In this video and post talk about what I did and where I got with my recent book launch. Overall it all went great I couldn't be happier. I hit #1 for Kindle and #2 for paperback for the Self-Publishing Manual: Create and Publish Your Own Print and e-Book. Learn about all the things I did with this launch from live videos, training, social media posting, and creating a new pdf book on the launch in the video below.
For the numbers during the launch: 28 Kindle e-Books 18 Paperback 9 Amazon Reviews #1 Kindle Best Seller in Electronic Publishing #2 Paperback Best Seller in Electronic Publishing For this launch is did a number of things that were new and outside of my comfort zone.
• I built a launch team, small but I did it and it worked.
• I used live Facebook broadcasting to pre-launch and launch my book. Including an hour and half broadcast on launch day showing how I was doing all the behind the scenes stuff. Each time I did a pre-launch or launch broadcast my book moved to #3 and then on launch day to #1 in my category on Amazon.
• I spread my launch out over four weeks, instead of all on one day. For the first three weeks, I did pre-launch Facebook Live broadcasts and blog posts. In the fourth week, I held my planned book launch. Some people waited to the launch day and some bought right away. This resulted in my book sitting in the top 10-20 for four weeks.
• I asked, using Facebook Live video, if anyone wanted to interview me about my book and me. I ended up doing 4 interviews. Two of them from the UK from people I never met before.
• I asked for Amazon book reviews or hinted at how powerful they were for book launches. I ended up with nine. Not a huge amount but a lot more than I ever had for a book launch and super helpful.
• I did not reduce the prices for my books. The typical tactic for a book launch is to drop the Kindle prices to $.99 or as low as you can. I left them where they were. I got my results with a Kindle e-book priced at $7.95 and the paperback at $29.95. Why? I think because of the Facebook Live broadcasts and having built a decent size book platform.
• As an experiment, I released a pre-edited, pre-released pdf paid version of the book on my blog. I sold about as many pre-released versions as I did final books in the launch. I just want to see what would happen.
The Self Publishing Book Launch Checklist and Swipe File
I also created a new book based on the launch. The Self Publishing Book Launch Checklist and Swipe File. This book includes all of the checklists, posts, and steps that I did for launching this book. I include the swipe files that I created to help on launch day.
Includes:
• The book launch checklist
• A case study of the launch, including blog posts, videos I created, examples of the social media posts
• The swipe files that I created for creating the blog posts and social media posts
You can pick the book up at https://gumroad.com/l/ySsKl
Equipment I Use for Creating My Online Training and Marketing Videos
I had an excellent question come in today on what were the tools and products that I use for creating my training and marketing videos. I have made a lot of videos over the years and have tried to keep my equipment to a minimum and as affordable as possible. Ok here we go.
Computer: I use an iMac, 27" Apple computer. I love the big screen, but you can easily do this with any Apple laptop or smaller iMacs. The Mac computers just work great. If you were upgrading just get a computer with a lot of storage. Video takes up a lot of space. I think I have a terabyte of memory. Apple.com
Camera: Most of my videos are shot with the iSight Camera that comes with my computer. It works just fine for creating most of my videos. I will occasionally use a Logitech C920 camera. They are excellent. They also have a mic in them but I tend to use the Blue Yeti instead. Logitech HD Pro Webcam C920 Camera. USB plug in, $49-$100
Use the camera in your pocket. Your iPhone or Android phone works just great. The camera and the mic are more than fine. I recommend getting a little tripod to hold the camera and keep it steady. Find a quiet spot, record your video and move it over to your computer for editing. Tripod, I have one of these Paladinz Phone tripods. It is lightweight, holds your phone, expands to 42". Pick it up at Amazon for about $15.00
Microphone: My go to mic is a Blue Yeti. It is a pretty standard USB microphone. It plugs right into the computer. I also use the mic that comes with the iMac, it is also excellent. The Blue Yeti gives a little deeper, richer sound. Blue Yeti USB Microphone, $119
Lighting. I use a simple clamp on painters light with an LED bulb from Home Depot or Amazon. Super cheap and easy. Clamp it to a shelf, bounce the light off the wall and you are ready to go. There are lots of great lighting kits that are also very cheap. There is the Cowboy Lighting and Video Studio for under $80. Just swap out the bulbs and replace with LED lights. Keeps the temperatures a lot cooler. Cowboy Lighting Kits keep your lighting simple.
