Marketing Your Book Using Simple Book Trailer Videos

Book Trailer Video Marketing Basics, Use Video to Promote Your Book from Bruce Jones on Vimeo.

Hi, I am Bruce Jones and this article is on marketing your book with video marketing, so one of the questions I see floating around in a couple of the publishing groups I am in, was how to get started marketing your book using video and somebody was talking about it was just too complicated. There were too many things to do. So what I want to do is just show you in this video how quickly how you can make a simple book trailer video and then get your video marketing going. So this is real bare bones, bottom level, but we'll just create the book trailer video and put it in the different places and show you what you can do. Videos are great if you're sort of launching your book. I'm going to use this book. There's one of my older books. This was probably. Oh I don't know. How old is this book? This book goes back to 2011. So this is probably old book and you can always put a video out about your books and sort of re promote it. 

Re-energize it. Alright, so what I'm going to do is just go into my Mac. I'm on a Mac and built into the Mac or you can use your phone or whatever you want to do. I'm just going to bring up one of the applications Photo Booth. Photo Booth makes the video super quick and easy and just looks like this. 

I want three things in my video. 

1. I want to say what I've got. So this is my book. 

2. What we'll will do, I'm just gonna talk a little bit about the insides, the benefits

3. what I want you to do. That's the call to action. What's next? 

So you want to tell people where to go or what to do, how to get it. So let's go. We'll just make a quick video. 

We'll load it up on Youtube and then just show you how to get going with video marketing. Alright. So we're just going to. This Photo Booth, if you have a Mac you will find it in the Applications folder. We're just making that quick picture to. This is a great way to make a quick promo shot. Like that, you have a picture just like that. If you don't like it, then do it over and over again the way you want. All right, the bottom here, you'll see a picture and you can also do all kinds of cool special effects to. This is the video one. So I'm just gonna Click on video number one. I've got what, uh, what it will do and what I want you to do next. 

Making the Video

Hi Bruce Jones here, and I'm just talking today about my World Regional Maps Coloring Book. This is one of my favorite books, it is a bestselling books and it's a book of maps that you can color. It has all the different regions of the world including the Middle East, the Americas, Europe, Asia, Africa, the continents of Antarctica and Arctic and all around. The book is set up with maps that are easy to color. You can photocopy them. They have names, city names in every map. Also has outline maps, so you have all the different versions all built into one book. Check it out, it's available at Amazon and the link will be somewhere around here. All right, see you next time. Bye. Bye. 

That's it. All right. Pretty simple. Pretty, pretty simple and that no editing. Just going to pull it off right here and I just talked to say about by world. There it is. Save the file to your desktop. Give your video a good name. That's especially an important for Youtube. The names are searchable. Pull that off of there. 

Here we go. World regional map coloring book. Okay, video is done. Let's go to YouTube. I'm going to bring up YouTube. You have a YouTube account, if you have a Gmail account. I'm just going to go right up here where it says create a video or post upload a video and we just have to drag the video to there and it's going to upload. Now for the description, this book is already published, but I can use my book description from Amazon, but I'm just going to go over here. 

While that's uploading, I'm just going to grab the description right here off of my Amazon book page. Here it is. I'm dropping it in here. This is. This is how fast can I put a video up and then I'm going to take this link. This Is the link for the book right there and we're just going to say check out the book at Amazon and just put the link below it. That's it. World Regional Map Coloring Book available on Amazon, right? That's pretty cool. Oh, some tags will do. World regional maps. World maps, a regional and rural regional. See Us maps, maps, Africa maps. 

You can always come back and add more keywords, better description etc. Your Color mapped coloring book. Cool, right. That's good enough for the moment. And uh, we'll let that be. We're going to hit publish, pressing this button and it is done. It published. Looks like everything is good. 

On to Video Marketing

There it is. Okay, so now we have published the video. I'm just going to remember this link right here and now we're going to do the video marketing. So this is how simple this can be done. All right, so I'm just going to go to facebook. So let me go show you the map or the videos. So here it is on Youtube. And right over here there's a share button. So now the object is to just spread it around to the world and then also use it. So if you have a blog, you can put this on your book page or a website. This is just the little promo video that goes on it. We have a Facebook page, you put it there, put on Pinterest, put it on Twitter. 

