded and want to watch are my social media and blog traffic. Since I have pushed out and shared I have seen people coming over to join the group from Daniel Hall Real Fast groups. Follow Daniel he does great stuff. I also shared the [5 DAY CHALLENGE] with other FB groups. My Twitter numbers are going up, the blog visitors are going up. I posted the video on YouTube, Pinterest, 2 Blogs, all are ways to promote your book. I need to watch them all.

Success in marketing has a lot to do with marketing where you are and then where you want to go. What is working, what isn't and then adjusting. It is a continual process. But the key is taking action.



5 Day Book Marketing Challenge Prep Day:

Taking a Market Snap Shot of Your Book and Setting up Your Social Media Worksheet


Here is my Book Market Checklist for Self-Publishing Snap Shot
Be sure to download the 5 Day Book Marketing Challenge Workbook located in the Facebook Group


Welcome to the 5 Day Book Marketing Challenge. The goal with this challenge is to introduce you to a set of skills you can use to market your book and give your book a basic footprint in the world. I want you to use the worksheets to record your results and to also create a library of elements that you can use for your marketing. To get started I want you to take a Snap Shot of where you are with your book and its exposure.

In this edited Workbook I have taken the Challenge myself and record my results. Look at what I have done to market my books and use it as an example for yours. Think of it as a swipe file. Take my bios, descriptions and video scripts, and change them to be yours.

GOAL: Collect and Write Down Your Book Snap Shot, here is mine.

Book Snap Shot


• Book title and subtitle
Book Marketing Checklist for Self-Publishing: Complete Book Launch Action Plan Included

• Author(s), Illustrator
J. Bruce Jones

• Where did you publish your book?
- CreateSpace/Amazon Yes, paperback

- Kindle/Amazon, ebook

• ISBN and ASIN Numbers, number of pages, size, pictures, black/white or color, paperback, hardcover, etc. This info is located in the Product Details area on your Amazon book sales page, just scroll down and you will find it. Print and Kindle ebook have different specs.
 

Paperback
• Paperback: 52 pages
• Publisher: CreateSpace Independent Publishing Platform (February 15, 2016)
• Language: English
• ISBN-10: 1530067065
• ISBN-13: 978-1530067060
• Product Dimensions: 6 x 9 inches
 

Kindle ebook
• File Size: 1978 KB
• Print Length: 65 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Bruce Jones Design Inc. (March 3, 2016)
• Publication Date: March 3, 2016
• Sold by: Amazon Digital Services LLC
• Language: English
• ASIN: B01CJ9K4F0

Categories and Keywords

• What are your book’s categories and its keywords?
Original CreateSpace Category
Business & Economics / Marketing / Direct

• Amazon’s current category
• #1218 in Books > Business & Money > Marketing & Sales > Marketing > Direct

• CreateSpace Keywords you are allowed up to 5 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch

• Original Kindle ebook Categories (2)

• Nonfiction > Business & Economics > Marketing > General
• Education & Reference > Reference > Writing Skills

• Amazon’s current Kindle categories
• #975 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Education & Reference
• #1070 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Writing Skills
• #1713 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Business & Money

• Kindle Keywords
, you are allowed up to 7 words or phrases with up to 25 characters each
Book marketing plan, self published books, how to sell your book, writing skills, book launch, marketing checklist, best selling books

• Record the link to your Amazon or other sales page.
 Amazon Paperback Book
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

• Kindle ebook
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0

Current monthly sales, reviews-good and bad, this is your base line.
CreateSpace Monthly Sales, Located in your account dashboard, None, 16 reviews, 4s and 5s

Kindle Monthly Sales, See Reports in your account, 5 books July



CLICK HERE TO BUY THE FULL COURSE WITH BONUSES

 

Author Exposure Snap Shot

• Author
J. Bruce Jones

• Contact
XXXX@bjdesign.com
XXXX@gmail.com
Phone number

• What web platforms do you have, write down the sites and addresses?