Screenflow for video editing
Editing Software: Hands down the best video recording and editing program is Screenflow on a Mac. It only comes on a Mac. What is great about it. Super easy to use for recording and exporting the final mp4 files. None of the complicated stuff of Adobe Premier. It is a linear editing application, affordable and has plenty of features. It also records two tracks of video, that is why you can see my face on the screen. Everything can move around, easy to change. Easy to add additional images and more video. On the PC people use Camtasia, it is fine and will a good job. But if you are making a bunch of training videos then Screenflow is the best. Worth buying an iMac just to use this program. ScreenFlow is available from Telestream, Mac only, $129 Camtasia, available from TechSmith, $249, PC or Mac
Video Hosting: I use Vimeo.com to host video if it is not hosted in my course site. You can also use YouTube and it works great. Why Vimeo? Because I have control over it. A year ago I got suspended from YouTube for some mystery community violation. What I have figured out is that is was for putting web links in my training videos. I like to give people the resources for what I teach. But that seems to be against YouTube these days. In fact you won't see any web links at all in any video from YouTubers these days. Ok to put them in the description area, but not on the video. I still use YouTube, but not so much anymore. I host everything on Vimeo where I pay to have control. Vimeo is not a place to host videos if you want people to find you through video, that is YouTube. Vimeo is a hosting site for video, I will host here and then use the embed code to put them on my blogs. They are excellent at hosting. Vimeo.com $240/year YouTube.com free
Video Conference, Webinar, Training: I use Zoom.us for online video training with a group of people or for a 1 on 1 session. It is a fantastic program that just works. Has great screen share and chat if you are doing training or a group video hosting. If you buy the bigger package you can also stream through Facebook live. Another cool thing about Zoom is that it records both a video recording and an audio recording. A lot of people use it for recording podcasts with a video backup.
For Facebook Lives I use Belive.TV. It is a great little product for broadcasting through Facebook. Facebook Live is pretty good but with Belive.TV you can screen share for training. You can do interviews. It has lower thirds and the ability to add graphics to your screen. You can so solo interviews, interviews or talk shows-which is really screen share. You can download the video for hosting somewhere else. Zoom.us, $14.99/month Belive.tv $20/month
Training and Course Hosting: I use Teachable.com. It works pretty well. I understand it now. You can host as many courses as you want there. I have the middle package. If I want to do something quick with just a couple of videos or pdfs, I will also use Gumroad.com. It is a great little site for selling products and videos on line. Teachable.com $38/month Gumroad.com free or $10/month
Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.
Book Photo Graphics
I like a variety of sizes; 2”, 4” and 6” images in jpg, rgb format. 300dpi resolution for print and 72dpi for web. Be sure to ask your book cover designer for these images. Make this part of the original book cover design project. If you can only get one resolution then go for the 72dpi so you can easily market on-line.
Your Book Info and Description
• Book descriptions, a short ten word sentence or so for use in posting on social media or at the end of a post. Then a 50-100 word description, 250-500 word description.
• Include info about the book, specs, ISBN number, pages
• Where to buy your book, print and e-book with links
• Book reviews, look at Amazon reviews
• A sample chapter
• A Book Trailer video if possible, Watch for Day 4: YouTube Day we will be creating one.
Author Photos
Spend a little money and have a professional photo done. Also be sure to have some images done with and without you holding your book up next to your head. Have several different sizes produced. I like a 2”, 4” and 6” images in 300dpi for print uses and 72dpi for web use. You can also do these yourself with your phone
Author Bio
Have several different length bios for different uses
• A very short, one sentence or so bio you can use at the end of a blog post, remember to include your web address and mention your book.