So let's just do that. Let's just spread it around. So I'm just going to go to share and use of all these here. These little share buttons that you can go in and you probably are already members of all these places. You have a YouTube address here and you also have an embed code if you're going into a blog, depending how it's gonna work. So we're just going to use, we're just going to do sort of the basic stuff, so let's just go and put it up on twitter. So we'll just go to twitter. Log in. 

It's been posted. I didn't do anything, so that was pretty easy. I should have put a little message in there. Um, let's do it again. So I'm going to do the coloring. All color, all the world. Okay. We're on Twitter. I have a Pinterest board or Pinterest site, so we'd go to Pinterest. And so here we are on Pinterest. Just pick what board. I'm have a bunch of boards. You can go figure out how to do that, but Pinterest gets a huge amount of traffic. I almost get more traffic on Pinterest than I do on some of my sites. Let's just put this in. Oh, we'll put it in here. We can edit this a little bit. World regional maps coloring book available on Amazon called the world. You can spend more time making it better words, but it's fine for the moment. It's good. Put it in here. Done Pinterest. Look at that. We're just spreading it around. Let's come back. Facebook. All right, so we can post automatically to Facebook or I can take this link. Someone do that. Take this link right here. I'm going to go to facebook and I had my how to publish your book facebook group. So we're just going to go there and uh, working on, uh, how to use video marketing for your bucks. Sample sample book, trailer, trailer, video, post that. It'll grab the link. 

There it is. The goal here is create a simple video. YouTube has have all of these different share buttons on what it is. So there's lots here to choose from. But the goal here is create a simple video however you do it. Your phone is perfect. That little Photo Booth that's built into our iMac is perfect. Whatever you have, just create a simple video. What I've got, what it will do, and what do you want me to do next? Just talk about your book, show the pages. I made a 40 second video, but it could certainly be longer, should be longer, and then spread it to all the places that you have your blog or website, your Facebook group, your Twitter, all that kind of stuff, and you can do this over and over again. Today isn't just a one time thing. You can go to the share button everyday and post something. You could send different messages, you can put it different places. And these little links can go in lots of places. All right, hope that helps. I'm Bruce Jones and uh, get going with your book trailer video. Alright, bye. Bye

Come over and learn more at PublishingMastery101.com

Publishing Your Book, Overview from Writing, to Kindle Book to Selling Online and on Your Website

This video is in response to a question in my How to Publish Your Book Facebook Group


Publishing Your Book, Overview from Writing, tp Kindle Book to Selling Online and on Your Website from Bruce Jones on Vimeo.

Hello. I am new to the group and looking for some advice. I’ve never published or sold and ebook and am trying to do both via my own web site. I’m hoping this is an appropriate group to seek help, if not, please let me know.

Here is my situation. I’m completing a draft of a short book or pamphlet. I envision writing 5-6 pamphlets over the next couple years. The pamphlet will likely end up less than 40 pages. The pamphlet is a very simple document, all text with 3-4 simple diagrams. From what I have read, I believe this process is this:

1. Once final edit is complete, I need to convert the document to an appropriate ebook format: pdf or others. What format is recommended? What software is required? How difficult is this to do?

2. I currently have a wordspress.com site, but I believe I need to move to a worpdpress.org site where necessary plugins are available to: upload document, handle e-pay and document release. Is this the correct process? What plugins are recommended?

Thanks, any advice is appreciated.

Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Introduction to the InDesign Layout Window from the Course InDesign for Authors

I starting pulling together today the videos for my new course InDesign for Authors. Below is the intro video. I will be creating videos on how to use InDesign along with deeper dives on specific types of books such as; novels, children's books, cook books, non-fiction, journals and many more. The course will also include templates for each kind of book along with training videos.


Introduction to the InDesign Layout Window, Tools, Options and Panels from Bruce Jones on Vimeo.


Transcript from the video

Hi Bruce Jones, and welcome to this InDesign training video. I'm going to be talking today on a quick overview of the InDesign screen and platform. InDesign is the leading program for creating books and it's a part of the Adobe suite, along with Adobe Illustrator Photoshop. These three programs work together to give you a fantastic set of tools for creating publications, books, graphics, really anything that you want. InDesign is called a desktop publishing program. It allows you to bring together texts, graphics, illustrations, photos, all that kind of stuff into one central place and make a book out of it. In my newest book, I Want to Publish My Book But I Don't Know How, was done in InDesign. You can bring in photos, you can format all your texts, it's a really powerful program for creating anything in the graphics or publishing.