• Main Website Address:
https://www.brucejonesdesign.com/

• Main Blog Address:
http://brucethebookguy.blogspot.com/

• Social Media Platforms:
Facebook, https://www.facebook.com/jbruce.jones
Twitter, https://twitter.com/bjdesign
Pinterest, https://www.pinterest.com/jbrucejones/pins/
Linkedin, https://www.linkedin.com/in/brucejonesdesign/


• What online groups are you in, Facebook, Linkedin, professional, personal?
Linkedin, Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
https://www.linkedin.com/groups/1515307

Linkedin, Book Publishing Professionals
https://www.linkedin.com/groups/63223

Facebook, How to Publish Your Book
https://www.facebook.com/groups/HowToPublishYourBook/

Facebook, Self-Publishing and Book Marketing
https://www.facebook.com/groups/selfpublishingandbookmarketing/

Facebook, Real Fast Book
https://www.facebook.com/groups/314894431928205/

• What organizations, associations and groups, on or off-line are you associated with
, make a list. Do these groups communicate with their members? Do they have a newsletter or something similar that you might be able to join? Record the group.

• What local media outlets do you have around your community, news, community papers, radio, TV, Patch?
The Mystic Times, 47 Eugene O’Neil Drive, New London, CT 06320, email contact XXXX.theday.com

• Connections:
Look through your connections, Facebook, Linkedin, Twitter, etc and see if you have any influencers or people with large followings.
Daniel Hall
Pat Flynn

• Want to Connect to: Who would you love to be connected to, who would help you the most?
Joanna Penn, TheCreativePenn.com
Joel Friedlander, TheBookDesigner.com


Ok, there you go, 



Purchase the Entire Course
If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

Saturday, July 29, 2017

5 Day Book Marketing Challenge • Give Your Book a Footprint in the World • Overview



Thank you for participating in the 5 Day Book Marketing Challenge, where we be giving your book a footprint in the world. The Challenge takes you through 5 key exercises that you can use to market your book. I have published over 40 books and have helped many more people bring theirs to the world. Marketing your book is essential in order to have publishing success. It is one of the things authors hate doing. This challenge hopefully give you some of the essential skills and set your book up for success. It isn't a full blown book marketing course but a tune up for your book. When complete you will have a Media Kit, understand Amazon a little better, have your social media works, create a book trailer video and begin work on an Author website.

Each day for 5 days I will be releasing a Training Video and a Goals Video with several tasks that you and do to help your book. I have also written a companion book, 5 Things to Do to Market Your Book and a 5 Day Book Marketing Challenge Workbook that you can use to record your progress.

The challenge is being held on my How to Publish Your Book Facebook Group page. I encourage you to come over and join us there. I also hope you will share your results with the group. I am reposting the Challenge videos here in the blog also.
https://www.facebook.com/groups/HowToPublishYourBook/

To start the Challenge please watch [PREP DAY TRAINING] and [PREP DAY GOALS], this will give you an overview and what to expect for the challenge. These video help you take a snap shot of where your book current status.

DOWNLOAD YOUR BOOKS In the files area over on the left you find several PDF and .Doc files to download. The [5 DAY WORK CHALLENGE WORKBOOK] and [5 THINGS TO DO TO MARKET YOUR BOOK], download both of those files.

I have also included my example of the WORKBOOK which you can use as a swipe file and follow what I did. Please post your results and comments in that days Facebook postings.

Each days Challenge name will be written with the brackets and in all caps so that you can search and find previous videos (this feature works on Facebook and other social media platform), such as [PREP DAY] TRAINING.

5 DAY BOOK MARKETING CHALLENGE SCHEDULE VIDEOS 

AVAILABLE NOW
Day 0: [Prep Day
Training Video
Action Goals Video

Day 1: [Media Kit Day]
Training Video
Action Goals Video

Live Training Session

Day 2: [Amazon Day]
Training Video
Action Goals Video


COMING NEXT
Day 3: [Social Media Day] August 5, 2017
Day 4: [Video Day] YouTube/Facebook Live
Day 5: [Website Day] Author Website and Blogs

BONUSES 
Day 6: [SUCCESS DAY] Rinse and Repeat Day Plus Bonuses

GENERAL INFO 
[5 DAY CHALLENGE]



All the support material is available in the course or in the
How to Publish Your Book Facebook Group Files area


Purchase the Entire Course
If you would like to purchase the entire course, which includes all of the Challenge videos, the books and the bonus video please click on this link
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook


Friday, July 28, 2017

Prep Day Training • Taking a Snap Shot of Your Book • 5 Day Book Marketing Challenge



Welcome to the 5 Day Book Marketing Challenge. Over the next 5 days I will be bringing you through some basic steps you can do to restart your book marketing. The goal with this challenge is to introduce you to book marketing, keep things simple and giving your book a basic footprint on-line.