• 50-100 word bio and a 250-500 word bio.
Contact Details
• Phone, e-mail, Skype, website address, social media addresses
Social Media Links
• List all of your social media connections, YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.
• Recent speaking events, maybe a video or two if possible of your speaking.
Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio
• Table of Contents
• Book and ebook specs
• Create a listing of your social media accounts, including the links
• Create a list of where your book is available for sale and the URL weblinks
• Include any speaking events that you have done
Purchase the Entire Course
If you would like to purchase the entire course, which includes all of
the Challenge videos, the books and the bonus video please click on this
link https://gumroad.com/l/AjSpT#
J. Bruce Jones Is the author and publisher of over 40 books, including
the Book Marketing Checklist for Self-Publishing and I love teaching
other people how to make and publish their own books. There is nothing
like seeing an author hold their own new book in their hands.
Bruce is the creator of the 5 Day Book Marketing Challenge, to learn
more or purchase the full Challenge course please click below
Your Book/Author Media Kit is an essential part of your author/book website and your marketing. It is a library of all the elements that you will need to promote your book. It includes book cover graphics, descriptions and sample content. It also has resources that fans, the press, event management and anyone else needs to be able to promote you.
In today's Media Kit Day training video we create our media kit. The book and author photos, our book descriptions, and author descriptions and all the elements we will need to promote and market our books.
Goals: Build Your Author and Book Media Kit
For our first day challenge we are going to pull together the elements for a media kit. Be sure to watch the video training on how to create the different size photos you will need.
• Create your book cover images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Create your author photo with you holding a book cover, images, 2”, 4” and 6” at 72dpi and if possible 300dpi
• Write a 10 word or so book description and author bio
• Write a 50-100 word book description and author bio
• Write a 250-500 word book description and author bio
• Table of Contents
• Book and ebook specs
• Create a listing of your social media accounts, including the links
• Create a list of where your book is available for sale and the URL weblinks
• Include any speaking events that you have done
Day 1: Media Kit Day Worksheet, What I Did
GOAL: Build a Book Media Kit• Book cover graphics, 2”, 4”, 6”, jpg format, 72dpi and if possible 300dpi
• A short 10 word sentence for use in posting on social media or at the end of a post.
Learn how to market your book with the Book Marketing Checklist for Self-Publishing by J. Bruce Jones, available at Amazon.com
• 50-100 word book description
Bruce's latest book is Book Marketing Checklist for Self-Publishing, which went to # International Best Selling status in three countries this spring. The book is about how to market and launch your book on Amazon.com. It includes many of the tasks that you will need to do to launch and have a successfully selling book. Including three levels of book launching action plans. One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers. Book Marketing Checklist for Self-Publishers tells you how. Available at Amazon.com
Includes:
3 Simple Things I Would Do to Market My Book
Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing
Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It
Book Marketing Resources
Book Marketing Checklist for Self-Publishing is available at Amazon in Print and Kindle. J. Bruce Jones is the author and creator of over 40 books and training courses for authors who are self-publishing their books.
• 250-500 word book description
• Table of Contents, these are your sell lines for your book, these are the book’s benefits. Included some of these in your description.
Part 1, Book Marketing Checklist
General Book Marketing Concepts
Start Marketing Your Book the Day You Start Writing
Selling on Amazon
Book Launch Prep & Build Out Your Media Kit
Preparing for Your Book Launch and General Marketing
Going for a Best Selling Book
Online, General Book Marketing
Making Your Book Trailer Video
Off Line Book Marketing
Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It
Book Marketing Resources
• Be sure to include in your book specs info about the book, ISBN number, pages, size, paperback/hardcover, black/white, color. Maybe your book’s category
• Book reviews, look at Amazon reviews. Look at your reviews for comments and quotes that you might be able to use in your descriptions
4 star
Very good information and advice to help one with self-publishing. But I have to laugh. Once again, I find another author who doesn't follow his own advice. At the outset, he warns that proper writing, i.e., grammar and spelling, etc., is very important. And then he doesn't do it himself. As noted inside, it does detract from the book's quality. Bottom line: If you're writing about writing, write it right.
