Congratulations you have finished your book and it will be published shortly. Now what? Well that is the question we all ask, how do I get people to buy my book? Marketing, marketing, marketing, it is an ongoing process. I have been creating and publishing books for quite a few years and through that journey I have learned a few key secrets and tips. In this posts I layout some of my best marketing tips. In future posts I will deeper into many of these.
- Your book marketing begins the day you start writing your book
- Amazon doesn’t do your online marketing for you, you have to do it.
- It is important to build some kind of central web home for your book, this can be a website or a blog. Facebook is not a home for your book. You want some place that you can blog, host content, collect email names and have connections so readers can buy
- Build your author platform!
- Build out your marketing wheel. Have a central home where all your social media and other properties can point to. From this home have a clear path for buying your book.
- Give Away to Get. Give away sample chapters, maybe even full books, related content, and information. Deliver however your reader wants.
- Traffic Matters, only about 1% buy but you need to bring in the other 99% to get those one. Be out there, be public and bring in readers.
- Build a mixture of online and off-line marketing.
- It is a continual process, do something everyday
- Publishing on Amazon is important, start here first then branch out
- Amazon book reviews are important
- Have the best cover you can afford,
- Edit, Copy Edit and Proof Read, pay an editor to clean up your book.
- Good healthy book descriptions are important, use all the space they give you.
- Your Table of Contents are your book’s benefits, don’t do Chapter 1, Chapter 2, be descriptive
- Try not to end up with a garage full of books, use print on demand and ebooks. Keep your costs to a minimum. You can always print later
- Create an event around the release of your book. Build some buzz about it using all of the tools available.
- You don’t need to advertise in traditional media.
- Build a web site around your own content and sponsor your site with your own books.
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