We will be covering
• Building Your Media Kit
• The Amazon sales page
• Social Media
• Creating a Book Trailer Video
• Book/Author Websites and much more during the challenge.

Today is Prep Day for the Challenge and to get started I want you to take a Snap Shot of where you are with your book. To help you I have put together a 5 Day Book Marketing Challenge Workbook with daily worksheets to fill it in and record your progress. And a new book, 5 Things to Do to Market Your Book. Both are available in the How to Publish Your Book Facebook group and in the full course.

Be sure to come over and join the How to Publish Your Book Facebook Group and share your results.
https://www.facebook.com/groups/HowToPublishYourBook/

For today we will be learning about how to figure out our books baseline. Without a baseline we won't know if or we have done is working.

Book Snap Shot
• You have a published book, where is it published, record the link?
• Record where your book stands now in monthly sales, Amazon book reviews-good and bad, this is your base line.
• What are your original and Amazon book categories and its keywords?

Author Exposure Snap Shot
• What web platforms do you have, write down their sites and addresses? Website, Blog, Social Media?
• What web groups are you in, Facebook, Linkedin, professional, personal?
• What organizations, associations and groups are you associated with, make a list. Do these groups communicate with their members? Do they have a newsletter or something similar?
• What local media outlets do you have around your community, news, community papers, radio, TV, Patch?
• Look through your personal connections, Facebook, Linkedin, Twitter, etc and see if you have any influencers or people with large followings.
• An finally who would you love to be connected to, who could help you the most?


If you want to go further we have a companion course that has all the videos, books, workbooks and a bonus training on how to make a Book Blog.
https://gumroad.com/l/AjSpT#

J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below


Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook

Prep Day Goals • Record a Marketing Snap Shot of Your Book • 5 Day Book Marketing Challenge



Welcome to the Prep Day Goals video for the 5 Day Book Marketing Challenge. In this video we record where your book sits in the world. We take a snap shot of it. Is it selling, how many, where, what is your exposure on social media, do you have an author platform. That is what today is all about

Over the next 5 days we will be learning some basic marketing techniques to see if we can move your book up in the sales ranks. The goal with this challenge is to introduce you to book marketing, keep things simple and giving your book a basic footprint on-line.

Please download the 5 Day Book Marketing Challenge Workbook with daily worksheets to fill it in and record your progress.

Be sure to join the How to Publish Your Book Facebook Group and share your results. You can also download the Challenge companion book, 5 Things to Do to Market Your Book and the Workbook that goes along with the Challenge. The books are located in the Files area on the left
https://www.facebook.com/groups/HowToPublishYourBook/


GOAL: Collect and Write Down Your Book and Author Snap Shot.

What you are doing is taking an overview of your book and where it sits in the world.  Sometimes this can be painful but it gives you a place to start. If you have been at this for a while you might have forgotten all the places that you might have your book located and selling. Or you might also discover that you are only on Amazon.com and you need to spread your book around and get more exposure. Amazon does not market your book, you have to take on this task. Fill out the Book and Author Snap Shot Worksheet and look at the results.

• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge and the Challenge book 5 Things to Do to Market Your Book.

• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge. Available in the full course or on in the How to Publish Your Book Facebook Group

If you want to go further we have a companion course that has all the videos, books, workbooks and a bonus training on how to make a Book Blog.
https://gumroad.com/l/AjSpT#



J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below

Buy the Challenge

Please come over and joint the How to Publish Your Book Facebook Group
https://www.facebook.com/groups/HowToPublishYourBook