5 star
An excellent aid in how to market one’s self-published books, Book Marketing Checklist reads as a concise workbook, giving various helpful tips and hints (that I’ll now be applying to help market my own books). I especially liked how Mr. Jones broke down into 3 levels how involved one could get in the marketing process. This approach is a good one, because some authors are new to promoting their books, while others are further along. All in all, it’s a very helpful read and I would recommend it to other self-published authors.
Author Media Kit
Have several different length bios for different uses
• Author photos, same as the book, a 2”, 4” and 6”, plus photos of your head with you holding your book next to it. Same thing 2”, 4” and 6”, 72 dpi for web and 300dpi for print. You can do these with your phone.
• A very short one sentence or so bio you can use at the end of a blog post, remember to include your web address.
J. Bruce Jones Is the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Learn more about me at BruceTheBookGuy.com
J. Bruce Jones Is the best selling author and publisher of over 40 books and I love teaching other people how to make and publish their own books. Bruce’s latest book is Book Marketing Checklist for Self-Publishing available at Amazon.com.
• 50-100 word author bio
Bruce Jones is an #1 International Best Selling Author, graphic designer, and product developer. Bruce writes, speaks and consults on publishing, social media, blogging, video and general marketing. Bruce is the creator of the World of Maps editable PowerPoint and Illustrator map collections used for business and sales presentations worldwide. Bruce is the author or creator of over 40 books on geography, music, business, children’s and coloring and also practices Tai Chi.
Bruce has been teaching and consulting on self-publishing and indie books for as many years as he has been making them. With the release of his course How to Market Your Book, Bruce is able to bring his experiences and knowledge to everyone else.
• 250-500 word author bio
• Contact info including, phone, e-mail, Skype address, website address, social media addresses
Social Media Links
• List all of your social media connections and web addresses:
YouTube, Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.
Speaking
• Recent events where you spoke, maybe a video or two if possible of you speaking.
Make Market Launch It San Diego Event, spoke on how to build and launch a product in 15 minutes
Purchase the Entire Challenge Course with Bonuses
If you would like to purchase the entire course, which includes all of
the Challenge videos, the books and the bonus How to Make a Blog video please click on this
link https://gumroad.com/l/AjSpT#
J. Bruce Jones Is the author and publisher of over 40 books, including
the Book Marketing Checklist for Self-Publishing and I love teaching
other people how to make and publish their own books. There is nothing
like seeing an author hold their own new book in their hands.
Bruce is the creator of the 5 Day Book Marketing Challenge, to learn
more or purchase the full Challenge course please click below
Welcome to the Prep Day Goals video for the 5 Day Book Marketing Challenge. In this video we record where your book sits in the world. We take a snap shot of it. Is it selling, how many, where, what is your exposure on social media, do you have an author platform. That is what today is all about
Over the next 5 days we will be learning some basic marketing techniques to see if we can move your book up in the sales ranks. The goal with this challenge is to introduce you to book marketing, keep things simple and giving your book a basic footprint on-line.
Please download the 5 Day Book Marketing Challenge Workbook with daily worksheets to fill it in and record your progress.
Be sure to join the How to Publish Your Book Facebook Group and share your results. You can also download the Challenge companion book, 5 Things to Do to Market Your Book and the Workbook that goes along with the Challenge. The books are located in the Files area on the left https://www.facebook.com/groups/HowToPublishYourBook/
GOAL: Collect and Write Down Your Book and Author Snap Shot.
What you are doing is taking an overview of your book and where it sits in the world. Sometimes this can be painful but it gives you a place to start. If you have been at this for a while you might have forgotten all the places that you might have your book located and selling. Or you might also discover that you are only on Amazon.com and you need to spread your book around and get more exposure. Amazon does not market your book, you have to take on this task. Fill out the Book and Author Snap Shot Worksheet and look at the results.
• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge and the Challenge book 5 Things to Do to Market Your Book.
