Don't Forget to Market Your Book in The Real World, Off Line Book Marketing

We spend so much time focusing on our online platforms that we forget that there is an entire world out there that isn’t based around FaceBook and Twitter. All of it can be used to promote our book.

___ Be sure to announce your book in any groups or organizations that you might be part of. They usually have newsletters with What’s New sections and are always looking for content.

___If you send out any regular mailings such as a newsletter be sure to announce it and include a regular ad for the book.

___Add a picture of your book to your business card. Your business card is your personal brochure, make sure your book is on it, including where people can buy the book.

___Contact your regional print and TV media, they love local stories.

___If you speak to audiences at conferences or organizations be sure to bring books and sell from the stage or the back of the room. The profit margin on this can be pretty high.

___Use your book as a calling card for prospects or consulting. People love receiving books. You can bet your competitors aren’t.

___If you are trying to connect with a new client, try sending a free paperback copy of your book directly from Amazon using their gift program or use FedEx. With FedEx you can also include a cover letter. People love receiving free stuff, this is a great way to get noticed.

The above text is from the International Best Selling Book by J. Bruce Jones, Book Marketing Checklist for Self-Publishing is available at Amazon in Print and Kindle. J. Bruce Jones is the author and creator of over 40 books and training courses for authors who are self-publishing their books.

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