Monday, July 24, 2017

7 Key Tips for Setting Up Your Videos for Search On YouTube



The key to getting your videos found in YouTube and Google search is to fill in all the boxes YouTube provides with lots of relevant text when you upload your video. This includes the video title, description, web address and key words or tags.
1.  Video Title, have a good descriptive video title, including your main keyword.
2.  In the initial sentence of the description, include a full web address as the first item, including the http://, then a short intro description. The first sentence needs to grab because this is all you initially see below your video.
3.  Add a full description; fill it out with a lot of relevant descriptive copy, maybe with a transcript of the video. Include your contact info. You can really fill this area up with text. Google indexes this area so it is important to also add your keywords into the copy.
4.  Add Keywords or Tags that Relate to the video and the topic, this is essential.
5.  YouTube is a social media platform, this means share your video on all your social media platforms and interacting with people who comment on your videos.
6.  Use Annotations and YouTube Cards to connect with other videos, make additional comments or give information.
7.  All videos should have some kind of call-to-action (CTA), including a web address or contact info during or at the end of the video.


J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Come over and join over 2,000 authors in our Publishing Facebook group, learn from all our active engaged authors  https://www.facebook.com/groups/HowToPublishYourBook

Book Marketing Checklist for Self-Publishing Video Book Trailer



Above is a sample video book trailer following the structure laid out in the 5 Day Book Marketing Challenge

• 1.  Who you are, your name.

• 2.  What you have got, the name of the book, show the book.

• 3.  What the book will do for you and what you will learn, use your Table of Contents to come up with your list of key points.


• 4.  What you want the viewer to do next, buy your book on Amazon.com, go to your website, give them a call to action. This is called a Call-to-Action. You need to tell people where to go and what to do.

Book Marketing Checklist for Self-Publishing by J. Bruce Jones. My book teaches you how you can launch and market your own book. It includes General Book Marketing Concepts, Selling on Amazon, How to Launch Your Book, Going for that Amazon Best-seller Status and much more. Including a Book Launch Action Plan. The book is laid out in a simple checklist format including a Resource list. Pick your print or e-book copy up today on Amazon.com.


Book Includes:
3 Simple Things I Would Do to Market My Book

Part 1, Book Marketing Checklist
• General Book Marketing Concepts
• Start Marketing Your Book the Day You Start Writing
• Selling on Amazon
• Book Launch Prep & Build Out Your Media Kit
• Preparing for Your Book Launch and General Marketing
• Going for a Best Selling Book
• Online, General Book Marketing
• Making Your Book Trailer Video
• Off Line Book Marketing

Part 2, Book Launch Action Plan
• Level 1, Marketing My Book with Little Effort and $0 Dollars
• Level 2, I Can Go a Little Bigger and Make a Little More Effort
• Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Book Marketing Resources

Pick up a e-book Kindle copy today on Amazon
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete-ebook/dp/B01CJ9K4F0

Or a paperback copy
https://www.amazon.com/Book-Marketing-Checklist-Self-Publishers-Complete/dp/1530067065

Tuesday, July 18, 2017

Do You Have an Author/Book Blog? You Should, Great Place to Focus Your Marketing

Do you have an author/book blog or website? They make great homes for your book marketing efforts. In today's Publishing Mastery 101 podcast I talk about what you should have and why. I also feature an author Kevin Grant and his Nelish Quest author website.



Here is Kevin Grant Nelish Quest book sit mentioned in the podcast. Kevin has all the parts, about the author, characters, the book-with links to Amazon and shop for some repurposing of his content.
Visit at NelishQuest.com

Notice the video front and center along with the main character. You are engaged right away

All the parts that you basically need for a good Author/Book website

This website includes all the parts that you need

Wednesday, July 12, 2017

You Can Embed a Preview of Your Amazon Book on Your Website

Here is something I did not know, you can embed a preview of your Amazon Kindle book on your website. this is a great way to highlight your book and make it super easy for people to buy. They give you either the URL for the boo or the Embed code which I like and gives you what you see below. If you click on Preview you can preview the book contents. Or click Buy to purchase. How cool is this.


Thursday, June 29, 2017

Where Do I Publish My Photo Book? a Look At the Popular Sites



I just recently finished creating a thank you book for a medical client that would be given to one of their largest donnors for all the support over the years. The book highlighted 20 years of support to this organization. The book is mostly photos from events and needed to be hardcover and of excellent quality. I used Blurb.com to publish and print the book. I created the book using InDesign and the Blurb InDesign plugin. It works great. They asked me the question below on my thoughts about using Blurb

Question: Can you please do me a favor when you have a chance and provide your feedback on working on Blurb? One of my colleagues at work has experience publishing books with a different service. He is looking for an alternative service curious if you had any feedback positive or negative for Blurb’s design tools, customer service, and end product.