• Please download the Challenge Workbook with worksheets and fill it in as we work our way through the Challenge. Available in the full course or on in the How to Publish Your Book Facebook Group
If you want to go further we have a companion course that has all the videos, books, workbooks and a bonus training on how to make a Book Blog. https://gumroad.com/l/AjSpT#
J. Bruce Jones Is the author and publisher of over 40 books, including the Book Marketing Checklist for Self-Publishing and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.
Bruce is the creator of the 5 Day Book Marketing Challenge, to learn more or purchase the full Challenge course please click below
Bruce Jones teaches you how, using readily available tools, you can make graphics for promoting your book. Building your media kits is essential for promoting your book and a thumbnail graphic of the cover is the start.
In this training video I show you several different ways to create those small thumbnail graphics that you will need to promote your book online. We use Photoshop, Pixlr.com, PicMonkey and Canva along with Grab on the Mac and Snagit on the PC. I also show how you can add this graphic to your Google Blogger Blog or your WordPress Blog and connect it to your book's Amazon sales page.
Tools for grabbing your image from the screen
Grab, Mac screen grab utility located in the Application...Utility Folder
Snagit, PC tool available on line, there are many
Tools for sizing your image
Adobe PhotoShop or any photo editing application
Online Tools, again there are many to choose from, here are a few
https://pixlr.com/
https://www.picmonkey.com/
https://www.canva.com/
Specs for the image
I have found 225 pixels wide or about 3 inches wide works very well
Resolution should be 72 dots per inch, dpi
J. Bruce Jones
I am the author and publisher of over 40 books and I love teaching other
people how to make and publish their own books. There is nothing like
seeing an author hold their own new book in their hands.
Book Marketing Checklist for Self-Publishing PDF Book Download
In Book Marketing Checklist for Self-Publishing I take you through the steps that you will need to successfully launch and sell your book.
One of the most common questions I get asked by new authors is “What’s Next?” They have pushed the published button and launched their book on Amazon.com and then go, what do I do now? Books don’t market themselves just because you are on Amazon. You need to be involved on a regular basis with getting your book out to the world and getting people to buy it. This is true wither you are an indie author or you have a publishing company behind you. Books need to be marketed in order to find customers.
This pdf book contains the lessons I have learned in creating and marketing over 40 of my own books. The PDF book includes:
3 Simple Things I Would Do to Market My Book
Part 1. Book Marketing Checklist
• General Book Marketing Concepts
• Start Marketing Your Book the Day You Start Writing
• Selling on Amazon
• Book Launch Prep & Build Out Your Media Kit
• Preparing for Your Book Launch and General Marketing
• Going for Best-seller Status
On-line,
• General Book Marketing
• Making Your Book Trailer Video
• Off-Line Book Marketing
Part 2, Book Launch Action Plan
Level 1, Marketing My Book with Little Effort and $0 Dollars
Level 2, I Can Go a Little Bigger and Make a Little More Effort
Level 3, I Want to Kick It Into Higher Gear, Try to Really Push It
Part 3. Book Marketing Resources
J. Bruce Jones
I am the author and publisher of over 40 books and I love teaching other people how to make and publish their own books. There is nothing like seeing an author hold their own new book in their hands.
To learn how to successfully market your book, buy and download a pdf copy of Book Marketing Checklist for Self-Publishing today.
Buy and Download a PDF Copy of Book Marketing Checklist
Buy my product
What Do I Ask My Designer For When We Have Finish My New Logo Design?
We had a good question come in about logos and what kinds instructions you want to give to your designer for the final art that they deliver to you. Your logo package. Once the designer is gone and is out of the picture you want to have everything you need for future projects. Very often these days we are working with an on-line freelancer in another country and they are hard to trace down. I like to be free and clear on anyone once the project is complete.
I like to have art in two ways, in an editable format like Adobe Illustrator and also in JPG format. Very likely the designer worked in Illustrator to design and create the logo, that is the version I want. Vector art is used for t-shirts, bags, banners, print matter. Vector art is very flexible and can be used in many ways. It is the source art. JPG art is use for web and also print.
