In Part One of Book Marketing Checklist for Self-Publishing I broke down and wrote about specific steps that you can take to market your book. Each chapter gives you a checklist of tasks or ideas. Part 2 takes a different approach. One of the most common questions I get asked is “What Now?” what should I do, usually right after the author has published their book on Amazon. How do I launch my book. Most authors I meet aren’t into being marketers, they just want to write and publish their book and then that is it. “It was hard enough writing the book, now I have to market, what is that all about?” I have broken Part Two down into three sections or levels. Each level is covered in a upcoming post and can be used to launch your book.
Level 1. Is for authors that don’t want to do anything. They don’t want to spend money, they don’t want to post or blog or make videos or contact podcasters or anything. They just want to hit the publish button and somehow the book sells itself. Level 1 are my recommendations for those folks. You would be surprised, these are most of the authors I meet.
Level 2. Is for authors that want to do a little more effort. They are willing to spend a little money and maybe set up a small website or Facebook book page. They are also willing to turn their smart phone on and speak into it to make an announcement video.
Level 3. Authors who want to go full on. They have been building a platform, building an e-mail list, willing to make videos and share them on their author/book website. They will also take the time to set up and conduct a book launch.
Marketing is hard, it is a continual and time consuming process. One of the Internet marketing leaders that I follow, Pamela Hendrickson recommends an 80/20 rule. Spend 80% of your time marketing your book; the writing was the 20% part. I know it took a lot of effort to write your book, sometimes years, but unfortunately that was the beginning. Now comes the hard part of getting people to find, see and then spend money on your book. Each level below builds on the one before, read through the ideas, select what works for you and jump in.
For real simple take on launch a book take a look at an earlier post for three simple things I would do to market my book.
What ever you do come over and join my How to Publish Your Book Facebook group and let us know what you are doing.
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