Russell Brunson's Recommended Marketing Book • Making Them Believe • What I Learned Book Review

Recommended Marketing Books • Making Them Believe • What I Learned from reading this book.
Russel Brunson the co-founder of Clickfunnels, has a great list of recommended book for learning more about marketing. He talks about them in his training videos. I went out and bought the books and have been reading them. In this What I learned Book Review for Making Them Believe by Dan Kennedy and Chip Kessler, I learned a ton. This book is about a doctor from the 1920s and 30, Dr. J. R. Brinkley. Dr. Brinkley created a huge medical practice around a strange procedure of transplanting goat testicles into men who were having issues. It was all a hoax and eventually found out. But he was a brilliant marketer with a lot of lessons to learn and built a huge practice and became very wealthy. This book covers lessons that we still use today. Excellent read and lots to learn.
I recommend reading it. Thank you, Russell, for sharing.



Check out Making Them Believe by Dan Kennedy and Chip Kessler
https://www.amazon.com/Making-Them-Believe-Legendary-Testicles/dp/0982379382/