Vector Art I like Adobe Illustrator format, .AI, this is also called vector art. Adobe Illustrator is the main program designers use for making logos. You can also have EPS, which formally was the universal format for vector art but now .AI pretty much works everywhere. They are really the same thing, either will do. Vector art is key because it is saleable to any size, it has crisp clean edges and can be easily edit in Illustrator. I usually like a color version and a black/white version in all the different configurations.
Raster Art, JPG and PNG These days the most common format for logos is .jpg. This is a photo based format that works pretty much everywhere. There are high res versions (300dpi) used in print and low res versions (72dpi) used on the web. You can also get artwork in .png and .psd which is Photoshop. Once you have one format you can easily convert it to another.
Generally I like to have a large version, 6"-8" wide at 300dpi (dots per inch-this is the resolution). The most universal would be the Photoshop version but you then need Photoshop to deal with it. JPG is fine. I also like a 3" version and a small maybe 1.5" version. Big, medium and small in 300dpi and also 72dpi. You want a color version and a black/white version in all the different configurations. PNG is a newer format which compresses and uncompressed without any loss. You can have that format also if you want. I might just go to a Photoshop format instead of .png. Color mode would be RGB.
Vector art is infinitely scalable, raster art is not. Raster art will become jagged if it is enlarged. Vector art has a transparent background, JPG art has a white binding box around it. PSD art can be set up to have a transparent background. Vector art is fully editable in Illustrator, change color, change the fonts, change the scale, etc. JPG is more limited, mostly just scaling it down or converting it to black/white. For most uses print and web either will work as long as the resolution is good. Vector art does not have a resolution, it is lines.
Colors Colors come in 3 different ways. RGB, CMYK and PMS. And I guess also Black/White. RGB stands for Red Green Blue, this is the standard color format of the web and most stock images that you buy and your computer screen.
CMYK stands for Cyan, Magenta, Yellow and Black. This is also called 4 color process. This is the format for 4 color printing. Anything you see in color printed like in a magazine or book was printed using these four colors.
PMS stands for Pantone Color Matching System. This is a universal set of formulas used for creating flat colors. Before digital printing we would do 2 color printing for stationery. Usually Black and a PMS color like PMS 300 which is blue. The advantage of PMS colors is that you can go anywhere in the world and match the colors. You can also screen the colors, 80%, 50%, 10% that kind of thing. My recommendation is to always use PMS colors on your logos, so much easier to match and work with. All the major graphics programs work with all three formats. You can also convert from PMS to RGB or CMYK.
Digital Colors Ok much of what I wrote above has been thrown out with digital printing and color matching. Printing has changed tremendously over the last few years. Printing CMYK traditionally was always expensive, moving above 2 colors with PMS printing also was expensive. Every color is another pass on the press. Now with digital printing and print-on-demand everything is easier. Colors get matched to their RGB equivalent. It isn't always cheaper but it is quickly getting there. You can also match the colors you see on the screen with what gets printed. Very often you would select PMS colors but on the screen they look very different. Every computer is different, but all this is getting closer and closer
Color Recommendations Logos, work with PMS colors. They are easy to pick and easy to know what you'll get. Anyone can work with them anywhere in the world. They are also easy for the printer to match. There is a swatch book, in fact many different swatch books, paper, film, fabric, cardboard, etc. Click Here for Pantone Swatch Books. You can buy them on Amazon. Including conversion books for CYMK and RGB. When you switch to web graphics the colors will convert to RGB as part of the process of making the graphic. RGB colors are hard to figure out what the color formula is, especially for matching.
Fonts You want to know what the fonts are that are used in your logo, especially if they are anything custom. I usually deliver logos with fonts turned into outlines which means that the font has been turned into a piece of art. But if the font is in the logo, then very likely it is also part of your overall design and will be used in other places. It is key to get the font name and where the designer bought them. Custom fonts can give your logo a great look but can create issue down the line if you don't know what they are.