To learn more about the new course click here, InDesign for Authors

So why don't we just dig in a. I'm on a Mac, so some things may be a little bit different, but it's a cross platform program. So pretty much everything is the same. Files can go between the platforms. Some of the keyboard commands might be different as are a couple of things that are different, but basically it's the same. I'm just going to click on it to launch. This brings up a screen that has some of the projects that have I already been working on. You can see things in here that I'm working on. You can create new or you can open an existing file. So let's just create a new file and set up your document, set up your margins, set up your columns, all that kind of stuff.

In subsequent videos I'll show you how to bring in texts, how to bring in photos, how to format them, all that kind of stuff. But this video just covers the basic overview. So I'm going create new and you'll get a box on the screen that looks like this and it has a bunch of pre-made templates in here are. Especially if you've been doing a bunch of projects like you can see from mine. I have different sizes, those are all in here. I usually work in a unit of measurement called picas, which is right over here on the right. But I'm going to just change this to inches so you can see all the measurments. What's great about this product and Illustrator and Photoshop is that, you can work in many, many different systems, different color systems, different measurement systems. It's extremely versatile. The difference between them is photoshop is for photos and customizing your photos and getting them way you want to do it.

Illustrator is for making graphics, logos, charts, an illustrations. Then you combine those two applications along with something like Microsoft word for making your text. Bring it all together in InDesign to create your book. I am going to change the measurement to inches. I'm just going to set up the book at six by nine inches. So the width is six inches and make my height nine. You can put any number of pages to start. If you're working on a really big book, I usually recommend start with a basic number, maybe 20 or so, and then just keep adding as you, as you keep expanding your book. I'm going to just with one column to get started, but you can always change as you're going.

And up will come a new document. This is the way that it comes when you get it out of the package. I'm going to make a general settings change and I really recommend making this change for everybody. This is the basic screen and you notice it's all in black. On the Mac it's up Preferences, on the PC it is under the Edit menu, down here at the bottom of the menu. Go to preferences and interface and going to change.

We're going to un-click this setting so we can change the color theme from black to the white and I find this works way better for a number of reasons. One is it is easy to look at the options then when they are all black. But also this area out here, the paste board, so this is the way the page looks. It's ready to add text graphics boxes. All that kind of stuff can be added on here, but we also have the ability to move things and store them out here. And I find this really, really helpful that I can put this out here. I'll put text out here of format tit. I'll put extra graphics that I am not using it that moment because design is sort of a fluid process. So I really recommend that you make this change. It just gives you a lot more flexibility so it's just a little nicer to look at.

So. All right, let's just kind of walk around this screen. I'm just gonna show you basic things and that'll wrap up this video. On the left-hand side we have tools. These are all the basic tools you have, your pointer tools, your text tool, I'll be diving into these a little more on a some following videos and you don't need to know what all of these are, really just a few that you use the point. The text tool right here, the line tool, um, you might use the drawing tool. Maybe this is a gradient tool for doing a gradient. The hand tool right here, which you can grab and kind of move things around. Here is the magnifying glass down here, you have your colors and I'll talk about those in just a second of fills and strokes.

Those are the basic tools. You can also pull the menu out and move it around and they all kind of snap in. I like it. Depending on what tool you have clicked will determine what kind of options you have up here at the top bar. So you notice we can do some sizing things, we can line things up. If we draw a box, you'll notice a different things sort of options. Notice some more things opened up here and again, we'll dive into these later. But the point or tool allows all of these options to show up up here. So that's something you kind of work between these, these two things. The next one down that's important is the text tool. You notice a different set of options show up.

So let's do the text tool. You have all your type options. So your fonts, are all right there, the sizes of different things you can do with it. Flush, left centering and flush, right? So the alignments, different margins and indents and things. All the options right up here at the top for a quick access to it. Most of these options are also in the pull down menus. So we have character right there and we have character right here. So we have type faces. So many of the same things are located up here in these windows. So and then probably that's probably most of what you're gonna do. Oh, line tool hit the line tool. You'll notice you have all the line weights right here, the style of lines, that kind of thing. So you always want to look up at the top to see, here's what I want to do and here's how I can do it.