Answer: I have been very pleased with Blurb, the quality is great, the issue with them is the per book cost. Blurb is great if you are doing projects like we did where cost isn't quite so important and we aren't selling the book to the public. But really hard to sell a book that cost $75.00. Even the cheapest 24 page book is about $35.00.

There are two ways to create Blurb books. There is an InDesign plug-in which I used for this book. I could just stay in Adobe InDesign, super easy to work on and I can easily create pdfs for proofing. Being able to make pdfs is important to me and I think essential for connecting with the client. Sizes are a little more limited but being able to work in InDesign is a huge plus.

The other way the work is a software that they have that allows you to build your book on line called BookWrite. It is kind of like iBooks in iPhoto on the Mac. you build your book on line, upload pictures, edit, move elements around when done you push publish. It actually works very well. Tougher to get a pdf for client proofing. But if you don't have InDesign this is a good alternative.


Other Print on Demand Sites
I am all in with CreateSpace.com for books on Amazon, CreateSpace is the print-on-demand side of Amazon. I have created over 40 books there. There are different ways to make the books, I use InDesign, the quality is fine but only paperback. Set up to sell on Amazon.

If they want hardcover and don't want to deal with Blurb then Lulu.com is a great option. You have all kinds of different binding options, paperback to hardcover and spiral. Kind of in-between CreateSpace and Blurb on quality.

Selling to the world and bookstores, also hardcover then IngramSpark.com is where you want to look. Quality is similar to CreateSpace, both print on demand. In-fact all of these sites are print on demand. There is a little bit of cost but it the best way to get out to the world and the bookstore market. You are in their catalog

Customer Service
I have never talked to customer service at Blurb or Lulu so don't know. CreateSpace customer service is excellent and very helpful.

I think it comes down to how are you selling your book and what are you doing with it. Selling to the world through Amazon but not bookstores, easy peasy then CreateSpace, can't go wrong. Wanting a high quality, hard cover, coffee table book and you don't care about ever selling because the price is to high then Blurb. Selling to bookstores and Amazon, hard cover or paperback then Ingramspark.com.  Lulu kind of fits in around the edges.

There are other services like BookBaby and Draft2Digitial and others, but I think the above is where to look



J. Bruce Jones Is the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Come over and join over 2,000 authors in our Publishing Facebook group, learn from all our active engaged authors  https://www.facebook.com/groups/HowToPublishYourBook

Learn more about how to publish your own book, check out my online course called 7 Steps to Publishing Your Book

Friday, June 23, 2017

Book Creating and Publishing Checklist for Self-Publishers

We had a great posting from one of the members of my How to Publish Your Book Facebook group on the steps you need to take to create your book. I really loved it. So in todays How to Publish Your Book Show I created a video where I break it down and comment and add my thoughts to each of the steps. I love the groups interaction and this was an excellent post.

To learn more about how to publish your own books please check out my Publishing Mastery 101 member group. For a small monthly investment you get access to all of my courses and can be on your way to having your own book.

Monday, June 19, 2017

Learn How to Make Thumbnail Book Graphics for Your Website to Promote Your Book



Bruce Jones teaches you how, using readily available tools, you can make graphics for promoting your book. Building your media kits is essential for promoting your book and a thumbnail graphic of the cover is the start.

In this training video I show you several different ways to create those small thumbnail graphics that you will need to promote your book online. We use Photoshop, Pixlr.com, PicMonkey and Canva along with Grab on the Mac and Snagit on the PC. I also show how you can add this graphic to your Google Blogger Blog or your WordPress Blog and connect it to your book's Amazon sales page.


