Level 1. Is for authors who really don’t want to do anything. They don’t want to spend money, they don’t want to post or blog or make videos or contact podcasters or anything. They just want to hit the publish button and somehow the book sells itself. Level 1 are my recommendations for those folks. You would be surprised, these are most of the authors I meet. They want book launch success but aren't really into all the internet marketing efforts that are usually needed. That is ok, here is my plan for getting your book launched.
• Be sure your book is edited and has a final proof read, twice if possible. Nothing will create a bad review more than bad grammar and spelling.
• Create a good descriptive table of contents, these are your books main benefits. They are also very useful for the back cover.
• Research your title and subtitle, do your readers know what the book is about. Don’t fall in love with your title, it might be wrong.
• Add your web or Amazon Author Central address on the title page. If you are making a Kindle book make it a live http link.
• Have a good, clear cover designed. Make sure the cover is readable at thumbnail size. This is the size we usually see when we do a search on Amazon. Elements: title, subtitle, author name, maybe a short quote, maybe benefits, good cover art.
• If releasing a paperback book have an effective back cover. Elements: title, description, maybe a quote, benefits (Could be your Table of Contents), author picture, author bio, contact info, room for ISBN number.
• Promote your next book in the back of your current book. Drop in the first chapter of the next book, add your bio, how about yours services or that you speak and how to contact you.
• Set up your social media accounts, Facebook, YouTube, Google+, Pinterest, Linkedin, Instagram, Slideshare, SnapChat, Twitter, etc
• Start releasing content around your subject and from your book as early as you can. Pick 1-3 sites to focus on.
• Pre-announce that you have a book coming out on your social media platforms. If you have other mailing lists then pre-announce on those also.
• Announce a release date for your book on your social media. Picking a date really helps give you focus.
• Announce the book release on your social media platforms with live links to the Amazon sales page.
• Update all bios on your social media sites with your current book information; include links to Amazon for your book if possible.
• Fill out your Amazon Author Central Account.
• Link your book to your Author Central Page.
• Take advantage of what Kindle and CreateSpace.com offers for programs.
Build a Media Kit
• Build a basic Author Media Kit for promotion and interviews, this can be on your computer or your website. See more on setting up your own Author Media Kit in my post on how build one.
• Make up jpg format book cover images in 3 sizes for marketing and posting, 2”, 4” and 6”, 300 dpi and 72 dpi. Your cover designer can give you these, make it part of the cover project.
• Make up a picture of yourself holding your book cover, preferable near your head, this can be as simple as a selfie.
• Prepare 50, 150-200 and 500 word bios and book descriptions with details you can have ready for promotion, interviews, blog posts.
• Use the Amazon sales page social media links to post about your book.
• Ask for Amazon reviews in your posts.
• Write and send out a press release on several of the free or paid PR sites.
• Add your book title and link to your e-mail signature line.
• Let every company, organization, or association you are part of know about your new book, especially if they have a newsletter.
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Print: Book Marketing Checklist for Self-Publishing with Complete Action Plan
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