Over on the right we have another pallet as a series. These are a little more involved pallets than what's up at the top and also some of the same stuff. So let's say if I do the type tool, I can come over here to character pallet, I have access to my fonts. So nice little pop-up menus that comes out, pick sizes, leading, compression, all that kind of stuff is here. Same thing with the paragraphs alignment, you know, it's, it's up here and it's over here. So you guys wanna check out what's here. You have in this window, which has also, it can be pulled off. So if you just click hold and kind of drag it out, you'll notice it pops right out and you can move it around your keyboard. You're around your screen wherever you want to put it. You also have this little arrow that'll close it, but also there's a series of four little bars here and if you click on those bars at the other options, so it takes a while to learn all these different options.

This is a InDesign, it does have a learning curve to it. It's incredibly powerful program, incredibly flexible. You can design anything you want with it, but there is somewhat of a learning curve. We have hyphenation and drop caps, bullets all in the paragraph pallet. They're all in here and each one is different, so I could also just bring this back over to see how it changes color right there and it just goes right in. So I have layers will be doing will session on layers pages. Next is the pages pallet If I click on this pallet it shows up here, I can move things around all my master items, master pages, we'll talk about that. Very, very useful feature to set up master page of your patient numbers and headers and footers, that kind of stuff.

So all that's in here, you just have to kind of look and see what's there. Your strokes, that's the lines, connections, arrowheads, if doing arrowheads color, probably not use that so much, but you do use the Swatches pallet all the time. Here are your basic colors that come with the program and then you can add new colors, You only need a couple color families from the many that you can choose. rgb, cmyk, and pantone. You don't need to use all of these. So we'll kind of give some clarity to that. But you can assign new colors here.

Pick up a copy of my newest book, 

I Want to Publish My Book But I Don't Know How, available at Amazon.com

Paragraph styles, paragraphs has a very popular or very powerful if you're doing a book with a lot of different things. So like in my book, I have had treatments that go through and if I wanted to make a change, I've styled all my heads with a certain style and if I wanted to make a change halfway through the project, I don't have to go back and change all of of them. I could just make one change in the whole project changes, so very powerful in this paragraph styles pallet. There is also character styles, but I usually just use the paragraph. There is also text wrapping for your wrapping text around a photo. You can do this kind of stuff. See this, put my picture in my book, wrap the tape around it. So that's text wrap. So that's kind of cool to be able to do.

Very easy to do and we'll talk about that. So this is the basic ones that generally comes with, but if I go into the Window pull down menu, here are all the different ones. So I'm around the outside. So you have tools on the left side, options up at the top. More options and tools and commands over here with. You have your page counter your page in the lower left, a guide. So I can jump from page to page so I can always just move my slider up and down to get to a different page, but I can also just go here and click on it.

So there's a multitude of ways to get places or I can go here to get to a page. So it just, it depends on which one you become comfortable with. You can pop between pages and that kind of stuff. Rulers running around the top very, very useful. And also guidelines right here in the rulers. I can also go up here and our margin lines. I can also go up here, click in my ruler and pull down a guide. Let's pull a guide down. Guides are extremely useful for lining things up, setting up areas on your pages you need to work with. That's the basic screen.

If you are serious about making books and making good quality books that have design and elements InDesign is the product in designers the product to you. So, all right, that's it for this video. This is just kind of an overview and look for other videos where I'll be diving into specific features. I'm getting texts in here, building your boxes, putting text to columns.


Connection and Learning
Bruce Jones is the author and creator of over 40 self-published books.

If you want to learn how to create your own book visit Publishing Mastery 101 and see my courses: https://bruce-the-book-guy.usefedora.com/

Come over and join my Facebook Publishing Group, ask me questions, show your books. Great place to connect with authors and self-publishers
Join at https://www.facebook.com/groups/HowToPublishYourBook/

Running an Amazon Giveaway Test on My Book Marketing Checklist Book

Here is how the Amazon Giveaway looks on Facebook

I found out yesterday about the Amazon Giveaway program and was like, wow. The program runs on pretty much any product on Amazon, yours and any other, there are a few restrictions but it is pretty broad. You can run a contest for people to win that product by clicking on a link. When they click the link the product gets reposted on their twitter feed or they have to watch a video or some other stuff.

