Tuesday, March 15, 2016

Key Elements in Your Author Media Kit, Book and Author Photos, Social Media, and Book Info

In part 3 of your book launch and media kit we go over the actual pieces you will will need. Most of these elements can be assembled on a page on your website so anyone who is promoting your book can access them.

Key Elements in an Author Media Kit
Your Author Media Kit is an essential part of your author/book website and your marketing. It has all the elements that you need to promote your book. Not only is it for building up the elements that you will need to send out like promo book covers and such. But it also has the resources that fans, the press and anyone else needs to be able to download when they are promoting you.

Author Bio
Have several different length bios for different uses
• A very short bio you can use at the end of a blog post, remember to include your web address.
• 50-100 word bio
• 250-500 word bio




Take a picture of you with your book. Associate the two together.


Author Photos
Spend a little money and have a professional photo done. Also be sure to have some images done with you holding your book up near your head. Have several different sizes produced, 300dpi for print uses and 72dpi for web use. I would also have some larger ones and also a thumbnail size. I like a 2”, 4” and 6” image in both 300dpi and 72dpi. A head shot with and without your book.




Book Photos
Same as the author pictures a 2”, 4” and 6” image in both 300dpi and 72dpi. Be sure to ask your book cover designer for these images.
(Make this part of the original book cover project.)

Any awards, testimonials and reviews. Have a running Word document where you save these.

Contact Details
Phone, e-mail, Skype, website address, social media addresses

Interview Questions
Sample interview questions, these can be very helpful for the interviewer.

Social Media Links
All of your social media connections, YouTube, Facebook, Twitter, Pinterest, Instagram, etc.

Recent Speaking events, maybe a video or two if possible

Your Book Info
• Info about the book, specs, ISBN number, pages
• Book description
• Photo of the book, several sizes and resolutions, 300dpi and 72 dpi, including one with you holding the book
• Where to buy your book, print and ebook with links
• Book Reviews
• Sample chapter

Resources
Online photo editing sites
• Picnik.com http://www.picnik.com
• FotoFlexer.com http://fotoflexer.com/
• Lunapic.com http://www.lunapic.com/editor/
• Online-Converter http://www.online-convert.com/


Good Examples of Author Book Media Pages
Media page for Michael Stelzner’s book launch
http://www.socialmediaexaminer.com/launch/media.html

Joanna Penn, from the Creative Penn, one of the top in this area
http://www.thecreativepenn.com/
Here is her media area http://www.thecreativepenn.com/contact/

Tim Ferriss, The Four Hour Work Week Guy
http://fourhourworkweek.com/overview/

Mardie Caldwell, has an excellent example of a interview questions pdf
http://www.mardiecaldwell.com/press-kit/

CJ Lyons, Thriller writer
http://cjlyons.net/contact/for-media/

Stephen R. Covey, 7 Habits of Highly Effective People, though
Dr. Covey has passed, but the site that promotes his books is set up very well and is a good example.
https://www.stephencovey.com/

Laura Stack, The Productivity Pro
http://theproductivitypro.com/newsroom/


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