Wednesday, September 30, 2015

Book Marketing Tips from How to Market Your Book, online video course

Lets go a little higher with our book marketing. These steps take a little more effort and might cost a little bit of money but they will give you a much wider exposure. The keys here build out your platform and build connections with your fans and people who can influence the market.

  • Register a URL for your name,
  • Build an author blog or website
  • Create your One Sheet, post on your website
  • Build your online media kit for promotion and interviews
  • Put a graphic of your book cover on your website and connect it to the book’s Amazon sales page, use an affiliate link.
  • Set up with an email marketing service with Aweber, Mail Chimp or similar, start building an email list of fans and buyers
  • Add a email sign up box on your blog or website
  • Create a lead magnet from your book content and use it as a thank you gift for subscribers to your list, such as a sample chapter, a video series, pdf report, series of email autoresponder lessons
  • Give away free pdf copies of your book for fans, reviews and press 
  • Work on building your author platform; bring these people into your mailing list
  • Build your Top 20 influencers and connect with them where they hang out
  • Build up a network of related blogs and websites that you can connect with and then use when it comes to launch time. Relationships need time and energy to build

Bruce is the author and creator of over 35 books. To learn more tips on marketing your book please sign up and download my Book Marketing Checklist over on the right. Watch for my new course How to Market Your Book releasing Monday, October 7.

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