Once you have the Amazon link you pretty much just have to spread the link around the web on Twitter, Facebook, your blog, etc so people can see it and click on it. For mine I am using my Book Marketing Checklist for Self-Publishing book. I have spread the link to Facebook, Twitter, and my blog.

The program works with you going to the bottom of pretty much any Amazon product page and seeing the Giveaway button and then just filling out the form. You have to pre-pay for the product that you are giving away plus shipping. When someone clicks you send them to a Twitter page, or a video or couple of other things. Basically Amazon sends you a link and you spread it around.

The Amazon Giveaway button at the bottom of a product page

The program runs for 7 days and/or a number of clicks that Amazon determines fits for your book. You also have a number of options that you can select on how the prize is awarded. I am sending people to the intro video for my Publishing Mastery 101 member site. Here is the video I sent people to



Here is the Giveaway link for the Book Marketing Checklist for Self-Publishers Giveaway, active until Nov 23, 2017 or until I get 500 clicks.

Learn to Create, Publish, Market and Sell Your Book with Publshing Mastery 101 Membership Site

 Publishing Mastery 101 membership site launches today!!


I am announcing today the launch of my new Publishing Mastery 101 membership site for creating, designing, marketing, selling and re-purposing your book. I am bringing together all of my trainings, courses, and experience in one central place. This member site will support what we are doing here and in the How to Publish Your Book FB site but gives me more abilities to tie it all together and go deeper. Hope you check it out and will come over and join. You will see lots more about it and what I have planned as we move forward. Thank you everyone for all the great support, questions and all your books. We have great group here.

We will conduct training, classes, building books and answering your book publishing questions.

Benefits:
• Monthly Q & A Book Publishing Calls
• Free Access to all Publishing Mastery Academy Courses
• Design, Publishing, Marketing and Selling Training Sessions
• Publishing Mastery 101 Facebook Group, Community

 Courses Included:
• Easy Journal Books
• How to Market Your Book
• How to Publish your Book in 7 Steps
• Easy Kindle Books
• How to Make Children's Picture Books for Kindle
• How to Make an Author/Book Blog

Click here to visit Publishing Mastery 101, https://bruce-the-book-guy.usefedora.com/p/publishingmastery101

TRAINING SESSION, Learn How to Make a Journal Book Using InDesign,

I will be live today in the How to Publish Your Book Facebook Group teaching how to make a Journal Book using InDesign. The training session is today at 3:00pm EST October 20, 2017. Come over and join the group and check out the session. Journal Books are fun and easy to make

To know more about the full training course check out EasyJournalBooks.com

You can check out the training session video by Clicking Here, How to Make a Journal Book Using InDesign

How to Layout Out a 2 Page Photo Spread in PowerPoint and Adobe Indesign

Training Video on How to Layout Out a 2 Page Photo Spread in PowerPoint and Adobe Indesign. J. Bruce Jones takes you through the steps to properly layout a photo that goes across two pages in your book. The training covers laying out the page in PowerPoint, setting up the page and creating margins, and how to crop and place your photo correctly so that it will go across two pages. We then go into Adobe InDesign and repeat the training.

 J. Bruce Jones "Bruce The Book Guy," author of over 40 books teaches self-publishers how to design, layout, publish, market and sell their book. If you want to know more please visit the Courses page here on the website.

Do You Have an Author/Book Blog? You Should, Great Place to Focus Your Marketing

Do you have an author/book blog or website? They make great homes for your book marketing efforts. In today's Publishing Mastery 101 podcast I talk about what you should have and why. I also feature an author Kevin Grant and his Nelish Quest author website.

Here is Kevin Grant Nelish Quest book sit mentioned in the podcast. Kevin has all the parts, about the author, characters, the book-with links to Amazon and shop for some repurposing of his content.
Visit at NelishQuest.com

Notice the video front and center along with the main character. You are engaged right away

All the parts that you basically need for a good Author/Book website

This website includes all the parts that you need