Tools for grabbing your image from the screen
Grab, Mac screen grab utility located in the Application...Utility Folder
Snagit, PC tool available on line, there are many

Tools for sizing your image
Adobe PhotoShop or any photo editing application
Online Tools, again there are many to choose from, here are a few
https://pixlr.com/
https://www.picmonkey.com/
https://www.canva.com/

Specs for the image
I have found 225 pixels wide or about 3 inches wide works very well
Resolution should be 72 dots per inch, dpi


J. Bruce Jones I am the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

Come over and join over 2,000 authors in our Publishing Facebook group, learn from all our active engaged authors  https://www.facebook.com/groups/HowToPublishYourBook

Learn more about how to market your book in my course on How to Market your Book

Friday, June 2, 2017

How to Develop Your Own Products and Launch them in 15 Minutes, Interview with John North

I recently had a fun interview with John North of Evolvepreneur.club on how quickly you can make and sell products on line. You can actually do this in about 15 minutes using services like Gumroad.com and a basic Google Blogger account. John just hosted the interview on his Evolvepreneur.club website.


Click here to listen to the interview
http://evolvepreneur.club/ep12-develop-product-launch-15-minutes-bruce-j-jones/

Wednesday, May 31, 2017

How to Publish Your Book Show, May 30, 2017, Traffic, Book Categories and CreateSpace Discount Codes



In today's How to Publish Your Book Show on Facebook we covered

• New books and some recent travel

• Getting traffic to your Facebook page or group
  Ideas covered for getting traffic to your page
• Write posts, create videos
• Answer questions
• Let the content come to you, notice what is going by in the stream of life
• Set up Google Alerts, review results, select and repost
• Subscribe to subject matter blogs and websites with newsletters and emails
• Subject matter forums
• Search and repost videos
• Encourage members to post, respond and contribute to each post
• Facebook Advertising
• Promote everywhere
• Mention in your videos, your social media, and blog posts
• On your website set up a direct link button
• Add to your email signature

• Understanding Amazon book categories

• CreateSpace discount codes, where are they and how to you apply them.
From the CreateSpace FAQs page

How to Set Up CreateSpace Discount Codes:

1. Log in to your CreateSpace Member Account at http://www.CreateSpace.com/Login.jsp using your e-mail address and account password

2. Click on the title's name you wish to edit

3. On the Project Homepage, click on "Channels" in the Distribute section

4. On the Channels page, select "Discount Codes" under CreateSpace eStore

5. Click the link that reads "To create a new discount code click here.” This will create a unique code that can be used across titles if desired. (If you have previously created a code that you wish to apply to a new title, you may skip the step of creating a new code)

6. To apply the code to a title, copy this new code into memory (command-C), then return to the previous page

7. Paste the code into the "Discount" table. Then set the pop-up to "Discounted Price" and enter the dollars off in the field (e.g., $5 off), or set this to a percentage off (e.g., 40% off). Remember that discount amounts must never drop the price below the minimum price of the title. You can add up to three new discount codes at a time

8. To complete the process, click on the “Save Changes” button

Your discount code is now ready to use, and the discount you offer will be deducted on orders placed using that code.

Where to find Discount Codes in CreateSpace for the CreateSpace Sales Page

 Click here to find all of the CreateSpace FAQs 

Come over and join the How to Publish Your Book Facebook Group and get involved with almost 2,000 fellow authors and publishers, great place to ask questions and get answers.
https://www.facebook.com/groups/HowToPublishYourBook/ 




To learn more about promoting your own book please visit my How to Market Your Book course. This site gives you access to all of my self-publishing courses. Click http://bruce-the-book-guy.usefedora.com/p/how-to-market-your-bookhttp://bruce-the-book-guy.usefedora.com/p/how-to-market-your-book





Tuesday, April 11, 2017

Book Marketing Checklist Available in PDF Format

Book Marketing Checklist for Self-Publishing PDF Book Download 

In Book Marketing Checklist for Self-Publishing I take you through the steps that you will need to successfully launch and sell your book. One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go, what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers.

This pdf book contains the lessons I have learned in creating and marketing over 40 of my own books. The PDF book includes:

3 Simple Things I Would Do to Market My Book

Part 1. Book Marketing Checklist 
• General Book Marketing Concepts
• Start Marketing Your Book the Day You Start Writing
• Selling on Amazon
• Book Launch Prep & Build Out Your Media Kit
• Preparing for Your Book Launch and General Marketing
• Going for Best-seller Status On-line,
• General Book Marketing
• Making Your Book Trailer Video
• Off-Line Book Marketing

Part 2, Book Launch Action Plan 
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It

Part 3. Book Marketing Resources 

J. Bruce Jones I am the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.

 To learn how to successfully market your book, buy and download a pdf copy of Book Marketing Checklist for Self-Publishing today.