I use Fonts.com, there is also Adobe.com, Google Fonts, and many many others. Fonts can be exactly the same but with different names or be very similar with the same name. Every font foundry is different. You can't copyright a font so they get copied all the time and renamed. I generally just buy the font family, regular, italic, bold and bold italic. I don't bother with a web version as you normally just stay with the regular print version. All web art and graphics would generally come in jpg or gif format, and is created by your designer or web master, but they would need the fonts if they are adding type. Generally you don't put custom fonts on a web page. Any that you see are usually in graphic form.
A good test for your logo is to make a really small version like what you might use for the signature in your emails and see how it looks and reads.
If your logo has components, like a Nike swish which we call that a bug, and the organization's name then you want those pieces individually also. Plus all of the configurations, Basically you want all the parts in all the ways.
Ok to sum up what you want to ask your logo designer for:
• You want your logo in all the different configurations that it comes in. Split apart and together if you have a graphic and words logo.
• Adobe Illustrator format, generally I like fonts as outlines, less trouble. About 6"x 8" inches in size. I recommend using PMS colors. The different configurations can all be on one page or individual files.
• JPG format, three sizes, large 6"-8" size, medium 3" size, and a small one, 1.5"-2" size, in 300dpi and in 72dpi resolution. You could ask for PNG or PSD but they aren't really needed. All of these versions can be made from the Illustrator original.
• You want all color and black/white versions, so with a simple logo, 12 files.
• Font names and where they purchased the fonts. If they just used what is in the computer then specify that.
The first thing I did for the launch of my book, Book Marketing Checklist for Self-Publishers was to scribble out a plan of what I would do in my notebook. Not a very scientific method but it worked and kept me on track. I used the Level 1 Checklist from my own book, Marketing My Book with Little Effort and $0.00 Dollars, right here in this new book
Case Study for the Launch of Book Marketing Checklist to #1 International Best Seller
This is the beginning of a series of post on how I launched Book Marketing Checklist for Self-Publishers to a #1 international best seller.
Launch Day is here for my book, Book Marketing Checklist for Self-Publishers. It was a roller coaster experience. Launching a book is an exciting and exhausting experience. I have released a lot of books over the years but this book was my first #1 best selling book and #1 internationally in Australia and Canada. And also a bestselling book in Great Britain and Germany.
This was also the first time that I actually had a plan of how to do it and then used it. I used my own book to launch my own book. When it came time to launch I actually open up the launch section and followed my own Level 1 plan. Over all, the launch took about 40 hours of work to run, 20 hours of prep and 20 hours or so for the actual launch. My launch campaign was run using the Kindle ebook version of my book. Kindle books are easier to launch because you can set the price at $.99 and create an impluse buy.
___Step 2: Pre-Launch: pick categories and keywords for your book.
___Step 3: Pre-Lunch, Make sure your book is live on Amazon and can be purchased, buy a copy.
___Step 4: Pre-Launch: Prepare a media kit with launch graphics; cover shots, author head shots, text and links to your Amazon book sales page.
___Step 5: Pre-Launch: Research some other book launches and their descriptive text for inspiration on how to write yours. Google “recent book launches.”
___Step 6: Pre-Launch: Set up a MS Word document with your description text and links to Amazon.
___Step 7: 9:00am Launch: Release your new book, we begin.
___Step 8: Launch: Post your book launch notices everywhere you can.
___Step 9: Launch: Thank your fans for buying your book, build social proof.
___Step 10: Launch: Record your progress on Amazon rankings with screenshots.
___ Step 11: Launch: Continue to post updates during the day, post screenshots of any progress on Amazon in your social media sites.
___Step 12: Launch: In the evening do another round of launch notices. Encourage people to push you over the top.
___Step 13: Launch: Be sure to screen capture all results. The rankings don’t last that long on Amazon. You will need these for marketing.
___Step 14: Post-Launch: Thank your fans again for their support. Post the results of how high you got in the rankings. Did you get bestseller?
___Step 15: Post-launch: Update all your bios with your new best seller status.
