Creating a Book Using The Top Ten Technique and Building Products

Today I did a follow up interview with Gale Turner Brown about how she is writing her new book, How to Run a Blab TV Show, which is on creating and managing TV shows on Blab.im. Gail is becoming one of the top experts on developing and running Blab.im shows. Using the Top Ten Technique from my Yes You Can Write a Book program, we developed the initial book outline. We then moved to using an interview based on those questions to generate the text for the book. Today's interview dug into the process and how we did it. Gail can now move on to finishing up her first book. In today's interview we also talked about using your book content to make products and selling them on Gumroad.com and Teachable.com. Books are great ways to develop content that you can later use products. It was a fun, active interview today on writing books, creating content and making products. This video is almost a mini course all by itself.

The Top Ten Tips Technique Quick Steps 

 
1. Write down the 10 best tips or lessons on or about your business, or your expertise. Keep these to one or two sentences each. #1 is your best then follow with 9 more.

2. Write out one paragraph for each tip or lesson, just one paragraph.


3. For each lesson expand that 1 paragraph to 3-4 paragraphs, flush out the concepts.

4. Add an author bio along with a photo and contact info at the back of the book. Add a resource list at the back of the book, an intro for the front, a table of contents and any additional info that might apply to your book. If you offer programs or consulting, drop that in also, give readers a call to action. We are talking 28-36 pages when done. This isn't a manifesto.

5. Have your book edited and proofed. After your book is formatted and laid out have it printed out and re-edit again.

6. Format your book in MS Word or some similar word processing application such as Google Doc, Pages, or Scrivner. If you are going to print your book, create an original document that is the page size of your book. 5 1⁄2” x 8 1⁄2” is a great size and is easy to get printed at a quickie print shop for those first copies. If you have access to Adobe InDesign that also works very well. A local designer can help with this stage.

7. Create a separate file for the cover. For an ebook/Kindle, front cover only and save it as a jpg. For a printed book on CreateSpace, set up a full cover spread, back, spine and front. Both Kindle and CreateSpace/Amazon have online tools you can use to make a cover. If you are using a local quick print shop like Staples you can leave out the spine.

8. If sending your book to Kindle then save it as an html file for the web. If you are going to print, export or save as a pdf file. Also export your cover file.

9. Upload your book files to Kindle, or CreateSpace.com, CreateSpace is the print-on- demand, self-publishing side of Amazon.com, or take the two pdf files to a local quick print shop. If hosting on-line at Amazon, add descriptions, author bio, categories and keywords.

10. Market your book though the popular social media channels; FaceBook, Linkedin, Twitter, Pinterest, your website, and YouTube. These lessons make great videos and blog posts. Give it out to potential and current customers. Make the book available on your website as a pdf download.


I have a companion book that I have been working on that goes with this technique,
Click Here to Download Yes You Can Write a Book, Top Ten Tips Book

To learn more about Gail Turner Brown please visit her site
https://smallbizshowtv.blogspot.com/p/shows.html

Connecting with Influencers and Building Your Market and Platform

Excerpt from Book Marketing Checklist for Self-Publishing, Available at Amazon.com

One of the best ways to build your book platform is to figure out who the main influencers are in your market and connect with them. This is a technique that takes a while to do, 6 months to a year is not unusual. You just don't run into a room and say here I am!! You need to connect, engage, contribute, promote and build a relationship. The goal being to increase your exposure and awareness in their market. Influencers usually have large networks, that is the reason they are influencers. The goal being that when you do come to launching your book you have built a relationship where they can help you. Where they want to help you spread your message

Connecting with Influencers

___Research bloggers and people who have influence in your market. Come up with a list of 10-20 people or sites

___Connect with these people using social media, Google+, Twitter, Facebook, Linkedin, their YouTube Channel, Pinterest, Periscope, etc. You also want to be where your audience is. You want influencers that are connecting with your target audience. Twitter is especially important here as Blab runs over Twitter.

___Subscribe to their blogs, Facebook, Linkedin groups and email lists.

___Start commenting and engaging with them on their blogs and social media sites. Try to get on these people’s radar, start building a relationship. This will become much more important when we come to launching your book.

___Blab and Periscope are both excellent ways to get in-front of influencers. Especially Blab, which is one of the new personal broadcast platforms. Start a Blab yourself where you talk about your topic, and join Blabs run by your influencers.

To read the second half of this article be sure to click here, 7 Ways to Start Building your Book Marketing Plan and Building Your Platform. In it I talk about Setting up your social media home and offline connections.

This text is an excerpt from my latest book Book Marketing Checklist for Self-Publishing, Complete Book Launch Action Plan Included! by J. Bruce Jones Available at Amazon.com

J. Bruce Jones is the author and creator of over 40 books. I create books and I help others get their books published through my consulting and training programs. Check out my course page for more info of my training.