Buy and Download a PDF Copy of Book Marketing Checklist Buy my product

Saturday, April 1, 2017

How to Publish Your Book Show, March 29, 2017




How to Publish Your Book Show, March 29, 2017
Topics for todays show are:
• New Books Released in the Past Week
• Releasing a Series of Book on Amazon, Why Do It
• Tips on Creating a Book Video
• Are We Indie Author, Retaining Your Book Rights
• Re-Purpose Your Book Content




In today's show I covered some of my tips on creating your Book Trailer video that I covered in my book Book Marketing Checklist. I thought I would lay them out again. You can pick up the fill book on marketing your book at Amazon.com. Book Marketing Checklist for Self-Publishing

Video should be part of your book marketing efforts. It is a powerful tool that you can use on your website, in your social media and on YouTube to promote your book. Below are some tips to help make your video effective. Your book trailer video should cover 4 basic topics and be 1 to 3 minutes long.

1. Who you are, your name.

2. What you have got, the name of the book.

3.  What the book will do for you and what you will learn, use your Table of Contents to come up with your list of key points.

4. What you want the viewer to do next, buy your book on Amazon.com, go to your website, give them a call to action.

Smartphones work great for making nice simple, one take video book trailers. The quality is great and if you record in a quiet place the audio will be just fine. You can always improve but smartphones work very well for this purpose.

Key point for quality is to make your smartphone nice and stable, use a small tripod from Amazon.com or from a site like Caddiebuddy.com. Also turn off any radios or fans that might make extra noise.

Quick Tips
• Almost any simple digital camera will do for making a video. This includes the smart phone in your pocket. The quality is amazing and most are connected right to YouTube.

• A little tripod can really help with the quality.

• Don’t have a camera, then use the Save as Movie option of PowerPoint or a screen capture program like Screenflow.com or Screenr.com.

• Keep the video short. This is key; around 1-3 minutes is perfect.

• If you can do it in one take, you might not need to do any editing. If you are editing, then make each shot at least 10 seconds; (count in your head). You can also add in still images, or video from a PowerPoint presentation.

• Lighting is important. Turn on the lights or stand by a window.

A dark video just doesn’t look very good. Watch out for backlighting such as a window behind you. It can kill your video.

• Stay close to the camera for good sound, turn off any radios, and watch out for background noise. If your camera has a mic input, you can also add one for better quality, lavalier mics work well.

• In your video, give viewers a call-to-action: ask them to do something, call, go to a web site, suggest something to get them to your web site.

• Do some simple editing with iMovie on the Mac, MovieMaker on the PC, for more complex, use Premier. You can even edit right in YouTube or the new YouTube Capture app that works for iPhone. Many cameras also come with video editing software.

• Add your web address along the bottom or lower third of the screen. Add contact info or a call-to-action at the end. Tell viewers that your book is available on Amazon.

• Upload your video to YouTube, then link it to a blog, your website, Facebook and other social media sites.


Setting Up Your Videos
The key to getting your videos found in YouTube and Google search is to fill in all the boxes YouTube provides with lots of relevant text when you upload your video. This includes the video title, description, web address and key words or tags.

1. Video Title, have a good descriptive video title, include your main keyword.

2. In the initial sentence of the description, include a full web address as the first item, including the http://, then a short intro description. The first sentence needs to grab because this is all you initially see below your video.

3. Add a full description, fill it out with a lot of relevant descriptive copy, maybe with a transcript of the video. Include your contact info. You can really fill this area up with text. Google indexes this area so it is important to also add your keywords into the copy.

4. Add Keywords or Tags that Relate to the video and the topic, this is super important.

5. YouTube is a social media platform, this means share your video on all your social media platforms and interacting with people who comment on your videos.

6. Use End Screens and YouTube Cards to connect with other videos, make additional comments or give information.

7. All videos should have some kind of call-to-action (CTA), including a web address or contact info during or at the end of the video.